Visa Tap to Phone Adoption Soars: 200% Year-over-Year Growth Worldwide
Visa reports remarkable growth in its Tap to Phone contactless payment solution, with a 200% year-over-year increase worldwide. The technology, which transforms smartphones into point-of-sale devices through a simple app download, has shown particularly strong adoption in the US, UK, and Brazil, with a combined growth rate of 234%.
Nearly 30% of Tap to Phone users are new small businesses, demonstrating the technology's role in democratizing commerce tools. The solution enables businesses of all sizes to accept contactless payments using NFC-enabled smartphones, from local market vendors to major retailers.
Success stories include The Brooklyn Teacup in New York, Santa Felicidade restaurant in Brazil, and Reuthe's in the UK, where the technology has improved customer experience and business operations. Visa is also expanding its tap capabilities with features like Tap to Add Card, which has enabled millions of tokens for over 100 issuers, and upcoming features like Tap to Send and Request money.
Visa riporta una crescita notevole nella sua soluzione di pagamento contactless Tap to Phone, con un aumento del 200% anno su anno a livello mondiale. La tecnologia, che trasforma gli smartphone in dispositivi di punto vendita tramite un semplice download dell'app, ha mostrato un'adozione particolarmente forte negli Stati Uniti, nel Regno Unito e in Brasile, con un tasso di crescita combinato del 234%.
Quasi il 30% degli utenti di Tap to Phone sono nuove piccole imprese, dimostrando il ruolo della tecnologia nella democratizzazione degli strumenti commerciali. La soluzione consente alle aziende di tutte le dimensioni di accettare pagamenti contactless utilizzando smartphone abilitati NFC, dai venditori di mercati locali ai grandi rivenditori.
Tra i casi di successo ci sono The Brooklyn Teacup a New York, il ristorante Santa Felicidade in Brasile e Reuthe's nel Regno Unito, dove la tecnologia ha migliorato l'esperienza del cliente e le operazioni aziendali. Visa sta anche espandendo le sue capacità di pagamento con funzionalità come Tap to Add Card, che ha abilitato milioni di token per oltre 100 emittenti, e funzionalità future come Tap to Send e Request money.
Visa informa sobre un crecimiento notable en su solución de pago contactless Tap to Phone, con un aumento del 200% interanual a nivel mundial. La tecnología, que transforma los smartphones en dispositivos de punto de venta a través de una simple descarga de la aplicación, ha mostrado una adopción particularmente fuerte en EE. UU., Reino Unido y Brasil, con una tasa de crecimiento combinada del 234%.
Casi el 30% de los usuarios de Tap to Phone son nuevas pequeñas empresas, lo que demuestra el papel de la tecnología en la democratización de las herramientas comerciales. La solución permite a empresas de todos los tamaños aceptar pagos contactless utilizando smartphones habilitados con NFC, desde vendedores de mercados locales hasta grandes minoristas.
Las historias de éxito incluyen The Brooklyn Teacup en Nueva York, el restaurante Santa Felicidade en Brasil y Reuthe's en el Reino Unido, donde la tecnología ha mejorado la experiencia del cliente y las operaciones comerciales. Visa también está ampliando sus capacidades de pago con características como Tap to Add Card, que ha habilitado millones de tokens para más de 100 emisores, y características futuras como Tap to Send y Request money.
비자는 탭 투 폰 비접촉 결제 솔루션의 놀라운 성장을 보고하며, 전 세계적으로 전년 대비 200% 증가했다고 전했습니다. 이 기술은 스마트폰을 간단한 앱 다운로드를 통해 판매 시점 장치로 변환하며, 미국, 영국, 브라질에서 특히 강한 채택률을 보이고 있으며, 총 성장률은 234%에 달합니다.
거의 30%의 Tap to Phone 사용자가 새로운 소기업으로, 이 기술이 상업 도구의 민주화에 기여하고 있음을 보여줍니다. 이 솔루션은 모든 규모의 기업이 NFC 지원 스마트폰을 사용하여 비접촉 결제를 수락할 수 있게 하며, 지역 시장 상인부터 대형 소매업체까지 포함됩니다.
