BBQGuys Launches New “Victory™” Line of Grills and Invites Customers to “Taste Victory” With New Grills Expertly Designed to Defeat Every Downside of Entry-Level Grill Products

Rhea-AI Summary

BBQGuys has launched its new Victory line of grills, redefining entry-level options by focusing on quality and affordability. The range includes the Victory Gas Grill, featuring stainless steel construction, extensive warranties, and a powerful infrared burner, priced at $799. The Victory Pellet Grill boasts a reliable auger and significant cooking area, retailing for $699. These innovations come as BBQGuys prepares for a business combination with Velocity Acquisition Corp. (NASDAQ: VELO), positioning itself for further expansion in the grilling market.

Positive

• Launch of new Victory grill line targeting entry-level market with quality and affordability.
• Victory Gas Grill offers a lifetime warranty on exterior and 15 years on burners, enhancing consumer confidence.
• Victory Pellet Grill features a top-tier auger system and largest pellet hopper in its class, promoting reliability.
• Introductory prices significantly lower than MSRP, encouraging consumer interest and potential sales boosts.

Negative

• None.

Built from lasting materials and designed to withstand unreasonably harsh conditions, Victory^TM grills are crafted to outperform their weight class and join BBQGuys’ growing portfolio of owned brands that prioritize quality without sacrificing affordability

BATON ROUGE, La.--(BUSINESS WIRE)-- BBQGuys, the leading e-commerce retailer for grilling and outdoor living products, announced today that the company has launched a new line of “Victory^TM” grills, a BBQGuys-owned brand that drastically reimagines the expectation of quality and affordability for the entry-level grill market.

Gas Grill (VCT3BSB) (Photo: Business Wire)

The Victory^TM line debuts with two outstanding grills: The Victory^TM Gas Grill and The Victory^TM Pellet Grill, a culmination of more than 20 years of category expertise and customer service. This time-tested experience was crucial for BBQGuys in identifying the features that consumers value and improving upon the ones they vent about across the entire grill market. The outcome: an expertly engineered grilling experience that provides best-in-class quality, performance, and features at an enviable price point. Here’s how they do it:

• The Victory^TM Gas Grill (VCT3BSB) reimagines the possibilities for victory-seeking backyard cooks who value quality without sacrificing affordability. The Victory^TM VCT3BSB has an all-stainless-steel construction that was stress-tested in hurricane conditions, defends against rust and is backed by best-in-class warranties (a lifetime warranty on the exterior of the grill, along with 15 years of coverage on the burners and cooking grates). The 464 square inches of main cooking (the largest grilling surface in its class) are enclosed by a double-lined hood, side wall and fire box — extra insulators that seal in heat for greater efficiency and more consistent temperatures that tackle delicate and aggressive heats equally well. The Victory^TM Triple Ridge Flame Tamers are uniquely shaped to evenly distribute heat to the cooking surface, minimize flare-ups, and protect the burners to increase their longevity. The product also features a powerful 12,000-BTU infrared side sear burner that puts a steakhouse-quality sear on every cut of meat. With the Victory^TM gas grill poised to be the undisputed champ among its peers, you’ll find little victories worth celebrating everywhere you look. PRICE: MSRP $999.00; Introductory Offer $799.00

• The Victory^TM Pellet Grill (BBQ-PG) has the most reliable auger system in its class. BBQGuys fed it rocks, glass, wood chips, insulation —just about any unfriendly substance you could imagine — yet the heavy-duty auger kept on pumping. This is crucial in a product class where auger jams and even auger failure are common, leaving eager grillers stranded. With an unstoppable auger and the largest pellet hopper in class by far (29-lb. capacity), the Victory^TM pellet grill smokes quickly and in huge amounts. Temperatures are also remarkably steady, another critical benchmark of pellet-grill performance. This is partly because of the Full-Coverage Diverter Plate, which evenly diffuses heat from end to end while also channeling food drippings to the hanging grease pail outside the grill for simple cleanup. The grill also has the best-in-class of total grilling area: 936 square inches (691 square inches of primary cooking space and an additional 245 square inches from the secondary warming rack). The engineers have designed the Victory^TM BBQ-PG pellet grill as a feature-packed slow-cooker designed to help you savor every celebration. PRICE: MSRP $879.99; Introductory Offer $699.99

Watch Hall of Fame NFL quarterback and BBQGuys investor and brand ambassador, Peyton Manning, introduce the new Victory^TM line of grills here: https://www.linkedin.com/posts/bbqguys_were-thrilled-to-introduce-victory-grills-activity-6833853148935852032-Rwbh

BBQGuys plans to roll out additional grills to the Victory^TM line in the coming months, including a Victory^TM Kamado. Please visit https://www.bbqguys.com/brands/victory-grills to stay updated on upcoming releases.

In July 2021, BBQGuys announced that the company has entered into a definitive business combination agreement with special purpose acquisition company Velocity Acquisition Corp. (NASDAQ: VELO). Find out more at BBQGuys.com, with more information about the transaction available at www.bbqguys.com/investors

About BBQGuys:

BBQGuys is a leading e-commerce retailer of higher-end grills, grilling accessories and outdoor living products for both homeowners and professional builders. What began as a humble brick-and-mortar store in 1998 has since evolved into one of America’s fastest-growing businesses — one that has served over a million happy customers nationwide. With an A+ rating from the Better Business Bureau and annual recognition as a leader in the online space, BBQGuys has cemented itself as a trusted voice in the grilling and outdoor living industry. Were you Born to Grill™? Visit us at BBQGuys.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20210830005201/en/

Media:

Matthew Mirandi

Berk Communications

BBQGuys@berkcommunications.com

Source: BBQGuys

FAQ

What is the new <b>Victory</b> grill line launched by BBQGuys?

The Victory grill line offers affordable entry-level grills focusing on quality and performance.

What are the prices of the <b>Victory Gas Grill</b> and <b>Victory Pellet Grill</b>?

The Victory Gas Grill is priced at $799, while the Victory Pellet Grill has an introductory price of $699.

How does the launch of the <b>Victory</b> grills impact BBQGuys' partnership with Velocity Acquisition Corp.?

The launch enhances BBQGuys' market presence, aligning with their business combination with Velocity Acquisition Corp. (NASDAQ: VELO).

What features make the <b>Victory Gas Grill</b> stand out?

It features all-stainless steel construction, stress-tested durability, and best-in-class warranties.

What is the largest cooking area offered by the <b>Victory Pellet Grill</b>?

The Victory Pellet Grill provides a total grilling area of 936 square inches.