Tamasha Opens New Innings with First International Streaming of Cricket Matches
VEON announces that Tamasha, Pakistan's largest home-grown streaming platform, has secured international streaming rights for Pakistan's cricket matches against Bangladesh and England. This marks Tamasha's entry into international streaming, expanding its reach to sub-Saharan Africa and India. Launched by Jazz in 2021, Tamasha boasts 18 million monthly active viewers and holds exclusive streaming rights for 2024-2025 ICC tournaments in Pakistan.
During the ICC Men's T20 Cricket World Cup 2024, Tamasha recorded 70% of all digital views, peaking at 9 million daily active users. The platform has attracted over 50 international and local advertisers, positioning it as a top choice for brand partnerships in Pakistan's digital space. VEON Group, through its digital operators, offers various digital products across entertainment, financial services, health, and education, serving 111 million total monthly active users across its digital services and platforms.
VEON annuncia che Tamasha, la maggiore piattaforma di streaming di origine pakistana, ha ottenuto i diritti di streaming internazionale per le partite di cricket del Pakistan contro il Bangladesh e l'Inghilterra. Questo segna l'ingresso di Tamasha nello streaming internazionale, ampliando la sua portata nell'Africa subsahariana e in India. Lanciato da Jazz nel 2021, Tamasha vanta 18 milioni di spettatori attivi mensili e detiene i diritti di streaming esclusivi per i tornei ICC 2024-2025 in Pakistan.
Durante la Coppa del Mondo di Cricket T20 Maschile ICC 2024, Tamasha ha registrato il 70% di tutte le visualizzazioni digitali, raggiungendo un picco di 9 milioni di utenti attivi giornalieri. La piattaforma ha attirato oltre 50 inserzionisti internazionali e locali, posizionandosi come una delle scelte preferite per le partnership di marca nello spazio digitale del Pakistan. Il Gruppo VEON, attraverso i suoi operatori digitali, offre vari prodotti digitali nei settori dell'intrattenimento, dei servizi finanziari, della salute e dell'educazione, servendo 111 milioni di utenti attivi mensili totali attraverso i suoi servizi e piattaforme digitali.
VEON anuncia que Tamasha, la plataforma de streaming más grande de Pakistán, ha obtenido los derechos de streaming internacional para los partidos de cricket de Pakistán contra Bangladesh e Inglaterra. Esto marca la entrada de Tamasha en el streaming internacional, expandiendo su alcance hacia el África subsahariana y la India. Lanzada por Jazz en 2021, Tamasha cuenta con 18 millones de espectadores activos mensuales y posee los derechos de streaming exclusivos para los torneos ICC 2024-2025 en Pakistán.
Durante la Copa Mundial de Cricket T20 Masculina ICC 2024, Tamasha registró el 70% de todas las visualizaciones digitales, alcanzando un pico de 9 millones de usuarios activos diarios. La plataforma ha atraído a más de 50 anunciantes locales e internacionales, posicionándose como una de las principales opciones para asociaciones de marcas en el espacio digital de Pakistán. El Grupo VEON, a través de sus operadores digitales, ofrece varios productos digitales en entretenimiento, servicios financieros, salud y educación, sirviendo a 111 millones de usuarios activos mensuales totales a través de sus servicios y plataformas digitales.
VEON은 파키스탄 최대의 국내 스트리밍 플랫폼인 타마샤가 방글라데시와 잉글랜드와의 파키스탄 크리켓 경기 국제 스트리밍 권리를 확보했다고 발표했습니다. 이는 타마샤가 국제 스트리밍에 진출하여 사하라 이남 아프리카 및 인도로의 범위를 확장함을 의미합니다. 2021년 Jazz에 의해 출시된 타마샤는 월간 활성 사용자 1,800만 명의 수치를 자랑하며, 파키스탄의 2024-2025 ICC 토너먼트에 대한 독점 스트리밍 권리를 보유하고 있습니다.
