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Vital Farms, Inc. (Nasdaq: VITL) is an ethical food company committed to bringing ethically produced food to the table. Founded in 2007 on a single farm in Austin, Texas, Vital Farms has grown into a national consumer brand. The company works with over 300 family farms and is recognized as the leading U.S. brand of pasture-raised eggs by retail dollar sales.
Vital Farms specializes in the retail of pasture-raised eggs and butter, focusing on humane treatment of farm animals and sustainable farming practices. Their products include Pasture-Raised Eggs, Pasture-Raised Butter & Ghee, hard-boiled eggs, and liquid whole eggs. These products are available in approximately 24,000 stores nationwide and are also featured in menus at hundreds of foodservice operators across the country.
Each of the hens at Vital Farms enjoys at least 108 square feet of rotated pasture and forages outdoors year-round, resulting in highly nutritious and delicious eggs. Similarly, the cows producing milk for their butter are free to graze on pastures year-round. This milk is slow-churned in small batches to create butter that boasts 85% butterfat, making it one of the creamiest and highest-quality options available.
Vital Farms operates under the principles of Conscious Capitalism, prioritizing the well-being of their stakeholders which include farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders. In 2016, they were recognized as a Certified B Corporation, an acknowledgment of their commitment to social and environmental performance.
The company’s Egg Central Station (ECS) in Springfield, Missouri, was recently awarded the title of FOOD ENGINEERING’s 2023 Sustainable Plant of the Year. This facility processes up to 6 million eggs a day and is lauded for its energy efficiency and sustainability features, such as LED lighting, solar panels, and a best-in-class stormwater management system.
Vital Farms has also been active in community engagement and charitable efforts. They have recently collaborated with HomeState and Franklin Barbecue on a special breakfast taco initiative to raise funds for the Southern Smoke Foundation, a nonprofit supporting food and beverage industry workers.
For more information about Vital Farms, visit https://vitalfarms.com/.
Vital Farms (VITL) has announced expanded roles for two senior leaders as part of its strategy to reach $1 billion in annual net revenue by 2027. Pete Pappas, currently Chief Sales Officer, will become Chief Sales Officer and President, Eggs, overseeing the company's network of more than 425 family farms. Kathryn McKeon's role will expand from Chief Marketing Officer to include General Manager, Butter.
Pappas, who joined in 2020 with over 30 years of industry experience, has been instrumental in scaling the sales team and ensuring product availability across approximately 24,000 stores nationwide. McKeon, the company's longest-serving marketing leader since 2016, has been important in brand evolution and household retention since her promotion to CMO in 2022.
Vital Farms (VITL) announces key investments to support growth in 2025, focusing on supply chain expansion. The company plans to install new MOBA egg grading equipment at Egg Central Station (ECS) in Springfield, Missouri, expected to increase capacity by 30%. Installation will begin in Q1 2025 and be fully operational by Q4 2025.
The company has significantly expanded its farm network to 425 family farms, up from 300 in 2023, representing a 40% increase in egg sourcing capacity. Additionally, Vital Farms is proceeding with plans for a second egg facility in Seymour, Indiana, set to break ground in mid-2025, with potential to generate over $350 million in additional revenue when fully operational in early 2027.
The company has also strengthened its leadership team by appointing Mike O'Brien as Director of Plant Operations at ECS.
Vital Farms (VITL), a Certified B focused on ethically produced foods, has announced its participation in the upcoming ICR Consumer Conference in Orlando, Florida on January 13-14, 2025.
