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Overview of Urgent.ly
Urgent.ly (Nasdaq: ULY) is a digitally native platform that redefines the roadside and mobility assistance landscape through innovative technology. Combining location-based services, real-time data, and advanced AI with machine-to-machine communication, the company delivers connected mobility assistance solutions that overcome the traditional inefficiencies of roadside help. Urgent.ly addresses the needs of vehicle owners, fleets, and transportation service providers by ensuring prompt, transparent, and reliable assistance during breakdowns and other mobility incidents.
Technological Innovation and Platform Capabilities
At its core, Urgent.ly harnesses a software platform designed for seamless connectivity between users and service professionals. The platform integrates comprehensive dispatching APIs, dealer and client portals, and customer-facing interfaces that facilitate real-time communication and efficient resource allocation. The use of AI and predictive analytics helps optimize service routes, job distribution, and dynamic pricing mechanisms, reducing wait times and enhancing overall customer satisfaction. These capabilities not only fortify the platform’s operational strength but also position the company as a significant tech innovator in the neighborhood of digital roadside assistance.
Industry Context and Market Position
The mobility assistance sector has long been hindered by outdated processes and a lack of transparency. Urgent.ly stands out by offering a digitized solution that streamlines the entire roadside assistance experience, catering to automotive, insurance, telematics, and transportation sectors. By addressing key pain points—such as long waiting periods, opaque service tracking, and inefficient dispatching—the company provides an essential service that complements the evolving landscape of connected mobility. Its recurring partnerships with major automotive OEMs and vehicle rental companies further underscore its established market presence and strong competitive positioning.
Customer Partnerships and Operational Excellence
Urgent.ly’s business model is built on long-term customer relationships and strategic contract renewals with top-tier partners. These relationships are characterized by the company’s commitment to delivering high-quality, dependable services that prioritize safety and operational efficiency. Through its integrated solutions, the platform supports warranty-based roadside assistance programs, post-warranty membership plans, and on-demand maintenance needs across various geographies and market segments. The company’s adept management of customer partnerships not only ensures client retention but also speaks to its ability to innovate within a competitive environment where reliability and transparency are paramount.
Operational Model and Service Delivery
The operating model of Urgent.ly is centered around matching supply with demand in a highly efficient manner. The system dynamically aligns service provider availability with customer requirements using data-driven algorithms that factor in real-time location, service capacity, and urgency metrics. This real-time capability is critical in minimizing response delays and ensuring that vehicles receive prompt assistance. Furthermore, the platform’s emphasis on transparency and clear communication enhances user experiences and builds trust among end users, making it a preferred choice for managing mobility assistance needs on a large scale.
Integration of Advanced Technologies
In a rapidly evolving industry, Urgent.ly effectively leverages technological advancements to stay ahead. Its integration of telematics data and AI-driven insights not only ensures precision in dispatching services but also contributes to enhanced safety protocols. The platform’s ability to integrate with various external systems, such as customer relationship management (CRM) software and dealer management systems, underlines its flexibility and robustness. This technical depth is a key differentiator, positioning Urgent.ly as an authoritatively knowledgeable entity within the digital mobility assistance segment.
Competitive Landscape and Value Proposition
Within a competitive ecosystem that includes traditional roadside assistance providers and emerging tech-driven platforms, Urgent.ly distinguishes itself through a commitment to transparency, efficiency, and customer-centric innovation. Unlike many legacy models plagued by operational delays and limited service visibility, Urgent.ly creates a digital bridge that ensures every step—from the initiation of a help request to the completion of a service task—is tracked, streamlined, and optimized. This approach not only drives high customer satisfaction and loyalty but also lays a strong foundation for sustained operational excellence and industry relevance.
Conclusion
Urgent.ly’s comprehensive suite of digital solutions, underscored by cutting-edge technology integration and strategic customer partnerships, marks it as a pivotal player in the connected mobility and roadside assistance spheres. By continuously enhancing its platform to adapt to the complex needs of modern transportation, the company empowers brands across automotive, insurance, and telematics industries to deliver a superior user experience. As a result, Urgent.ly remains a critical node in the digital transformation of mobility services, offering reliable, transparent, and exceptional connected assistance experiences on a global scale.
Urgently Inc. (Nasdaq: ULY), a leading U.S. digital roadside and mobility assistance technology provider, has received a notification from Nasdaq regarding non-compliance with continued listing standards. The company's net income from continuing operations has fallen below the minimum requirement for the Nasdaq Capital Market.
The company fails to meet alternative requirements including market value of listed securities and stockholders' equity. Urgently has until May 5, 2025 (45 calendar days) to submit a compliance plan to Nasdaq. If accepted, Nasdaq may grant up to 180 calendar days extension from the notice date.
While Urgently intends to submit the compliance plan within the required timeframe, there is no guarantee of Nasdaq's acceptance or the company's ability to regain and maintain compliance with listing standards.
Urgently (Nasdaq: ULY) has secured a multi-year contract with an unnamed on-demand towing and roadside assistance provider covering the U.S. and Canada. The partnership, launching in March 2025, will see Urgently providing light duty towing, technology, and related services through its connected assistance platform.
