Roman Reigns Named WWE® 2K25 Cover Star as Franchise Evolves with Bloodline Showcase, Enhanced Gameplay Features, New Match Types, and New “The Island” Experience
Take-Two Interactive (TTWO) has announced WWE® 2K25, the latest installment of its WWE video game franchise, launching in March 2025 for multiple platforms. The game introduces significant new features including The Bloodline Edition, celebrating Roman Reigns and the Anoa'i wrestling family, and The Deadman Edition honoring The Undertaker's 35th anniversary.
The game will feature the largest-ever roster of over 300 playable characters and introduces new gameplay elements including intergender matches, Chain Wrestling, and a new experience called 'The Island' for PS5 and Xbox Series X|S. Three editions will be available: Standard Edition ($69.99), Deadman Edition ($99.99), and The Bloodline Edition ($129.99), with the latter two launching seven days earlier on March 7, 2025.
Take-Two Interactive (TTWO) ha annunciato WWE® 2K25, il nuovo capitolo della sua serie di videogiochi WWE, in uscita a marzo 2025 per più piattaforme. Il gioco introduce importanti novità, tra cui The Bloodline Edition, che celebra Roman Reigns e la famiglia di wrestler Anoa'i, e The Deadman Edition, che onora il 35° anniversario di The Undertaker.
Il gioco presenterà il roster più ampio di sempre, con oltre 300 personaggi giocabili e introdurrà nuovi elementi di gameplay, tra cui match intergender, Chain Wrestling e una nuova esperienza chiamata 'The Island' per PS5 e Xbox Series X|S. Saranno disponibili tre edizioni: Standard Edition (69,99 $), Deadman Edition (99,99 $) e The Bloodline Edition (129,99 $), con quest'ultime due in uscita sette giorni prima, il 7 marzo 2025.
Take-Two Interactive (TTWO) ha anunciado WWE® 2K25, la última entrega de su franquicia de videojuegos WWE, que se lanzará en marzo de 2025 para múltiples plataformas. El juego introduce características nuevas importantes, incluyendo The Bloodline Edition, que celebra a Roman Reigns y a la familia de lucha Anoa'i, y The Deadman Edition, en honor al 35 aniversario de The Undertaker.
El juego presentará el roster más grande de la historia, con más de 300 personajes jugables e introduce nuevos elementos de juego, incluyendo combates intergénero, Chain Wrestling y una nueva experiencia llamada 'The Island' para PS5 y Xbox Series X|S. Habrá tres ediciones disponibles: Standard Edition (69,99 $), Deadman Edition (99,99 $) y The Bloodline Edition (129,99 $), estando las dos últimas disponibles siete días antes, el 7 de marzo de 2025.
테이크-투 인터랙티브 (TTWO)가 WWE® 2K25를 발표했습니다. 이는 WWE 비디오 게임 시리즈의 최신작으로, 2025년 3월 여러 플랫폼에서 출시됩니다. 이 게임은 로만 레인즈와 아노아이 레슬링 가족을 기념하는 The Bloodline Edition과 언더테이커의 35주년을 기념하는 The Deadman Edition을 포함한 중요한 새로운 기능들을 도입합니다.
이 게임은 300명이 넘는 플레이어블 캐릭터로 구성된 최대의 로스터를 자랑하며, 성별에 관계없이 경기가 가능한 인터젠더 매치, 체인 레슬링, PS5 및 Xbox Series X|S용의 'The Island'라는 새로운 경험을 포함한 게임 플레이 요소들을 도입합니다. 세 가지 에디션이 제공됩니다: 스탠다드 에디션(69.99 $), 데드맨 에디션(99.99 $), 그리고 블러드라인 에디션(129.99 $)이며, 후자의 두 가지는 2025년 3월 7일에 일주일 일찍 출시됩니다.
Take-Two Interactive (TTWO) a annoncé WWE® 2K25, le dernier opus de sa franchise de jeux vidéo WWE, qui sortira en mars 2025 sur plusieurs plateformes. Le jeu introduit des fonctionnalités nouvelles importantes, notamment The Bloodline Edition, célébrant Roman Reigns et la famille de lutte Anoa'i, et The Deadman Edition, rendant hommage au 35ème anniversaire de The Undertaker.
Le jeu comportera le plus grand roster jamais vu, avec plus de 300 personnages jouables et introduira de nouveaux éléments de gameplay, notamment des matchs intergenres, Chain Wrestling, et une nouvelle expérience appelée 'The Island' pour PS5 et Xbox Series X|S. Trois éditions seront disponibles : Standard Edition (69,99 $), Deadman Edition (99,99 $) et The Bloodline Edition (129,99 $), avec ces deux dernières disponibles sept jours plus tôt, le 7 mars 2025.
