CORRECTING and REPLACING Visa Data Shows Boost in Tourism in France as the Olympic Games Paris 2024 Comes to a Close
Visa, the Official Payment Technology Partner of the Olympic and Paralympic Games, has released data showing a significant boost in tourism and spending in France during the Olympic Games Paris 2024. Key findings include:
- 42% increase in tourists visiting Paris during the first week of the Games compared to 2023
- US Visa cardholders represented the largest share of visitors, with a 72% year-on-year increase
- Other host cities like Lille (188% increase), Saint-Etienne (150%), and Marseille (48%) also saw significant growth in visitors
- Fans attending competitions spent 20% more than non-attendees
- Restaurants in Paris saw a 49% year-on-year increase in spending
Visa implemented a custom payment network across 32 Olympic and 16 Paralympic venues, ensuring contactless payments at 3,500 points of sale. The company also launched the Visa Go app to connect visitors with local businesses during the event.
Visa, il Partner Tecnologico Ufficiale dei Giochi Olimpici e Paralimpici, ha pubblicato dati che mostrano un notevole incremento nel turismo e nella spesa in Francia durante i Giochi Olimpici di Parigi 2024. Le principali scoperte includono:
- Un aumento del 42% di turisti che visitano Parigi nella prima settimana dei Giochi rispetto al 2023
- I titolari di carte Visa statunitensi hanno rappresentato la maggior parte dei visitatori, con un incremento del 72% rispetto all’anno precedente
- Altre città ospitanti come Lille (aumento del 188%), Saint-Etienne (150%) e Marsiglia (48%) hanno anch’esse registrato una significativa crescita dei visitatori
- I tifosi presenti alle gare hanno speso il 20% in più rispetto a coloro che non erano presenti
- I ristoranti di Parigi hanno visto un aumento della spesa del 49% rispetto all’anno precedente
Visa ha implementato una rete di pagamento personalizzata in 32 sedi olimpiche e 16 paralimpiche, assicurando pagamenti contactless in 3.500 punti vendita. L'azienda ha inoltre lanciato l'app Visa Go per connettere i visitatori con le attività locali durante l'evento.
Visa, el Socio Tecnológico Oficial de Pagos de los Juegos Olímpicos y Paralímpicos, ha presentado datos que muestran un aumento significativo en el turismo y el gasto en Francia durante los Juegos Olímpicos de París 2024. Las principales conclusiones incluyen:
- Un aumento del 42% en turistas que visitan París durante la primera semana de los Juegos en comparación con 2023
- Los titulares de tarjetas Visa de EE. UU. representaron la mayor parte de los visitantes, con un incremento del 72% interanual
- Otras ciudades anfitrionas como Lille (aumento del 188%), Saint-Etienne (150%) y Marsella (48%) también vieron un crecimiento significativo en visitantes
- Los aficionados que asistieron a las competiciones gastaron un 20% más que los no asistentes
- Los restaurantes de París experimentaron un aumento del 49% interanual en el gasto
Visa implementó una red de pagos a medida en 32 sedes olímpicas y 16 paralímpicas, asegurando pagos sin contacto en 3.500 puntos de venta. La compañía también lanzó la app Visa Go para conectar a los visitantes con los negocios locales durante el evento.
비자, 올림픽 및 패럴림픽 대회의 공식 결제 기술 파트너는 2024 파리 올림픽 기간 동안 프랑스의 관광 및 지출 증가에 대한 데이터를 발표했습니다. 주요 발견은 다음과 같습니다:
- 2023년 대비 올림픽 첫 주에 파리를 방문한 관광객이 42% 증가했습니다.
- 미국 비자 카드 소지자가 방문객의 가장 큰 비중을 차지했으며 전년 대비 72% 증가했습니다.
- 릴 (188% 증가), 생테티엔 (150%), 마르세유와 같은 다른 개최 도시들도 유의미한 방문자 성장을 보였습니다.
- 대회에 참석한 팬들이 비참석자보다 20% 더 많은 지출을 했습니다.
- 파리의 레스토랑은 지출이 전년 대비 49% 증가했습니다.
비자는 32개의 올림픽 및 16개의 패럴림픽 장소에 맞춤형 결제 네트워크를 구축하여 3,500개의 판매 지점에서 비접촉 결제를 보장했습니다. 회사는 이벤트 동안 방문객과 현지 기업을 연결하는 비자 고 앱도 출시했습니다.