성공 사례로는 뉴욕의 The Brooklyn Teacup, 브라질의 Santa Felicidade 레스토랑, 영국의 Reuthe's가 있으며, 이 기술이 고객 경험과 비즈니스 운영을 개선했습니다. 비자는 Tap to Add Card와 같은 기능으로 결제 기능을 확장하고 있으며, 이는 100개 이상의 발급사에 대해 수백만 개의 토큰을 가능하게 했고, Tap to Send 및 Request money와 같은 향후 기능도 계획하고 있습니다.
Visa fait état d'une croissance remarquable de sa solution de paiement sans contact Tap to Phone, avec une augmentation de 200 % d'une année sur l'autre dans le monde entier. La technologie, qui transforme les smartphones en dispositifs de point de vente grâce à un simple téléchargement d'application, a montré une adoption particulièrement forte aux États-Unis, au Royaume-Uni et au Brésil, avec un taux de croissance combiné de 234 %.
Près de 30 % des utilisateurs de Tap to Phone sont de nouvelles petites entreprises, ce qui démontre le rôle de la technologie dans la démocratisation des outils commerciaux. La solution permet aux entreprises de toutes tailles d'accepter des paiements sans contact en utilisant des smartphones compatibles NFC, des vendeurs de marchés locaux aux grands détaillants.
Parmi les histoires de réussite figurent The Brooklyn Teacup à New York, le restaurant Santa Felicidade au Brésil et Reuthe's au Royaume-Uni, où la technologie a amélioré l'expérience client et les opérations commerciales. Visa élargit également ses capacités de paiement avec des fonctionnalités telles que Tap to Add Card, qui a permis des millions de jetons pour plus de 100 émetteurs, ainsi que des fonctionnalités à venir telles que Tap to Send et Request money.
Visa berichtet von einem bemerkenswerten Wachstum seiner kontaktlosen Zahlungslösung Tap to Phone, mit einem 200% Anstieg im Jahresvergleich weltweit. Die Technologie, die Smartphones durch einen einfachen App-Download in Verkaufsstellen-Geräte verwandelt, hat insbesondere in den USA, Großbritannien und Brasilien eine starke Akzeptanz gezeigt, mit einer kombinierten Wachstumsrate von 234%.
Fast 30% der Tap to Phone-Nutzer sind neue kleine Unternehmen, was die Rolle der Technologie bei der Demokratisierung von Handelswerkzeugen zeigt. Die Lösung ermöglicht es Unternehmen jeder Größe, kontaktlose Zahlungen mit NFC-fähigen Smartphones zu akzeptieren, von lokalen Marktanbietern bis hin zu großen Einzelhändlern.
Erfolgsgeschichten umfassen The Brooklyn Teacup in New York, das Restaurant Santa Felicidade in Brasilien und Reuthe's im Vereinigten Königreich, wo die Technologie das Kundenerlebnis und die Unternehmensabläufe verbessert hat. Visa erweitert auch seine Tap-Funktionen mit Features wie Tap to Add Card, die Millionen von Token für über 100 Emittenten ermöglicht haben, sowie kommenden Funktionen wie Tap to Send und Request money.
- 200% YoY growth in Tap to Phone adoption globally
- 234% growth rate in key markets (US, UK, Brazil)
- 30% of users are new small businesses, expanding merchant base
- Millions of tokens enabled for 100+ issuers via Tap to Add Card
- Higher authorization rates and reduced fraud through new tap features
- None.
Insights
Visa's Tap to Phone technology is showing 200% year-over-year global growth and even stronger 234% growth in key markets like the US, UK, and Brazil, representing a significant expansion in Visa's payment processing footprint. This solution transforms smartphones into payment terminals through a simple app download, substantially lowering the barrier to entry for accepting card payments.
The most telling metric here is that nearly 30% of Tap to Phone users are new small businesses - this isn't just migration of existing merchants to new technology, but actual market expansion for Visa's payment network. Each new merchant added strengthens Visa's two-sided marketplace and increases payment volume flowing through their network.
While specific revenue impacts aren't quantified, these transactions still generate processing fees for Visa regardless of the acceptance technology. This software-based approach also provides better operating leverage compared to hardware-dependent solutions, potentially improving margins as scale increases.