The collaboration leverages Urgently's comprehensive technology stack and trusted service provider network to deliver streamlined operations and enhanced roadside assistance experiences. The partnership is expected to increase Urgently's volume and revenue while enabling the partner to improve their customer service delivery.
CEO Matt Booth emphasized the alignment between both organizations in their commitment to superior customer service and innovative technology use in on-demand roadside assistance.
Urgent.ly Inc. (Nasdaq: ULY) has announced a 1-for-12 reverse stock split effective March 17, 2025, to regain compliance with Nasdaq's minimum $1.00 bid price requirement. The company's stock will begin trading on a split-adjusted basis on March 18, 2025, under the same ticker 'ULY'.
The reverse split was approved by stockholders on March 12, 2025. Key changes include:
- Total authorized shares reduced from 1 billion to 500 million
- Preferred stock remains at 100 million shares
- Common stock par value unchanged at $0.001 per share
- Fractional shares will be paid in cash based on pre-split closing price
Proportional adjustments will be made to outstanding warrants, stock options, restricted stock units, and equity incentive plans. Equiniti Trust Company will serve as the exchange agent, with registered stockholders not required to take action for book-entry shares.
Urgently (Nasdaq: ULY) reported its Q4 and full-year 2024 financial results, showing mixed performance with revenue declines but improved operational efficiency. Full-year 2024 revenue decreased 23% to $142.9 million, while gross margin improved by 160 basis points to 22%. The company reduced its GAAP operating loss by 41% to $27.2 million.
Key Q4 2024 metrics include revenue of $32.0 million (down 29% YoY), gross profit of $7.1 million, and a consumer satisfaction score of 4.5/5 stars. The company completed approximately 201,000 dispatches in Q4 and 857,000 for the full year.
Notable developments include securing a new $20 million credit facility with MidCap Financial in February 2025, used to repay existing debt. The company also announced plans for a reverse stock split (ratios between 1-for-4 to 1-for-12) to regain Nasdaq compliance, scheduled for March 17, 2025.
Urgently (Nasdaq: ULY), a leading U.S.-based digital roadside and mobility assistance technology provider, has scheduled its Q4 and full-year 2024 earnings conference call for March 12, 2025, at 5:00 p.m. Eastern Time. The company will release its financial results via press release before the call.
Investors can participate through two channels: via webcast through Urgently's Investor Relations website at investors.geturgently.com, or by telephone at 1-844-481-2521 (USA) or 1-412-317-0549 (International). A replay will be available through the company's IR website.
Urgently (Nasdaq: ULY) has secured significant capital structure improvements and new financing to support its business growth. The company has entered into a new credit agreement for up to $20 million with MidCap Financial, which will be used to repay existing first lien lenders and advance its digital roadside assistance services.
Additionally, funds managed by Highbridge Capital Management, Onex Credit, and Whitebox Advisors have agreed to forego certain fees under second lien agreements in exchange for 1,358,073 shares of Urgently's common stock. The second lien term loans have been extended until July 31, 2026. Chardan acted as exclusive financial advisor for the transaction.
Urgently (Nasdaq: ULY), a leading U.S. digital roadside and mobility assistance technology provider, has secured short-term extensions for its term loans. The company has negotiated with its first lien lenders to extend the maturity date until February 28, 2025, while the second lien term loans have been extended until March 31, 2025.
According to CFO Tim Huffmyer, the company is actively working with lenders to refinance existing debt facilities and improve its capital structure. These extensions are part of Urgently's ongoing efforts to enhance its financial position.
Urgently (Nasdaq: ULY), a leading U.S. digital roadside and mobility assistance technology provider, has secured short-term extensions for its term loan agreements. The company has negotiated with its first lien lenders to extend the maturity date to February 15, 2025, while the second lien term loans have been extended to March 17, 2025.
According to CFO Tim Huffmyer, these extensions align with the company's objectives of debt reduction and capital structure improvement, as Urgently continues discussions with lenders to refinance existing debt facilities.
Urgently (Nasdaq: ULY) has appointed Alex Zyngier to its Board of Directors, effective January 23, 2025. Zyngier, the Founder and Managing Director of Batuta Capital Advisors, brings over 30 years of investment, strategy, governance, and operating experience to the company.
Currently serving as Chairman of the Board for COFINA and EVO Transportation, Zyngier also holds director positions at various companies including Atari SA, Nu Ride, SlamCorp, and Unifin Financiera. His experience spans roles at prominent firms including Alden Global/Smith Management, Goldman Sachs, Deutsche Bank, McKinsey & Co., and Procter & Gamble.
The appointment comes as Urgently continues to show progress in margin expansion through financial and operational improvements, along with significant contract renewals, expansions, and new customer wins in the digital roadside assistance sector.
Urgently (Nasdaq: ULY), a digital roadside and mobility assistance technology provider, has secured short-term extensions for its term loan agreements. The company reached an agreement with first lien lenders for a $3 million partial prepayment and extended the maturity date to February 1, 2025. The second lien term loans have been extended to March 3, 2025. CFO Tim Huffmyer stated that these extensions align with the company's debt reduction and capital structure improvement goals, while discussions continue for longer-term extensions and potential refinancing options.
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