Urgently Secures Multi-Year Contract with On-Demand Towing and Roadside Assistance Company

Rhea-AI Summary

Urgently (Nasdaq: ULY) has secured a multi-year contract with an unnamed on-demand towing and roadside assistance provider covering the U.S. and Canada. The partnership, launching in March 2025, will see Urgently providing light duty towing, technology, and related services through its connected assistance platform.

The collaboration leverages Urgently's comprehensive technology stack and trusted service provider network to deliver streamlined operations and enhanced roadside assistance experiences. The partnership is expected to increase Urgently's volume and revenue while enabling the partner to improve their customer service delivery.

CEO Matt Booth emphasized the alignment between both organizations in their commitment to superior customer service and innovative technology use in on-demand roadside assistance.

Positive

• Multi-year contract secured, indicating stable long-term revenue stream
• Geographic expansion across U.S. and Canada
• Expected increase in service volume and revenue
• Technology platform integration with new partner

Negative

• None.

Insights

Business Strategy Analyst

Urgently's new multi-year contract represents a significant business expansion that substantially strengthens the company's market positioning in the digital roadside assistance sector. The deal carries strategic importance for three key reasons:

First, this partnership expands Urgently's geographic footprint across both the U.S. and Canada, creating immediate scale advantages in the North American market. This continental reach enhances the company's network effects - as service coverage expands, the platform becomes more valuable to both customers and service providers.

Second, the partnership structure leverages Urgently's core technological assets without requiring significant new capital investment. By deploying their existing connected assistance platform and service provider network to power another company's customer-facing services, Urgently creates an efficient revenue multiplication model.

Third, this deal demonstrates Urgently's successful execution of its platform strategy. Rather than competing directly with all roadside assistance providers, they're positioning as the essential technology backbone - similar to how AWS powers numerous competing services. This approach typically generates higher margins and creates more defensible competitive advantages.

While the announcement lacks specific revenue projections, the multi-year structure provides predictable, recurring revenue that should improve Urgently's financial stability. For a company with a relatively modest $3.6 million market cap, securing enterprise-level partnerships is important for scaling efficiently in a fragmented industry.

Technology Analyst

This partnership highlights the competitive advantage of Urgently's technology stack in the roadside assistance market. The fact that another established provider has chosen Urgently's platform over building their own demonstrates the technical value proposition.

What makes this particularly noteworthy is that Urgently's technology appears to be functioning as a complete white-label solution - powering everything from dispatch operations to service provider management for their new partner. This validates the platform's scalability and robustness.

The integration will likely accelerate Urgently's product development through expanded real-world usage data. More service calls across diverse geographies will refine their algorithms for dispatch efficiency, ETAs, and service provider matching - creating a virtuous cycle of improvement.

While the announcement doesn't detail specific technical capabilities, Urgently's platform likely includes sophisticated components like:

• Real-time location tracking and geofencing
• Dynamic service provider matching algorithms
• Predictive analytics for demand forecasting
• API integrations with third-party systems

This partnership model also allows Urgently to efficiently expand their service provider network footprint without directly managing the customer acquisition costs - essentially gaining market share through their partner's existing customer relationships. This technology-driven approach enables Urgently to focus resources on platform development rather than marketing, creating stronger technological differentiation over time.

Partnership expands Urgently’s reach across North America and enhances the roadside experience through Urgently’s service provider network and innovative technology

VIENNA, Va., March 18, 2025 (GLOBE NEWSWIRE) -- Urgent.ly, Inc. (Nasdaq: ULY) (“Urgently”), a U.S.-based leading provider of digital roadside and mobility assistance technology and services, today announced a new multi-year customer partner contract with an innovative provider of on-demand towing and roadside assistance. When the partnership officially launches this month, Urgently will begin providing light duty towing, technology and related services to on-demand roadside customers of the new customer partner across the U.S. and Canada.