Visa, le Partenaire Technologique de Paiement Officiel des Jeux Olympiques et Paralympiques, a publié des données montrant une augmentation significative du tourisme et des dépenses en France durant les Jeux Olympiques Paris 2024. Les résultats clés incluent :
- Une augmentation de 42% des touristes visitant Paris pendant la première semaine des Jeux par rapport à 2023
- Les détenteurs de cartes Visa américaines ont représenté la plus grande part des visiteurs, avec une augmentation de 72% d’une année sur l’autre
- D'autres villes hôtes comme Lille (augmentation de 188%), Saint-Étienne (150%) et Marseille (48%) ont également connu une croissance significative du nombre de visiteurs
- Les fans assistant aux compétitions ont dépensé 20% de plus que les non-participants
- Les restaurants de Paris ont enregistré une augmentation de 49% des dépenses par rapport à l'année précédente
Visa a mis en place un réseau de paiement personnalisé dans 32 lieux olympiques et 16 lieux paralympiques, garantissant des paiements sans contact à 3 500 points de vente. L'entreprise a également lancé l'application Visa Go pour connecter les visiteurs avec les entreprises locales pendant l'événement.
Visa, der offizielle Zahlungspartner der Olympischen und Paralympischen Spiele, hat Daten veröffentlicht, die einen signifikanten Anstieg des Tourismus und der Ausgaben in Frankreich während der Olympischen Spiele Paris 2024 aufzeigen. Zu den wichtigsten Erkenntnissen gehören:
- Ein Anstieg von 42% bei Touristen, die Paris in der ersten Woche der Spiele im Vergleich zu 2023 besuchen
- US Visa-Karteninhaber stellten den größten Anteil der Besucher dar, mit einem Anstieg von 72% im Jahresvergleich
- Andere Gastgeberstädte wie Lille (188% Zuwachs), Saint-Etienne (150%) und Marseille (48%) verzeichneten ebenfalls ein erhebliches Wachstum bei den Besuchern
- Fans, die an Wettbewerben teilnahmen, gaben 20% mehr aus als Nicht-Teilnehmer
- Restaurants in Paris verzeichneten einen 49% Anstieg der Ausgaben im Jahresvergleich
Visa hat ein individuelles Zahlungssystem in 32 olympischen und 16 paralympischen Einrichtungen eingerichtet und gewährleistet kontaktlose Zahlungen an 3.500 Verkaufsstellen. Das Unternehmen hat auch die Visa Go App gestartet, um Besucher während der Veranstaltung mit lokalen Unternehmen zu verbinden.
- None.
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42% more tourists traveled toParis in the first week of the Olympic Games, with US Visa cardholders representing the largest share of visitors (72% , year-on-year increase) -
Significant increase in travelers to other cities hosting Olympic Games events, including
Lille , Saint-Etienne andMarseille - Biggest spend came from fans who attended the competitions compared to those who did not
The updated release reads:
VISA DATA SHOWS BOOST IN TOURISM IN
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42% more tourists traveled toParis in the first week of the Olympic Games, with US Visa cardholders representing the largest share of visitors (72% , year-on-year increase) -
Significant increase in travelers to other cities hosting Olympic Games events, including
Lille , Saint-Etienne andMarseille - Biggest spend came from fans who attended the competitions compared to those who did not
As the Olympic Games Paris 2024 ended with the Closing Ceremony yesterday, Visa, the Official Payment Technology Partner of the Olympic and Paralympic Games, issued further data revealing the positive impact of
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42% increase in the number of Visa cardholders who traveled toParis for the Olympic Games Paris 2024 -
Other
Paris 2024 host cities benefited from the Olympic Games, withLille seeing a188% increase in visitors, Saint-Etienne150% , andMarseille 48% -
Visa cardholders from the US are the largest share of visitors from any country with a
72% year-on-year growth, followed byLatin America and theCaribbean (+62% ) andAsia Pacific (+57% ) -
Visa cardholders from
Europe also traveled toFrance , including theUK (+53% ) andGermany (+53% )
Top Spending Patterns2
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Visa cardholders spent more in
Paris than in the previous year, with theUK leading the year-on-year growth with a42% increase in their spending, followed byLatin America and theCaribbean (+34% ) and US (+32% ) -
Visa cardholders who attended
Paris 2024 competitions spent20% more than those who did not, with39% of European fans (excludingFrance ) spending more -
The most significant year-on-year increase in spending levels in
Paris was seen in restaurants +49%
Charlotte Hogg, Chief Executive Officer of Visa Europe, said: “Our data shows a boost for the Parisian economy from hosting the Olympic Games.
Visa’s responsibility to provide payment systems for the Olympic and Paralympic Games requires a robust and venue-specific plan combined with large-scale operations. Working hand-in-hand with the
Visa has launched the Visa Go app to connect spectators and tourists with local businesses during
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
Disclaimer:
Case studies, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. does not make any warranty or representation as to the completeness or accuracy of the Information within this document, nor assume any liability or responsibility that may result from reliance on such Information. The Information contained herein is not intended as legal advice, and readers are encouraged to seek the advice of a competent legal professional where such advice is required.
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1 Figures compare the periods from 2024-04-01 to 2024-08-02 with 2023-04-01 to 2023-08-02
2 Figures describe in-person transactions in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240812496775/en/
Jackie Dresch - jdresch@visa.com
Source: Visa Inc.
FAQ
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