Visa Unveils its Scam Disruption Practice, Helping Protect Consumers and the Financial Ecosystem Globally
Visa (V) has formally announced its scam disruption practice aimed at identifying and stopping emerging complex scams. The new department, operating under Visa Payment Ecosystem Risk and Control (PERC), successfully prevented $350 million in attempted fraud across multiple scams in 2024, complementing PERC's broader achievement of blocking $40 billion in attempted fraud on the Visa network.
The company has invested $12 billion in technology over the past five years to enhance network security and reduce fraud. The Visa Scam Disruption (VSD) initiative combines advanced technology with human expertise, employing professionals from diverse backgrounds including law enforcement and military, alongside engineers and AI developers.
In a notable success case, Visa identified and shut down nearly 12,000 fraudulent merchants involved in an identity verification scam operating through dating websites, preventing $37 million in potential fraud. The VSD utilizes Generative AI tools, proprietary network-level data, and collaborates with financial institutions and law enforcement to disrupt scam networks.
Visa (V) ha annunciato formalmente la sua pratica di interruzione delle truffe, mirata a identificare e fermare le truffe complesse emergenti. Il nuovo dipartimento, che opera sotto Visa Payment Ecosystem Risk and Control (PERC), ha prevenuto con successo $350 milioni in tentativi di frode attraverso molteplici truffe nel 2024, integrando il risultato più ampio di PERC di bloccare $40 miliardi in tentativi di frode sulla rete Visa.
L'azienda ha investito $12 miliardi in tecnologia negli ultimi cinque anni per migliorare la sicurezza della rete e ridurre le frodi. L'iniziativa Visa Scam Disruption (VSD) combina tecnologia avanzata con competenze umane, impiegando professionisti provenienti da diversi settori, tra cui forze dell'ordine e militari, insieme a ingegneri e sviluppatori di IA.
In un caso di successo notevole, Visa ha identificato e chiuso quasi 12.000 commercianti fraudolenti coinvolti in una truffa di verifica dell'identità operante tramite siti di incontri, prevenendo $37 milioni in frodi potenziali. La VSD utilizza strumenti di IA generativa, dati proprietari a livello di rete e collabora con istituzioni finanziarie e forze dell'ordine per interrompere le reti di truffa.
Visa (V) ha anunciado formalmente su práctica de interrupción de estafas, destinada a identificar y detener estafas complejas emergentes. El nuevo departamento, que opera bajo Visa Payment Ecosystem Risk and Control (PERC), logró prevenir $350 millones en intentos de fraude a través de múltiples estafas en 2024, complementando el logro más amplio de PERC de bloquear $40 mil millones en intentos de fraude en la red de Visa.
La empresa ha invertido $12 mil millones en tecnología en los últimos cinco años para mejorar la seguridad de la red y reducir el fraude. La iniciativa Visa Scam Disruption (VSD) combina tecnología avanzada con experiencia humana, empleando profesionales de diversos ámbitos, incluidas las fuerzas del orden y el ámbito militar, junto con ingenieros y desarrolladores de IA.
En un caso de éxito notable, Visa identificó y cerró casi 12,000 comerciantes fraudulentos involucrados en una estafa de verificación de identidad que operaba a través de sitios de citas, previniendo $37 millones en fraude potencial. La VSD utiliza herramientas de IA generativa, datos a nivel de red propios y colabora con instituciones financieras y fuerzas del orden para interrumpir redes de estafas.
비자 (V)는 복잡한 신종 사기를 식별하고 중단하기 위한 사기 방지 관행을 공식 발표했습니다. Visa Payment Ecosystem Risk and Control (PERC) 산하에서 운영되는 새로운 부서는 2024년 동안 여러 사기를 통해 $3억 5천만 달러의 사기 시도를 성공적으로 차단했으며, PERC의 광범위한 성과인 Visa 네트워크에서 $400억 달러의 사기 시도를 차단하는 데 기여했습니다.
