VH1’s ‘Level Up’ Mondays Achieves Double Digit Growth IN KEY 18-49 DEMO

Rhea-AI Summary

On May 16, VH1 achieved its highest-rated Monday prime in three months, driven by strong season premieres of Basketball Wives and VH1 Couples Retreat. The network saw double-digit growth across total day ratings (+13%) and prime time ratings (+14%). Basketball Wives season 10 premiered with a +6% increase over the prior season's average and garnered 517K viewers, a 7% rise. VH1 Couples Retreat season two scored a +100% increase in share compared to the previous week, showcasing significant audience engagement and viewership boosts.

Positive

• VH1's Monday prime ratings were the highest in three months.
• Basketball Wives season 10 premiere achieved a 6% increase vs. prior season average.
• 517K total viewers for Basketball Wives, up 7% from last season.
• VH1 Couples Retreat season two premiere scored a 100% increase in share vs. P4W.

Negative

• None.

May 16^th marks VH1’s highest rated Monday prime in three months and scores best Monday prime share in eight months thanks to big season premieres of Basketball Wives and VH1 Couples Retreat

NEW YORK--(BUSINESS WIRE)-- VH1’s ‘Level Up’ Mondays - with the season premieres of Basketball Wives and VH1 Couples Retreat – achieved a win with double digit increases vs. P4W across total day (+13% rtg & shr) and prime (+14% rtg, +16% shr) overall. Additionally, May 16^th was VH1’s highest rated Monday prime in three months with both massive gains over P4W across rating (+86%) and share (+104%).

Basketball Wives

• Basketball Wives season 10 premiere (5/16) posted a +6% increase vs. the prior season average and +25% on share
  • Massive demo gains among M18-34, up +90% on rating and +116% on share
  • Premiere delivered 517K total viewers, up +7% from last season avg (485K)
  • Outperformed the P4W time period average by +59% (+70% share)
  • Ranked #2 across engagements (#1 Summer House) and views (#1 Welcome to Plathville) among cable reality

VH1 Couples Retreat

• VH1 Couples Retreat season two premiere (5/16) scored a +100% increase vs. the P4W time period and +114% on share
• Notable share gains vs. the prior season average: W18-49 (+7%), W25-54 (+5%), M18-34 (+8%)

Source: Nielsen; LSD/P18-49 coverage ratings & coverage share unless noted; time periods- BBW Mon/8p, CR Mon/9p; Social Source: SCR Ranker- Cable Reality.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220526005785/en/

Leshelle Sargent

Leshelle.Sargent@viacomcbs.com

Source: MTV