Vital Farms Launches “Good Eggs. No Shortcuts.” Campaign That Highlights Why The Best Eggs Come From Giving A Sh*t
Vital Farms (VITL) launched a new brand campaign titled 'Good Eggs. No Shortcuts.' focusing on their commitment to ethical food production and animal welfare. The campaign, developed with GUT Miami, features documentary-style interviews with four real Vital Farms family farmers, showcasing their dedication to hen care.
The campaign highlights the company's approach to being 'bullsh*t-free' and prioritizing stakeholder interests, even when it means taking longer routes in animal care decisions. The initiative features their network of over 425 farmers and is being distributed across multiple platforms including Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify, and YouTube.
Vital Farms (VITL) ha lanciato una nuova campagna di marca intitolata 'Uova Buone. Nessuna Compromissione.' focalizzandosi sul loro impegno per una produzione alimentare etica e il benessere degli animali. La campagna, sviluppata con GUT Miami, presenta interviste in stile documentario con quattro veri agricoltori della famiglia Vital Farms, mostrando la loro dedizione alla cura delle galline.
La campagna sottolinea l'approccio dell'azienda nell'essere 'senza fandonie' e dare priorità agli interessi degli stakeholder, anche quando ciò significa percorrere strade più lunghe nelle decisioni relative alla cura degli animali. L'iniziativa coinvolge la loro rete di oltre 425 agricoltori ed è distribuita su più piattaforme tra cui Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify e YouTube.
Vital Farms (VITL) lanzó una nueva campaña de marca titulada 'Huevos Buenos. Sin Atajos.' centrada en su compromiso con la producción de alimentos éticos y el bienestar animal. La campaña, desarrollada con GUT Miami, presenta entrevistas en estilo documental con cuatro verdaderos agricultores de la familia Vital Farms, destacando su dedicación al cuidado de las gallinas.
La campaña resalta el enfoque de la compañía de ser 'libre de tonterías' y de priorizar los intereses de los accionistas, incluso cuando eso significa tomar caminos más largos en las decisiones sobre el cuidado animal. La iniciativa incluye su red de más de 425 agricultores y se distribuye en múltiples plataformas, incluyendo Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify y YouTube.
바이탈 팜스 (VITL)가 '좋은 계란. 지름길 없음.'이라는 제목의 새로운 브랜드 캠페인을 시작했습니다. 이는 윤리적인 식품 생산과 동물 복지에 대한 그들의 약속에 중점을 두고 있습니다. 이 캠페인은 GUT Miami와 함께 개발되었으며, 네 명의 실제 바이탈 팜스 가족 농부와의 다큐멘터리 스타일의 인터뷰를 특징으로 하여 그들의 닭 관리에 대한 헌신을 보여줍니다.
캠페인은 '허풍 없는' 접근 방식을 강조하며, 동물 관리 결정에서 더 오랜 경로를 택하더라도 이해 관계자의 이익을 우선시합니다. 이 이니셔티브는 425명 이상의 농부 네트워크를 포함하고 있으며, Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify 및 YouTube와 같은 여러 플랫폼에서 배포됩니다.
Vital Farms (VITL) a lancé une nouvelle campagne de marque intitulée 'Bon Œufs. Pas de Raccourcis.' axée sur son engagement envers la production alimentaire éthique et le bien-être animal. La campagne, développée avec GUT Miami, présente des interviews de style documentaire avec quatre véritables agriculteurs de la famille Vital Farms, mettant en avant leur dévouement à la soins des poules.
Cette campagne souligne l'approche de l'entreprise d'être 'sans blabla' et de donner la priorité aux intérêts des parties prenantes, même lorsque cela signifie prendre des chemins plus longs dans les décisions de soins aux animaux. L'initiative comprend leur réseau de plus de 425 agriculteurs et est diffusée sur plusieurs plateformes, y compris Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify et YouTube.
Vital Farms (VITL) hat eine neue Marken-Kampagne mit dem Titel 'Gute Eier. Keine Abkürzungen.' gestartet, die sich auf ihr Engagement für ethische Lebensmittelproduktion und Tierschutz konzentriert. Die Kampagne, die in Zusammenarbeit mit GUT Miami entwickelt wurde, zeigt dokumentarische Interviews mit vier echten Vital Farms Familienbauern und hebt deren Engagement für die Hühnerpflege hervor.
Die Kampagne betont den Ansatz des Unternehmens, 'ohne Bullshit' zu sein und die Interessen der Stakeholder zu priorisieren, selbst wenn das bedeutet, längere Wege in den Entscheidungen zur Tierpflege zu wählen. Die Initiative umfasst ihr Netzwerk von über 425 Bauern und wird über mehrere Plattformen verteilt, darunter Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify und YouTube.
- Large network of 425+ farmers demonstrates significant production capacity
- Multi-platform marketing campaign expansion across major streaming services
- None.
New campaign in partnership with GUT Miami features real Vital Farms farmers committed to animal welfare
AUSTIN, Texas, Feb. 04, 2025 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the launch of a new brand campaign titled “Good Eggs. No Shortcuts.” that celebrates the brand’s commitment to delivering on its purpose to improve the lives of people, animals, and the planet through food.
Developed in partnership with GUT Miami, “Good Eggs. No Shortcuts.” features documentary-style interviews with four real-life Vital Farms family farmers that capture their humorous and authentic responses that underscore their relentless hard work and dedication to animal welfare. For example, when posed with the question “Vital Farms’ farmers give their hens a lot of attention. Is it really necessary to give them that much?” farmer Jason responds simply “Nope” while giving one of the feathered girls some TLC.
“’Good Eggs. No Shortcuts.’ is a perfect illustration of Vital Farms’ commitment to being bullsh*t-free and doing right by all our stakeholders, even if it means taking the longer road when deciding how our hens should be treated,” said Heather Mace, Vital Farms Senior Director of Marketing, Campaigns & Creative. “We hear from consumers every day that we’re ‘the good eggs,’ and we wanted to show people why we’re the good eggs. This campaign celebrates the hard work that our 425+ farmers like Amanda, Jason, Matt and Tanner do every day to care for their hens.”
“The world is constantly telling us to move faster, cut corners, and optimize everything. But Vital Farms farmers know that getting good eggs comes from taking no shortcuts,” said Juan Javier Peña Plaza, Chief Creative Officer, GUT Miami. “Our goal with these spots is to show farmers’ determination to go above and beyond to keep their flocks healthy and happy. All that time, care, and commitment to keeping it bullsh*t-free makes all the difference in your eggs.”
“Good Eggs. No Shortcuts.” is rolling out across linear and streaming television and online and social platforms including Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify and YouTube.
ABOUT VITAL FARMS
Vital Farms (Nasdaq: VITL) is a Certified B Corporation that offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas in 2007, Vital Farms is now a national consumer brand that works with over 425 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in approximately 24,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit https://vitalfarms.com/.
Media:
Rob Discher
Rob.Discher@vitalfarms.com
Investors:
Anthony Bucalo
Anthony.Bucalo@vitalfarms.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3b55dad8-484a-4556-8d85-27b296a77e47
FAQ
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