회사는 지난 5년 동안 네트워크 보안을 강화하고 사기를 줄이기 위해 $120억 달러를 기술에 투자했습니다. Visa Scam Disruption (VSD) 이니셔티브는 첨단 기술과 인간의 전문성을 결합하여, 법 집행 및 군대 등 다양한 배경을 가진 전문가들과 엔지니어, AI 개발자를 고용합니다.
주목할 만한 성공 사례로, Visa는 데이팅 웹사이트를 통해 운영되는 신원 확인 사기에 연루된 거의 12,000명의 사기 상인을 식별하고 차단하여 $3천7백만 달러의 잠재적 사기를 예방했습니다. VSD는 생성적 AI 도구와 독점 네트워크 데이터를 활용하고, 금융 기관 및 법 집행 기관과 협력하여 사기 네트워크를 중단합니다.
Visa (V) a officiellement annoncé sa pratique de perturbation des escroqueries visant à identifier et à stopper les escroqueries complexes émergentes. Le nouveau département, opérant sous Visa Payment Ecosystem Risk and Control (PERC), a réussi à empêcher 350 millions de dollars en tentatives de fraude à travers plusieurs escroqueries en 2024, complétant l'accomplissement plus large de PERC de bloquer 40 milliards de dollars en tentatives de fraude sur le réseau Visa.
L'entreprise a investi 12 milliards de dollars dans la technologie au cours des cinq dernières années pour améliorer la sécurité du réseau et réduire la fraude. L'initiative Visa Scam Disruption (VSD) combine technologie avancée et expertise humaine, employant des professionnels de divers horizons, y compris des forces de l'ordre et militaires, ainsi que des ingénieurs et des développeurs d'IA.
Dans un cas de succès notable, Visa a identifié et fermé près de 12 000 commerçants frauduleux impliqués dans une escroquerie de vérification d'identité opérant via des sites de rencontres, empêchant ainsi 37 millions de dollars de fraude potentielle. La VSD utilise des outils d'IA générative, des données propriétaires au niveau du réseau et collabore avec des institutions financières et des forces de l'ordre pour perturber les réseaux d'escroqueries.
Visa (V) hat offiziell seine Betrugsunterbrechungspraktiken angekündigt, die darauf abzielen, aufkommende komplexe Betrügereien zu identifizieren und zu stoppen. Die neue Abteilung, die unter Visa Payment Ecosystem Risk and Control (PERC) arbeitet, hat im Jahr 2024 erfolgreich 350 Millionen Dollar an versuchten Betrügereien über mehrere Betrugsfälle verhindert, was die breitere Leistung von PERC ergänzt, 40 Milliarden Dollar an versuchten Betrügereien im Visa-Netzwerk zu blockieren.
Das Unternehmen hat in den letzten fünf Jahren 12 Milliarden Dollar in Technologie investiert, um die Netzwerksicherheit zu verbessern und Betrug zu reduzieren. Die Visa Scam Disruption (VSD)-Initiative kombiniert fortschrittliche Technologie mit menschlicher Expertise und beschäftigt Fachleute aus verschiedenen Bereichen, darunter Strafverfolgung und Militär, sowie Ingenieure und KI-Entwickler.
In einem bemerkenswerten Erfolgsfall identifizierte Visa und schloss fast 12.000 betrügerische Händler, die an einem Identitätsüberprüfungsbetrug über Dating-Websites beteiligt waren, und verhinderte 37 Millionen Dollar an potenziellem Betrug. Die VSD nutzt generative KI-Tools, proprietäre netzwerkbasierte Daten und arbeitet mit Finanzinstitutionen und Strafverfolgungsbehörden zusammen, um Betrugsnetzwerke zu unterbrechen.
- Successfully prevented $350 million in attempted fraud in 2024
- Blocked $40 billion in attempted fraud on Visa network last year
- $12 billion investment in security technology over past 5 years
- Prevented $37 million in fraud through shutdown of 12,000 fraudulent merchants
- None.
Insights
Visa's formalization of its Scam Disruption practice represents a significant strategic investment in the company's risk management infrastructure. The
The market often undervalues fraud prevention capabilities because their ROI manifests primarily as avoided losses rather than direct revenue. However, this practice strengthens Visa's competitive moat in several ways. First, it reduces the operational burden on issuing banks who primarily bear fraud liability. Second, it enhances merchant relationships by providing additional security assurances. Third, it offers regulatory compliance advantages as financial authorities increasingly scrutinize payment providers' security measures.