Take-Two Interactive (TTWO) hat WWE® 2K25 angekündigt, die neueste Ausgabe der WWE-Videospielreihe, die im März 2025 für mehrere Plattformen erscheinen wird. Das Spiel führt bedeutende neue Funktionen ein, darunter The Bloodline Edition, die Roman Reigns und die Anoa'i-Wrestlingfamilie feiert, sowie The Deadman Edition, die das 35. Jubiläum von The Undertaker würdigt.
Das Spiel wird den größten jemals verfügbaren Roster mit über 300 spielbaren Charakteren bieten und neue Spielelemente wie Intergender-Matches, Chain Wrestling und eine neue Erfahrung namens 'The Island' für PS5 und Xbox Series X|S einführen. Es wird drei Editionen geben: Standard Edition (69,99 $), Deadman Edition (99,99 $) und The Bloodline Edition (129,99 $), wobei die letzten beiden sieben Tage früher, am 7. März 2025, veröffentlicht werden.
- Launch of new major game title in WWE franchise for multiple platforms
- Premium editions (Deadman and Bloodline) priced at $99.99 and $129.99, higher than Standard Edition at $69.99
- Largest-ever roster with over 300 playable characters, potentially driving user engagement
- Early access strategy for premium editions could boost higher-margin sales
- None.
Insights
The WWE 2K25 announcement signals a strategic evolution in Take-Two's sports entertainment portfolio, featuring three key revenue-driving innovations:
- Premium Tier Strategy: The three-tier pricing model (
$69.99 to$129.99 ) with early access benefits represents a sophisticated approach to market segmentation. The Bloodline Edition's exclusive content and seven-day early access could drive significant high-margin sales, potentially improving the game's overall revenue per user compared to previous iterations. - Technical Innovation: The introduction of The Island, exclusive to next-gen consoles, demonstrates Take-Two's strategic push toward social gaming experiences. This platform-within-a-platform approach mirrors successful models from other major publishers, potentially creating new monetization channels through cosmetic items and digital engagement.
- Long-tail Revenue Potential: The enhanced MyFACTION mode with regular content updates and the Season Pass structure suggests a robust post-launch monetization strategy. This positions WWE 2K25 as a potential year-round revenue generator rather than just a one-time purchase.
The March 2025 release timing is particularly strategic, falling within Take-Two's Q4 FY2025, which could help the company meet its fiscal year targets. The expanded roster of over 300 playable characters and new features like intergender matches significantly increase the game's market appeal, potentially attracting both core wrestling fans and casual gamers.
The cross-generational approach, offering the game across multiple platforms while reserving premium features for next-gen consoles, enables Take-Two to maximize market penetration while encouraging hardware upgrades. This could lead to stronger digital sales margins on newer platforms.
Highlights include The Bloodline Edition, Deadman Edition, biggest roster ever, intergender matches, and more
Today, 2K announced WWE® 2K25, the newest installment of the flagship WWE video game franchise developed by Visual Concepts, will be coming in March for PlayStation®5 (PS5®), PlayStation®4 (PS4®), Xbox Series X|S, Xbox One, and PC via Steam. Among the most decorated WWE Superstars of all-time, “The Original Tribal Chief,” Roman Reigns strikes a heroic pose on the Standard Edition cover as his “Wiseman,” Paul Heyman looks on. Celebrating the 35th anniversary of one of the most feared and iconic Superstars in WWE history, The Undertaker, cuts an imposing profile on the Deadman Edition cover, while The Bloodline Edition cover features members of both Roman Reigns’ and Solo Sikoa’s Bloodline factions, including Jey Uso, Jimmy Uso, Paul Heyman, Sami Zayn, Jacob Fatu, Tama Tonga, and Tonga Loa, interwoven into the roots and branches of the iconic Bloodline family tree. (Photo: Business Wire)
New updates and gameplay advancements include 2K Showcase: The Bloodline’s Dynasty, the first retelling of the Bloodline saga and an interactive celebration of the legacy of the extended Anoa’i wrestling family, new match types and stipulations, such as the Underground Match, Bloodline Rules Match and Intergender matchups, the return of Chain Wrestling, a new MyRISE experience, and much more. The largest-ever WWE 2K roster of more than 300 Superstars, Legends and Hall of Famers includes John Cena, Rhea Ripley, The Rock, “Rowdy” Roddy Piper, CM Punk, “Stone Cold” Steve Austin, Jade Cargill, Diamond Dallas Page, Booker T, Ultimate Warrior, Trish Stratus, and many more. Third-person camera support in online matches and the ability for each player to control their own camera have been added, as well as new brawl environments such as the WWE Archives and NXT Parking Lot. WWE 2K25 Deadman Edition and The Bloodline Edition are scheduled for worldwide release on Friday, March 7, 2025, seven days prior to the Standard Edition, which will be available Friday, March 14, 2025.
