BBQGuys Features Entire Manning Family “Around The Grill” in New National Advertising Campaign

Rhea-AI Summary

BBQGuys, a leading e-commerce retailer for grilling products, announced a new national ad campaign featuring the Manning family: Archie, Peyton, Cooper, and Eli. The campaign, titled 'Around The Grill,' will air during SEC football games on ESPN and The SEC Network this fall. The ad highlights family interactions during grilling, aiming to boost brand awareness. Additionally, BBQGuys has signed the Mannings as national brand ambassadors, further solidifying their marketing strategy. The company also recently entered a business combination agreement with Velocity Acquisition Corp. (NASDAQ: VELO).

Positive

• Launch of national advertising campaign featuring the renowned Manning family.
• Increased brand awareness through SEC football games advertising.
• Strategic partnership with the Mannings as brand ambassadors.

Negative

• None.

The leading e-commerce retailer for grilling and outdoor living products will feature the entire Manning family, including Archie and his three boys, Peyton, Cooper, and Eli in a new national broadcast spot and accompanying digital shorts.

BATON ROUGE, La.--(BUSINESS WIRE)-- BBQGuys, the leading e-commerce retailer of grills, grilling accessories, and outdoor living products for both homeowners and professional builders, announced today that the brand will be releasing a new national advertising campaign featuring the entire Manning Family: Archie Manning and his three sons Peyton, Cooper, and Eli.

The new spot, entitled “Around The Grill” will be broadcast during SEC football games this fall on both ESPN and The SEC Network.

The commercial features Peyton and Eli playfully “Manning the grill,” flipping burgers with their brother Cooper, and boxing each other out from “QB-ing” the cook station. All the while Eli’s bell-ringing imitation of a short-order cook continues to grate on his brother to the point where Peyton gets fed up and fires the bell downfield. The spot concludes with Archie sitting, consumed in a newspaper and immune to his sons’ squabbling, using a foam finger to indicate the number of steaks he wants.

“Throwing the bell wasn’t even in the script, but after a long day of shooting, enough was enough,” said Peyton Manning. “But seriously, my brothers and I had a blast shooting this BBQGuys campaign with our dad, having fun as a family and poking fun at some of the natural tensions that sometimes arise during family gatherings.”

“Live sports will be an important piece of our strategy as we continue to accelerate the growth and awareness of the BBQGuys brand among consumers and professionals,” said Jason Stutes, Chief Digital Officer, BBQGuys. “SEC football is one of the most premier assets in all of live sports and we’re excited to tap the Manning family—who have a storied history with the conference—to be our ambassadors for this great audience.”

Over the course of the past year BBQGuys has signed Archie, Eli, Peyton and Cooper as national brand ambassadors and released a series of creative campaigns, from “Fan Mail” to “Signs,” to promote the company. The strategy, creative campaign and media planning and buying were executed and implemented by Source Communications, Hackensack, New Jersey. The “Around The Grill” shoot took place the day before the 25^th annual Manning Passing Academy, the premier offensive skills camp for high school students from all over the country, where BBQGuys was also a proud partner.

In July, BBQGuys announced that the company has entered into a definitive business combination agreement with special purpose acquisition company Velocity Acquisition Corp. (NASDAQ: VELO).

Find out more at BBQGuys.com, with more information about the transaction available at https://www.bbqguys.com/investors.

About BBQGuys

BBQGuys is a leading e-commerce retailer of higher-end grills, grilling accessories and outdoor living products for both homeowners and professional builders. What began as a humble brick-and-mortar store in 1998 has since evolved into one of America’s fastest-growing businesses–one that has served over a million happy customers nationwide. With an A+ rating from the Better Business Bureau and annual recognition as a leader in the online space, BBQGuys has cemented itself as a trusted voice in the grilling and outdoor living industry. Were you born to grill? Visit us at BBQGuys.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210902005404/en/

Media:

Matthew Mirandi

Berk Communications

BBQGuys@berkcommunications.com

Source: BBQGuys

FAQ

What is the purpose of BBQGuys' new national advertising campaign?

The campaign aims to increase brand awareness and connect with consumers during SEC football games.

Who are the brand ambassadors for BBQGuys?

The brand ambassadors are Archie, Peyton, Cooper, and Eli Manning.

When will the 'Around The Grill' ad campaign air?

The campaign will air during SEC football games this fall on ESPN and The SEC Network.

What business agreement did BBQGuys enter into recently?

BBQGuys announced a definitive business combination agreement with Velocity Acquisition Corp. (NASDAQ: VELO).

Where can I find more information about BBQGuys?

More information is available on their official website at BBQGuys.com.