Visa and Analytic Partners Announce Multi-Year Deal to Transform Commercial Analytics for Merchants and Brands
Visa (NYSE: V) has announced a strategic partnership with Analytic Partners to address commercial challenges faced by merchants and brands. The collaboration aims to improve return on advertising investments through AI-driven data analytics. By combining Visa's merchant relationships and consumer spend insights with Analytic Partners' commercial decisioning platform, the partnership will bring powerful marketing spend optimization analytics to businesses globally.
Initially focusing on the United States with plans for global expansion, Visa and Analytic Partners have made exclusivity commitments for merchant and brand marketing spend optimization offerings. The partnership will enable clients to achieve greater success in their lines of business by turning insights into measurable business growth. This collaboration is set to revolutionize commercial intelligence for merchants and brands worldwide, helping them deepen customer loyalty and attract new customers.
Visa (NYSE: V) ha annunciato una partnership strategica con Analytic Partners per affrontare le sfide commerciali che devono affrontare i commercianti e i marchi. La collaborazione mira a migliorare il ritorno sugli investimenti pubblicitari attraverso analisi dei dati guidate dall'IA. Combinando le relazioni con i commercianti di Visa e le intuizioni sui consumi dei consumatori con la piattaforma di decisione commerciale di Analytic Partners, la partnership porterà potenti analisi di ottimizzazione della spesa per il marketing alle aziende a livello globale.
Inizialmente concentrandosi sugli Stati Uniti con piani di espansione globale, Visa e Analytic Partners hanno preso impegni di esclusività per le offerte di ottimizzazione della spesa per il marketing dei commercianti e dei marchi. La partnership permetterà ai clienti di raggiungere un successo maggiore nelle loro linee di business trasformando le intuizioni in crescita aziendale misurabile. Questa collaborazione è destinata a rivoluzionare l'intelligenza commerciale per commercianti e marchi in tutto il mondo, aiutandoli a approfondire la fedeltà dei clienti e ad attrarre nuovi clienti.
Visa (NYSE: V) ha anunciado una asociación estratégica con Analytic Partners para abordar los desafíos comerciales que enfrentan comerciantes y marcas. La colaboración tiene como objetivo mejorar el retorno de la inversión en publicidad a través de análisis de datos impulsados por IA. Al combinar las relaciones de Visa con comerciantes y las percepciones del gasto del consumidor con la plataforma de toma de decisiones comerciales de Analytic Partners, la asociación aportará potentes análisis de optimización del gasto en marketing a empresas de todo el mundo.
Enfocándose inicialmente en los Estados Unidos con planes de expansión global, Visa y Analytic Partners han hecho compromisos de exclusividad para las ofertas de optimización del gasto en marketing de comerciantes y marcas. La asociación permitirá a los clientes lograr un mayor éxito en sus líneas de negocio transformando las percepciones en crecimiento empresarial medible. Esta colaboración está destinada a revolucionar la inteligencia comercial para comerciantes y marcas en todo el mundo, ayudándoles a profundizar la lealtad del cliente y atraer nuevos clientes.
Visa (NYSE: V)는 상인과 브랜드가 직면한 상업적 과제를 해결하기 위해 Analytic Partners와 전략적 파트너십을 발표했습니다. 이 협력의 목표는 AI 기반 데이터 분석을 통해 광고 투자 수익을 개선하는 것입니다. Visa의 상인 관계 및 소비자 지출 통찰력과 Analytic Partners의 상업적 의사결정 플랫폼을 결합함으로써, 이 파트너십은 전 세계 기업에 강력한 마케팅 지출 최적화 분석을 제공합니다.
처음에는 미국에 집중하고 글로벌 확장을 계획하면서, Visa와 Analytic Partners는 상인 및 브랜드 마케팅 지출 최적화 제공에 대한 독점성을 약속했습니다. 이 파트너십은 고객이 통찰력을 측정 가능한 비즈니스 성장으로 전환함으로써 사업에서 더 큰 성공을 거둘 수 있도록 할 것입니다. 이 협력은 전 세계 상인과 브랜드를 위한 상업적 인텔리전스를 혁신하여 고객 충성도를 심화하고 새로운 고객을 유치하는 데 도움을 줄 것입니다.