Under the customer parter contract, Urgently’s connected assistance platform will power the customer partner’s services, enhancing their roadside assistance offerings with streamlined operations and exceptional assistance experiences. As a tech-forward company, Urgently will deliver its comprehensive technology stack and capabilities, to meet demand for safe, quick and reliable assistance on the road.

This collaboration is expected to grow Urgently’s volume and related revenue, and enable the new customer partner to elevate its customer experience with access to Urgently’s network of trusted service providers. By expanding its footprint in North America, Urgently continues to solidify its position as an industry leader committed to delivering exceptional roadside experiences powered by technology.

“We are thrilled to launch this new partnership with an organization that shares Urgently’s deep commitment to providing the highest quality customer service,” said Matt Booth, Chief Executive Officer of Urgently. “Through this partnership, we will combine our shared strengths in the use of innovative technology and on-demand roadside assistance. We believe this collaboration will create tremendous value for customers, and allow us to continue expanding our presence across North America.”

For more information about Urgently’s roadside and mobility assistance solutions visit https://www.geturgently.com/industry-solutions.

About Urgently

Urgently is focused on helping everyone move safely, without disruption, by safeguarding drivers, promptly assisting their journey, and employing technology to proactively avert possible issues. The company’s digitally native software platform combines location-based services, real-time data, AI and machine-to-machine communication to power roadside assistance solutions for leading brands across automotive, insurance, telematics and other transportation-focused verticals. Urgently fulfills the demand for connected roadside assistance services, enabling its partners to deliver exceptional user experiences that drive high customer satisfaction and loyalty, by delivering innovative, transparent and exceptional connected mobility assistance experiences on a global scale. For more information, visit www.geturgently.com.

Forward-Looking Statements
This press release contains or may contain “forward-looking statements” within the meaning of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or Urgently’s future financial or operating performance. Such statements are based upon current plans, estimates and expectations of management of Urgently in light of historical results and trends, current conditions and potential future developments, and are subject to various risks and uncertainties that could cause actual results to differ materially from such statements. The inclusion of forward-looking statements should not be regarded as a representation that such plans, estimates and expectations will be achieved. Forward-looking terms such as “may,” “will,” “could,” “should,” “would,” “plan,” “potential,” “intend,” “anticipate,” “project,” “predict,” “target,” “believe,” “continue,” “estimate” or “expect” or the negative of these words or other words, terms and phrases of similar nature are often intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. All statements, other than historical facts, including, without limitation, statements regarding Urgently’s new customer partner contract and the expected growth in Urgently’s volume and related revenue, are based on the current assumptions of Urgently’s management and are neither promises nor guarantees, but involve a significant number of factors that may cause our actual performance or achievements to be materially different from any future performance or achievements stated or implied by the forward-looking statements. For factors that could cause actual results to differ materially from the forward-looking statements in this press release, please see the risks and uncertainties detailed in our filings with the Securities and Exchange Commission (“SEC”), including in our annual report on Form 10-K for the year ended December 31, 2024, which was filed with the SEC on March 14, 2025, our quarterly reports on Form 10-Q and other filings and reports that we may file from time to time with the SEC. All forward-looking statements reflect Urgently’s beliefs and assumptions only as of the date of this press release. Urgently undertakes no obligation to update forward-looking statements to reflect future events or circumstances.

Contacts:
For Press: media@geturgently.com
For Investors: investorrelations@geturgently.com

FAQ

What services will Urgently (ULY) provide under the new multi-year contract?

Urgently will provide light duty towing, technology, and related services through its connected assistance platform across the U.S. and Canada.

When will Urgently's (ULY) new roadside assistance partnership launch?

The partnership is set to officially launch in March 2025.

How will this partnership impact Urgently's (ULY) business performance?

The collaboration is expected to increase Urgently's service volume and related revenue while expanding its footprint across North America.

What geographical areas does Urgently's (ULY) new partnership cover?

The partnership covers both the United States and Canada, expanding Urgently's reach across North America.