2024 ICC 남자 T20 크리켓 월드컵 동안 타마샤는 모든 디지털 보기의 70%를 기록하며 하루 900만 명의 활성 사용자 피크에 도달했습니다. 이 플랫폼은 50명 이상의 국제 및 지역 광고주를 유치하여 파키스탄 디지털 공간에서 브랜드 파트너십의 주요 선택지로 자리 잡았습니다. VEON 그룹은 디지털 운영자를 통해 엔터테인먼트, 금융 서비스, 건강 및 교육 분야의 다양한 디지털 제품을 제공하며, 총 1억 1,100만 명의 월간 활성 사용자를 자사의 디지털 서비스 및 플랫폼을 통해 서비스하고 있습니다.
VEON annonce que Tamasha, la plus grande plateforme de streaming d'origine pakistanaise, a obtenu les droits de streaming international pour les matches de cricket du Pakistan contre le Bangladesh et l'Angleterre. Cela marque l'entrée de Tamasha dans le streaming international, élargissant son éventail en Afrique subsaharienne et en Inde. Lancée par Jazz en 2021, Tamasha compte 18 millions de spectateurs actifs mensuels et détient les droits exclusifs de streaming pour les tournois ICC 2024-2025 au Pakistan.
Lors de la Coupe du Monde de Cricket T20 Masculine ICC 2024, Tamasha a enregistré 70 % de toutes les vues digitales, atteignant un pic de 9 millions d'utilisateurs actifs quotidiens. La plateforme a attiré plus de 50 annonceurs locaux et internationaux, se positionnant comme un choix de premier plan pour les partenariats de marques dans l'espace numérique pakistanais. Le groupe VEON, à travers ses opérateurs numériques, propose divers produits numériques dans les domaines du divertissement, des services financiers, de la santé et de l'éducation, et sert 111 millions d'utilisateurs actifs mensuels au total à travers ses services et plateformes numériques.
VEON gibt bekannt, dass Tamasha, die größte in Pakistan ansässige Streaming-Plattform, die internationalen Streaming-Rechte für Pakistans Cricketspiele gegen Bangladesch und England gesichert hat. Dies markiert den Eintritt von Tamasha in das internationale Streaming und erweitert die Reichweite nach Subsahara-Afrika und Indien. Tamasha wurde 2021 von Jazz gegründet und verzeichnet 18 Millionen monatlich aktive Zuschauer und hält exklusive Streaming-Rechte für die ICC-Turniere 2024-2025 in Pakistan.
Während der ICC Men's T20 Cricket-Weltmeisterschaft 2024 verzeichnete Tamasha 70 % aller digitalen Aufrufe und erreichte einen Höchstwert von 9 Millionen täglich aktiven Nutzern. Die Plattform hat über 50 internationale und lokale Werbetreibende angezogen und sich damit als eine der besten Optionen für Markenpartnerschaften im digitalen Raum Pakistans positioniert. Die VEON-Gruppe bietet über ihre digitalen Betreiber verschiedene digitale Produkte in den Bereichen Unterhaltung, Finanzdienstleistungen, Gesundheit und Bildung an und bedient insgesamt 111 Millionen monatlich aktive Nutzer über ihre digitalen Dienste und Plattformen.
- Tamasha secured international streaming rights for cricket matches, expanding its reach beyond Pakistan
- Tamasha recorded 18 million monthly active viewers in June 2024
- During ICC Men's T20 Cricket World Cup 2024, Tamasha captured 70% of all digital views
- Tamasha attracted over 50 international and local advertisers in the past year
- VEON's digital services and platforms serve 111 million total monthly active users
- None.
Insights
Tamasha's expansion into international streaming marks a significant milestone for VEON's digital strategy. With 18 million monthly active viewers and securing rights for high-profile cricket matches, Tamasha is positioning itself as a major player in the digital streaming market. The expansion into sub-Saharan Africa and India opens up vast new markets, potentially driving substantial user growth and revenue opportunities.
The platform's success during the ICC Men's T20 Cricket World Cup 2024, capturing
Tamasha's technological infrastructure demonstrates impressive scalability, handling 9 million daily active users during peak events. This capacity is important for streaming high-demand live sports events without service interruptions. The platform's top ranking on both Apple App Store and Google Play Store suggests a user-friendly interface and smooth performance across devices.