The company's leadership, including President and CEO Russell Diez-Canseco and CFO Thilo Wrede, will be available for one-on-one meetings throughout both conference days. Key events include:
- A fireside chat hosted by Diez-Canseco on January 14 at 11:00 AM ET, which will be webcast on the company's Investor Relations site
- Diez-Canseco's participation in an industry panel discussion titled 'The Next Stage For Better For You Food' on January 14 at 9:30 AM ET, moderated by TD Securities' Robert Moskow
Vital Farms (VITL) has been recognized on Fast Company's Brands That Matter list for the fourth consecutive year. The company was honored for its marketing efforts that demonstrate purpose and cultural relevance, particularly highlighting its mission to improve lives through food. The recognition specifically praised Vital Farms' 'Farmer Pause' campaign, which ran during holiday 2023, featuring streaming ads that reminded viewers about farmers working through holidays. The campaign included an interactive element where consumers could submit thank-you notes to farmers, resulting in thousands of submissions, some of which were aired on radio ads in farming communities.
Vital Farms (VITL) and Black Seed Bagels have partnered with Pebble Bar at Rockefeller Center to launch the -edition 'Pebble Egg & Cheese' cocktail. Available from December 9th to December 31st, this innovative drink reimagines the classic bacon, egg & cheese breakfast sandwich in liquid form.
The cocktail features Vital Farms egg white, bacon-infused bourbon, and Black Seed Bagels eau-de-vie - a unique spirit distilled from surplus bagels. The drink is garnished with everything bagel seasoning, cheddar cheese powder, and black pepper mix, creating a sunny-side-up egg design. It's recommended to pair with Pebble Bar's seasonal 'Deviled Eggs' made with Vital Farms extra-large eggs.
Vital Farms (Nasdaq: VITL), a Certified B focused on ethically produced foods, has announced its participation in the upcoming 11th Annual Furey Research Partners Hidden Gems Conference. Chief Financial Officer Thilo Wrede will deliver a presentation and engage in a fireside chat with Jim Furey on November 25, 2024, at 10:30 a.m. Eastern Time. The virtual event will be accessible to conference attendees, with registration available through Chris Gaito. Following the conference, the webcast and presentation materials will be made available on Vital Farms' Investor Relations website.
Vital Farms (VITL) has launched a -edition Gingerbread Farmhouse Kit in collaboration with Supernatural and King Arthur Baking Company. The $65 kit includes coupons for Vital Farms pasture-raised eggs and butter, gingerbread and icing mixes from King Arthur Baking, plant-based sprinkles and food colorings from Supernatural, hen and cow cookie cutters, and piping bags. The kit features preservative-free ingredients and comes with a barn blueprint and tutorial video. The concept celebrates the farming tradition of 'raising the barn' while offering a unique twist on traditional gingerbread house making.
Vital Farms (VITL) reported strong Q3 2024 financial results with net revenue increasing 31.3% to $145.0 million compared to $110.4 million in Q3 2023. The company achieved notable improvements with gross margin expanding to 36.9%, net income reaching $7.4 million, and adjusted EBITDA of $15.2 million. Based on strong performance, Vital Farms raised its fiscal year 2024 guidance, now expecting net revenue of at least $600 million and adjusted EBITDA of at least $80 million. The company maintains its trajectory toward reaching its $1 billion net revenue target by 2027, supported by expansion to over 375 family farms and development of a new egg facility in Indiana.
Vital Farms (VITL), a Certified B focused on ethically produced foods, has scheduled its third quarter 2024 financial results announcement for November 7, 2024, before market open. The company will host a conference call and webcast at 8:30 a.m. ET on the same day to discuss the results. Investors can access the live webcast through the company's Investor Relations website, where it will also be archived for future reference.
Vital Farms (Nasdaq: VITL) has appointed Reena Van Hoven as its new Chief People Officer (CPO), effective September 16, 2024. Van Hoven, with nearly 20 years of experience in human resources, joins from Danone North America where she served as North American Senior Vice President of Talent and Rewards. In her new role, she will lead Vital Farms' People Team, overseeing Business Partnerships, Org & People Development, and Total Rewards.
The appointment aligns with Vital Farms' strategy to strengthen its organizational culture and talent development as it aims to become a $1B company. Stephanie Coon, the current SVP of People & Strategy, will transition to focus solely on strategy as SVP of Strategy, remaining on the Senior Leadership Team.
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