The expansion of Visa's "tap" ecosystem with additional services like Tap to Add Card (which has enabled "millions of tokens" for over 100 issuers) and upcoming peer-to-peer payment capabilities demonstrates a cohesive strategy to maintain leadership in contactless payments while defending against fintech disruptors. By focusing on software rather than hardware, Visa is accelerating digital payment adoption while keeping transactions within their processing network.
Visa's Tap to Phone adoption surge represents a strategic evolution in payment technology that addresses both merchant and consumer needs while strengthening Visa's ecosystem. This technology effectively eliminates the traditional hardware barrier for small merchants - transforming any NFC-enabled smartphone into a payment terminal instantly.
The 200% YoY growth indicates strong product-market fit, but the 30% new business figure is particularly significant. This suggests Tap to Phone isn't just cannibalizing traditional POS terminal usage but actually expanding the total addressable market by capturing previously cash-only micro-merchants.
For context, traditional POS terminals typically cost $300-$500 plus monthly fees, representing a significant hurdle for small or occasional sellers. By removing this capital expenditure entirely, Visa has created an on-ramp for millions of potential merchants while simultaneously accelerating cash-to-card conversion in developing markets.
The technology also complements Visa's broader contactless strategy. Their Tap to Add Card feature's adoption by "over 100 issuers" demonstrates Visa's ability to implement their tap infrastructure across both sides of their network. This creates a powerful network effect - as more consumers and merchants adopt tap capabilities, the utility value increases for all participants.
By building an ecosystem of interrelated tap solutions rather than standalone products, Visa is creating significant switching costs and competitive moats. Each new tap capability increases the value of Visa's network while maintaining their position at the center of the payment flow, ensuring continued fee capture regardless of how payment credentials are stored or presented.
Visa’s fast-growing, contactless payment solution Tap to Phone helps SMBs get paid, with nearly
Tap to Phone expanded Visa’s tap capabilities with a technology that turns a smartphone into a point-of-sale (POS) device, simply by downloading an app. With nearly
“Tap to Phone is a tech equalizer for businesses. Walk into some of the world’s largest retailers or go to your local farmer’s market and they’re using this same technology to accept payments right on their phone,” said Mark Nelsen, Global Head of Consumer Products, Visa. “People love to tap, so we’re continuing to expand our tap capabilities to create the best payments experiences for people and businesses.”
Empowering SMBs and Microsellers Worldwide
Whether a merchant is popping up at a local market or a major retailer equips employees to assist customers on the floor, Tap to Phone helps businesses of all sizes easily accept payments. Small business owners say Tap to Phone gives them more confidence, makes their operation feel more sophisticated, and helps them grow their businesses.
Ariel Davis, owner of The Brooklyn Teacup, an upcycling business in
“You don't typically couple vintage china and innovation, but in some ways, I feel like a tech startup because we're always trying to figure out what's going to make this experience the best for our customers and the latest technology that will take us there,” said Davis.
Lucas Avelino, owner of the Santa Felicidade restaurant in
In the
“We expect overall business growth of
The Future of Tap
This upward trend for Tap to Phone is expected to continue through the next year as more consumers and businesses may begin to recognize the benefits of tap technology and more use cases may hit the market.
For example, Tap to Add Card enables users to add eligible credit or debit cards to their digital wallet by simply tapping a card to their phone. Since Tap to Add Card rolled out globally with Apple Pay in September 2024, it has picked up traction and enabled millions of tokens for more than 100 issuers, helping achieve higher authorization rates and fraud reduction rates. Visa cardholders can add their Visa cards to Apple Wallet faster than ever, with no need to manually input card details.
Visa has also developed Tap to Confirm, which allows consumers to quickly and securely authenticate a high value transfer and Tap to Send and Request money, a feature that allows you to tap your physical card or card credential to a device wallet on a friend’s phone to securely send and receive money quickly and seamlessly. Tap to Send will be available later this year on Samsung Galaxy devices as “Tap to Transfer.”
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1 VisaNet FY23-FY24
2 VisaNet FY23-FY24
View source version on businesswire.com: https://www.businesswire.com/news/home/20250303836483/en/
Media Contact
Jackie Dresch - jdresch@visa.com
Source: Visa Inc.
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