Visa (NYSE: V) a annoncé un partenariat stratégique avec Analytic Partners pour relever les défis commerciaux auxquels sont confrontés les commerçants et les marques. La collaboration vise à améliorer le retour sur investissement publicitaire grâce à des analyses de données pilotées par IA. En combinant les relations avec les commerçants de Visa et les insights sur les dépenses des consommateurs avec la plateforme de décision commerciale d'Analytic Partners, le partenariat apportera de puissantes analyses d'optimisation des dépenses marketing aux entreprises du monde entier.
Se concentrant initialement sur les États-Unis avec des plans d'expansion mondiale, Visa et Analytic Partners ont pris des engagements d'exclusivité pour les offres d'optimisation des dépenses marketing des commerçants et des marques. Le partenariat permettra aux clients d'obtenir un plus grand succès dans leurs activités en transformant les insights en croissance commerciale mesurable. Cette collaboration est destinée à révolutionner l'intelligence commerciale pour les commerçants et les marques du monde entier, les aidant à renforcer la fidélité des clients et à attirer de nouveaux clients.
Visa (NYSE: V) hat eine strategische Partnerschaft mit Analytic Partners angekündigt, um die kommerziellen Herausforderungen zu bewältigen, vor denen Händler und Marken stehen. Die Zusammenarbeit zielt darauf ab, den Return on Advertising Investments durch KI-gesteuerte Datenanalysen zu verbessern. Durch die Kombination von Visas Handelsbeziehungen und Verbraucherausgaben-Einsichten mit der kommerziellen Entscheidungsplattform von Analytic Partners wird die Partnerschaft leistungsstarke Analysen zur Optimierung von Marketingausgaben für Unternehmen weltweit bereitstellen.
Anfänglich auf den US-Markt fokussiert und mit Plänen zur globalen Expansion haben Visa und Analytic Partners Exklusivitätszusagen für die Angebote zur Optimierung der Marketingausgaben für Händler und Marken gegeben. Die Partnerschaft ermöglicht es den Kunden, größeren Erfolg in ihren Geschäftsfeldern zu erzielen, indem sie Erkenntnisse in messbares Unternehmenswachstum umwandeln. Diese Zusammenarbeit wird die kommerzielle Intelligenz für Händler und Marken weltweit revolutionieren, indem sie die Kundenloyalität vertieft und neue Kunden gewinnt.
- Strategic partnership with Analytic Partners to enhance marketing spend optimization
- Combination of Visa's consumer spend insights with Analytic Partners' analytics platform
- Potential for improved return on advertising investments for merchants and brands
- Initial focus on the US market with plans for global expansion
- Development of new and enhanced analytics solutions for business growth
- None.
Insights
Exclusive global partnership to empower businesses to find new growth through advanced analytics solutions for marketing and brand spend optimization
In a dynamic business environment rich with data, companies need meaningful, near-real-time insights to make informed decisions, yet solutions are often fragmented or not actionable. The partnership will combine Visa’s merchant relationships and consumer spend insights with Analytic Partners’ commercial decisioning platform to bring powerful marketing spend optimization analytics to merchants and brands around the world.
“The volume of data available to merchants can be overwhelming, and if they don’t get it just right, it’s a missed opportunity for growth,” said Jeni Mundy, Global Head of Merchant Sales & Acquiring, Visa. “Bringing together our scale and insights with Analytic Partners’ deep expertise in Commercial Analytics, we’ll enable our clients to achieve greater success in their lines of business. We’re excited to unlock the potential of new enhanced solutions for merchants in the years to come.”
Initially, the partnership will be focused on
“Commercial Analytics helps merchants and brands understand which consumer and commercial levers to pull, so they can drive more actionable opportunities for growth. This can ultimately improve their ability to deepen customer loyalty and attract new customers,” said Nancy Smith, CEO of Analytic Partners. “Visa’s global footprint, deep understanding of consumer spending and commitment to responsible innovation make them a great partner in revolutionizing commercial intelligence for merchants and brands around the world.”
To get more information on the solutions offered, please visit Analytic Partners' Commercial Analytics page.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About Analytic Partners
Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241016497534/en/
Media Contact
Emily Scheer
Escheer@visa.com
Source: Visa Inc.
FAQ
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