By combining AI technology with human expertise from non-traditional backgrounds like law enforcement and military intelligence, Visa is building proprietary fraud detection capabilities that are difficult for competitors to replicate. The case study of shutting down 12,000 fraudulent merchants demonstrates the system's effectiveness at scale. This approach creates positive network effects - as Visa's ecosystem grows more secure, it becomes more attractive to both consumers and businesses, potentially accelerating transaction volume growth.
Visa's formalization of its scam disruption practice represents an evolution in payment security strategy. Rather than focusing exclusively on transaction-level authentication, Visa is now taking a holistic ecosystem approach by identifying and dismantling entire scam networks. This shift from defensive to offensive security posture is notable.
The technical implementation combines three critical elements: proprietary network data at scale, cross-disciplinary expertise, and advanced correlation capabilities. The mention of using generative AI for correlation analysis suggests Visa is implementing pattern recognition techniques to identify connections between seemingly unrelated transactions - something traditional rules-based fraud systems struggle with.
Their approach targeting the "identity verification" scam demonstrates sophisticated threat intelligence capabilities. By correlating transaction patterns with IP data and applying advanced logic, Visa identified an entire network of 12,000 fraudulent merchants. This network mapping capability is particularly valuable against sophisticated fraud rings that operate across multiple attack vectors.
The collaboration with law enforcement creates a deterrence multiplier effect - not only disrupting current scams but potentially leading to prosecutions that discourage future attackers. For payment processors, reputation and trust are critical competitive differentiators. Visa's investment in these advanced security capabilities represents a strategic advantage in maintaining ecosystem integrity when digital payment fraud continues escalating in both volume and sophistication.
The newly formalized group prevented more than
The new department, which sits under Visa Payment Ecosystem Risk and Control (PERC), saved victims
“Visa has invested over
Visa Scam Disruption (VSD) aims to protect consumers, clients and businesses by leveraging Visa’s deep expertise, technologies, and partnerships:
- Scam Intelligence: VSD brings together a cross-disciplinary team that deploys mitigation strategies across various scams. In addition to hiring best-in-class engineers and artificial intelligence developers, Visa has focused recruitment efforts on non-traditional career paths in the fight against scams, looking to former law enforcement, military professionals and data visualization experts.
- Proactive Scam Investigations: VSD mitigates scams through a proactive investigation process that leverages multiple channels and methodologies to identify and address scams before they inflict devastating losses on consumers
- Scam Detection and Disruption: VSD leverages cutting-edge technology and extensive proprietary network-level data to analyze and thwart scams. Investigators use Generative AI tools which enable correlation and graphing analysis to identify complex relationships and parse through mass amounts of data to identify true positive and impactful scam activity. Visa then partners with financial institutions, law enforcement agencies, and third-party partners to disrupt the scam network infrastructure. By collaborating with key stakeholders, VSD aims to dismantle scam operations and prevent future fraudulent activities.
In one of the biggest scam networks identified thus far, Visa identified patterns of fraud in merchants tied to “identity verification.” Using a phishing link sent via a dating website made to look like a legitimate identity verification site, scammers then enrolled the victims in recurring billing cycles. By correlating transactions with IP data and applying advanced logic to the combined set, Visa mapped a network of merchants with similar scam attributes to identify the full infrastructure of the scheme. Visa then shut down nearly 12,000 of these fraudulent merchants. This effort prevented losses of over
“Fraud usually has no face, but a scam is personal,” said Michael Jabbara, SVP and Global Head of PERC at Visa. “These scams directly impact the lives of victims, sometimes with devastating effects. Visa also collaborates with intelligence partners, law enforcement, and industry working groups to ensure that not only do we shut these scammers down, but the other members of the ecosystem are also equipped to spot red flags on their own.”
For more information on how Visa works to protect the ecosystem against fraud of all sizes, visit Visa.com/security.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250311307668/en/
Meg Omecene
momecene@visa.com
Source: Visa Inc.
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