The expansion into international markets will likely require further technological investments to ensure consistent service quality across diverse geographical regions. Investors should pay attention to how VEON manages this scaling process and whether it can maintain its technological edge in a competitive global streaming market. The success of this expansion could serve as a blueprint for VEON's other digital services, potentially accelerating the company's overall digital transformation strategy.
While specific financial figures are not provided, the expansion of Tamasha into international markets represents a potentially significant revenue growth opportunity for VEON. The platform's success in attracting advertisers suggests a promising monetization strategy. However, the costs associated with acquiring international streaming rights and expanding infrastructure could impact short-term profitability.
Investors should monitor key performance indicators such as user acquisition costs in new markets, average revenue per user (ARPU) and the impact on VEON's overall financial health. The success of Tamasha could drive VEON's valuation, especially if it demonstrates the viability of the company's Digital Operator strategy. It's important to assess how this expansion aligns with VEON's broader financial goals and whether it can generate sustainable long-term value for shareholders.
Amsterdam and Islamabad, 27 August 2024: VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, today announces that Tamasha, the largest home-grown streaming platform in Pakistan, has secured international streaming rights for Pakistan’s test matches against Bangladesh in August and September, and the test match against England in October, through a partnership with the Pakistan Cricket Board (PCB).
With 18 million monthly active viewers in June 2024, this marks Tamasha’s entry into international streaming, broadening its reach beyond Pakistan’s national borders into sub-Saharan Africa and India. This expansion allows cricket fans to access content that fuels their passion for the game.
Launched by VEON Group’s digital operator Jazz in October 2021, Tamasha is the largest homegrown video streaming platform in Pakistan and is accessible to customers of all mobile operators in the country, bringing content to users' devices whether they are on the move, in a social setting, or at home. Tamasha has also the exclusive streaming rights to 2024-2025 ICC Men’s and Women’s tournaments in Pakistan.
"Digital streaming platforms are revolutionizing how fans engage with and consume sports events globally. We are proud to bring some of the world’s greatest cricket events to viewers not only in Pakistan, but also to fans in sub-Saharan Africa and India, delivering content in the most accessible way possible,” explains Aamer Ejaz, President of Digital Platforms at Jazz. “Under our Digital Operator strategy, we provide services in entertainment, finance, education, healthcare and more; and we are delighted to make each of these experiences as widely accessible as possible.”
During the ICC Men's T20 Cricket World Cup 2024 in July 2024, Tamasha recorded over 18 million monthly active users and
Through its digital operators, VEON Group offers a variety of digital products and initiatives across entertainment, financial services, digital health and education. As of June 2024, VEON serves 111 million total monthly active users across its digital services and platforms such as Toffee, Tamasha, BeeTV, KyivstarTV, Simosa, myBL, JazzCash, Simply, Izi, BeeCloud and Helsi.
About Tamasha
Tamasha is the largest homegrown video streaming platform in Pakistan where users go to enjoy a wide range of on-demand content comprising of both foreign and local movies, dramas, web series, live TV channels, and widely popular Tamasha Originals. Tamasha can be downloaded via Google Play, the Apple App Store, or Tamasha website.
About VEON
VEON is a digital operator that provides converged connectivity and digital services to nearly 160 million customers. Operating across six countries that are home to more than
Disclaimer
This release contains “forward-looking statements”, as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Forward-looking statements are not historical facts, and include statements relating to, among other things, VEON’s digital products, commercial plans and partnerships. Forward-looking statements are inherently subject to risks and uncertainties, many of which VEON cannot predict with accuracy and some of which VEON might not even anticipate. The forward-looking statements contained in this release speak only as of the date of this release. VEON does not undertake to publicly update, except as required by U.S. federal securities laws, any forward-looking statement to reflect events or circumstances after such dates or to reflect the occurrence of unanticipated events.
Contact Information
VEON
Hande Asik
Group Director of Communication
pr@veon.com
TUVA Partners
Julian Tanner
Julian.tanner@tuvapartners.com
FAQ
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