Vital Farms Honored for Fourth Consecutive Year on Fast Company’s Annual List of Brands That Matter
Vital Farms (VITL) has been recognized on Fast Company's Brands That Matter list for the fourth consecutive year. The company was honored for its marketing efforts that demonstrate purpose and cultural relevance, particularly highlighting its mission to improve lives through food. The recognition specifically praised Vital Farms' 'Farmer Pause' campaign, which ran during holiday 2023, featuring streaming ads that reminded viewers about farmers working through holidays. The campaign included an interactive element where consumers could submit thank-you notes to farmers, resulting in thousands of submissions, some of which were aired on radio ads in farming communities.
Vital Farms (VITL) è stata riconosciuta nella lista Brands That Matter di Fast Company per il quarto anno consecutivo. L'azienda è stata premiata per gli sforzi di marketing che dimostrano uno scopo e un'importanza culturale, evidenziando in particolare la sua missione di migliorare la vita attraverso il cibo. Il riconoscimento ha elogiato in modo specifico la campagna 'Farmer Pause' di Vital Farms, che è stata lanciata durante le festività del 2023, con annunci pubblicitari in streaming che ricordavano agli spettatori il lavoro dei contadini anche durante le festività. La campagna ha incluso un elemento interattivo in cui i consumatori potevano inviare note di ringraziamento ai contadini, con migliaia di invii, alcuni dei quali sono stati trasmessi in spot radiofonici nelle comunità agricole.
Vital Farms (VITL) ha sido reconocida en la lista Brands That Matter de Fast Company por cuarto año consecutivo. La empresa fue honrada por sus esfuerzos de marketing que demuestran un propósito y relevancia cultural, destacando particularmente su misión de mejorar vidas a través de la comida. El reconocimiento elogió específicamente la campaña 'Farmer Pause' de Vital Farms, que se llevó a cabo durante las fiestas de 2023, presentando anuncios en streaming que recordaban a los espectadores sobre los agricultores trabajando durante las fiestas. La campaña incluyó un elemento interactivo donde los consumidores podían enviar notas de agradecimiento a los agricultores, resultando en miles de envíos, algunos de los cuales se transmitieron en anuncios de radio en comunidades agrícolas.
Vital Farms (VITL)는 Fast Company의 Brands That Matter 목록에서 네 번째 연속으로 인정받았습니다. 이 회사는 의도와 문화적 관련성을 보여주는 마케팅 노력으로 찬사를 받았으며, 특히 음식을 통해 삶을 개선하겠다는 사명을 강조했습니다. 이 인정을 통해 Vital Farms의 'Farmer Pause' 캠페인이 칭찬받았으며, 이 캠페인은 2023년 연말에 진행되어 스트리밍 광고를 통해 명절에도 농부들이 일하고 있음을 상기시켰습니다. 캠페인에는 소비자들이 농부들에게 감사 노트를 제출할 수 있는 인터랙티브한 요소도 포함되어, 수천 개의 제출물이 이루어졌고, 그 중 일부는 농업 커뮤니티의 라디오 광고에 방영되었습니다.
Vital Farms (VITL) a été reconnue dans la liste Brands That Matter de Fast Company pour la quatrième année consécutive. L'entreprise a été honorée pour ses efforts marketing qui démontrent un but et une pertinence culturelle, mettant particulièrement en avant sa mission d'améliorer les vies grâce à la nourriture. La reconnaissance a spécifiquement loué la campagne 'Farmer Pause' de Vital Farms, qui s'est déroulée pendant les fêtes de 2023, avec des publicités en streaming rappelant aux téléspectateurs que les agriculteurs travaillent aussi pendant les vacances. La campagne a inclus un élément interactif où les consommateurs pouvaient envoyer des notes de remerciement aux agriculteurs, entraînant des milliers de soumissions, dont certaines ont été diffusées dans des publicités radio dans les communautés agricoles.
Vital Farms (VITL) wurde zum vierten Mal in Folge in die Liste Brands That Matter von Fast Company aufgenommen. Das Unternehmen wurde für seine Marketingbemühungen geehrt, die einen Anlass und kulturelle Relevanz zeigen, wobei besonders die Mission hervorgehoben wurde, das Leben durch Lebensmittel zu verbessern. Die Anerkennung lobte speziell die 'Farmer Pause'-Kampagne von Vital Farms, die während der Feiertage 2023 lief und Streaming-Anzeigen enthielt, die die Zuschauer daran erinnerten, dass Landwirte auch an Feiertagen arbeiten. Die Kampagne beinhaltete ein interaktives Element, bei dem Verbraucher Dankesnotizen an Landwirte senden konnten, was zu Tausenden von Einsendungen führte, von denen einige in Radiospots in Agrargemeinschaften ausgestrahlt wurden.
- Fourth consecutive recognition on Fast Company's Brands That Matter list
- Successful 'Farmer Pause' campaign generated thousands of consumer engagement responses
- Strong brand recognition alongside major companies like Nike
- None.
AUSTIN, Texas, Dec. 13, 2024 (GLOBE NEWSWIRE) -- Fast Company has recognized Vital Farms (Nasdaq: VITL) for the fourth consecutive year on its list of Brands That Matter. The annual awards program celebrates brands for their marketing efforts that demonstrate purpose, establish cultural relevance, and resonate with consumers and communities in a profound way. Vital Farms’ purpose—to improve the lives of people, animals, and the planet through food—is core to the company’s creative storytelling, which fosters trusted consumer relationships and inspires engagement and loyalty.
“It feels great being recognized as a Brand That Matters. I believe we can do bold work because Vital Farms is a company that matters—we're raising the standards in our food system, caring for animals, providing consumers the transparency they need and deserve, and supporting family farms,” said Kathryn McKeon, Chief Marketing Officer, Vital Farms. “The marketing works because it’s true. That’s an essential part of building a trusted brand. And through our talented in-house team and phenomenal agencies, we have fun bringing these stories to life. I think that shows up in the work.”
Fast Company celebrated Vital Farms as a brand that isn’t just contributing to culture but rather creating it. The brand’s “Farmer Pause” campaign was specifically highlighted as work “that was impactful, cleverly conceived and executed, and ultimately consistent with their brand ethos and popular perception.” The campaign, which ran during the holiday 2023 season, featured ads on streaming platforms reminding viewers that farmers don’t get to pause over the holidays. A QR code prompted viewers to write notes thanking Vital Farms farmers. In a testament to the emotional connection the brand has built between its stakeholders, consumers submitted thousands of thank you notes. Vital Farms aired several of the messages on radio ads across communities its farmers live in so they could hear the gratitude firsthand.
The honorees celebrated on this year’s list, including Vital Farms and other powerhouse brands like Nike, Tony’s Chocolonely, and King Arthur Baking Company, were judged by Fast Company editors on criteria including emotional resonance, cultural significance, timeliness, and originality. See the complete list in the upcoming winter print edition of Fast Company on newsstands beginning December 17, 2024, or online at fastcompany.com/brands-that-matter/list.
ABOUT VITAL FARMS:
Vital Farms (Nasdaq: VITL), a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 375 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in approximately 24,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit https://vitalfarms.com/.
ABOUT FAST COMPANY:
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.
CONTACT:
Media:
Rob Discher
Rob.Discher@vitalfarms.com
Investors:
Anthony Bucalo
Anthony.Bucalo@vitalfarms.com
FAQ
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