VH1’s ‘Level Up’ Mondays Achieves Double Digit Growth IN KEY 18-49 DEMO
Basketball Wives
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Basketball Wives season 10 premiere (5/16) posted a +
6% increase vs. the prior season average and +25% on share-
Massive demo gains among M18-34, up +
90% on rating and +116% on share -
Premiere delivered 517K total viewers, up +
7% from last season avg (485K) -
Outperformed the P4W time period average by +
59% (+70% share) -
Ranked #2 across engagements (#1
Summer House ) and views (#1 Welcome to Plathville) among cable reality
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Massive demo gains among M18-34, up +
VH1 Couples Retreat
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VH1 Couples Retreat season two premiere (5/16) scored a +
100% increase vs. the P4W time period and +114% on share -
Notable share gains vs. the prior season average: W18-49 (+
7% ), W25-54 (+5% ), M18-34 (+8% )
Source: Nielsen; LSD/P18-49 coverage ratings & coverage share unless noted; time periods- BBW Mon/8p, CR Mon/9p; Social Source: SCR Ranker- Cable Reality.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220526005785/en/
Leshelle.Sargent@viacomcbs.com
Source: