“OPRAH WITH MEGHAN AND HARRY: a CBS Primetime Special” Delivers Broadcast Television Event – 17.1 Million Viewers; Two-Hour Interview Is the Most-Watched-Non-Super-Bowl-Sunday Primetime Event on Any Network in Over a Year
The CBS special 'Oprah with Meghan and Harry' achieved a record-breaking 17.1 million viewers, making it the most-watched entertainment special of the 2020-2021 season. The interview dominated ratings, with key demographics showing a 3.6 rating among adults 25-54 and 2.6 among adults 18-49. In terms of social media, it generated 12 billion potential impressions on the night of airing and 28.3 billion in the preceding week. Furthermore, the CBS App became the #1 app in Apple's App Store, highlighting the event's massive reach.
- Achieved record-breaking 17.1 million viewers, the largest primetime audience for any entertainment special during the 2020-2021 season.
- Dominated key demographics with ratings of 3.6 among adults 25-54 and 2.6 among adults 18-49.
- Generated significant social media engagement with 12 billion potential impressions during the event and 28.3 billion in the week prior.
- CBS App reached #1 in Apple's App Store, indicating strong viewer engagement with the special.
- None.
Last night’s two-hour CBS special, OPRAH WITH MEGHAN AND HARRY delivered 17.1 million viewers, the largest primetime audience for any entertainment special during the current 2020-2021 season, according to Nielsen fast national ratings for Sunday, March 7.
Oprah Winfrey’s extraordinary interview with the Duke and Duchess of Sussex was the night’s top program, averaging 17.1 million viewers, while also dominating in key demos (3.6 in adults 25-54 and 2.6 in adults 18-49). This was the largest primetime audience for any entertainment special since the Academy Awards on Feb. 9, 2020.
In social media, last night’s interview drove 12 billion potential impressions. In the week leading up to the event, it drove 28.3 billion potential impressions. The special dominated the night – with the word Meghan trending within the top 10 in the U.S. for 12 hours and peaking at #1. #OprahMeghanHarry, Archie, Kate, Charles, Diana, William and Royal all trended within the top 10 last night as well.
This was CBS’ most-live-streamed event outside of the NFL and Super Bowl Sunday this season. The special is available to stream for free, on demand, on the CBS App and CBS.com. Finally, the CBS App is currently the #1 app in Apple’s App Store.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210308005740/en/
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