“I am personally and professionally excited that the Original and Only Tribal Chief and the extended Anoa’i family are the focus of WWE 2K25,” said Roman Reigns. “We’ve been building toward this moment for generations and I challenge players everywhere to show me and my Wiseman, Paul Heyman, what they’ve got, and prove they’re worthy of the attention of their Tribal Chief.”
WWE 2K25 also features an ambitious addition to the franchise for players on PS5® and Xbox Series X|S - The Island - an interactive, online WWE-themed world that provides an immersive experience allowing players the option of focusing on a single-player experience, with the ultimate goal of earning a position in The Bloodline, or interacting and competing with other players they encounter.
“WWE 2K25 expands on our winning formula in nearly every aspect of the player experience,” said Greg Thomas, President at Visual Concepts. “Our new approach to 2K Showcase and MyRISE storylines really tap into the creativity of the development team, and we’re excited to see our community enjoy these updated features.”
WWE 2K25 features several updates and improvements to existing features throughout the game:
- 2K Showcase: The Bloodline’s Dynasty: The all-new 2K Showcase, hosted by “The Wiseman” Paul Heyman, celebrates one of the most iconic wrestling family dynasties - The Bloodline and the extended Anoa’i family. Featuring Roman Reigns, The Rock, Yokozuna, Jacob Fatu, and more, players can relive historic showdowns or flip the script and change the outcome of select match-ups. Dream matches between members of The Bloodline and WWE Superstars and Legends offer a “what if?” fantasy element to settle fan debates and start fresh feuds, in addition to some surprises in store;
- The Island: An interactive world made up of a series of areas built around different WWE themes, The Island offers players the opportunity to explore and challenge other players, while vying to earn a WWE contract by impressing “The Original Tribal Chief” Roman Reigns. By completing quests, taking on challenges, competing in live events, earning unlockables, and upgrading and customizing MySUPERSTARS through multiple storyline chapters, The Island allows players to step outside the ropes and “Rule Beyond the Ring.” Available only on PS5® and Xbox Series X|S;
- A Roster for the Ages: WWE 2K25 brings an unparalleled lineup of current Superstars from RAW, SmackDown, and NXT, plus Legends and WWE Hall of Famers. The stacked roster of over 300 playable characters, spanning multiple generations, features Cody Rhodes, Liv Morgan, Rey Mysterio, Bret “Hitman” Hart, Jacob Fatu, Rob Van Dam, Lita, LA Knight, Chyna, Batista, Nia Jax, Becky Lynch, and more;
- New Match Types and Improvements on Gameplay: Intergender wrestling makes its long-awaited debut in the WWE 2K franchise! WWE or player-created Superstars from the men’s and women’s divisions can now compete against each other to set up limitless matchups across all game modes. Additional features include the return of Chain Wrestling, Bloodline Rules Match, Underground Match, and new barricade diving! More details on each new match type will be shared soon;
- MyGM Online Multiplayer: Intrepid GMs can take their show on the road and challenge general managers worldwide in the enhanced MyGM for WWE 2K25, now with online multiplayer for up to four players. Players draft WWE Superstars and Legends to their weekly show’s roster and lead their brand through multiple-week seasons with a bigger selection of General Managers, cross-brand Premium Live Events, and more;
- MyFACTION: The collectible, card-battle mode is back with updated features, new content, and more ways to play. Faction Wars now features new node types, and 50 new stages. World Tour replaces Proving Grounds, enabling players to travel to different locations in a non-linear approach, while additional match-type support for live events and online matches, and new community events offer enhanced replayability. New themed card packs and goals will continue to roll out regularly throughout the year with seasonal content refreshes*;
- MyRISE: Players guide their MySUPERSTAR from the women’s or men’s division in a singular, multi-gender MyRISE storyline where Bayley, Kevin Owens, and other Superstars infiltrate NXT in an attempt to take control of the entire WWE. Featuring new personality choices that lead to specific storylines, as well as brawl environments, unlockable arenas, characters, useable objects, and more, plus new ally storylines involving Jey Uso, Bianca Belair, Seth Rollins, and other WWE Superstars;
- Universe: WWE 2K’s sandbox mode receives new upgrades to give players greater control over their Universe experience, including the long-awaited return of Promos! The new system includes multiple promo types and outcomes with new cutscenes and branching choices;
- Creation Suite: The hallmark of the WWE 2K franchise, the best-in-class, most detailed and robust creation suite remains one of the driving forces behind players’ self-expression as they design their own custom Superstars, GMs, referees, arenas, entrances, move sets, championships, crowd signs, and more.
WWE 2K25 Editions
WWE 2K25 features three editions of the game: Standard Edition, Deadman Edition, and The Bloodline Edition:
-
The Standard Edition will offer Dual-Gen entitlement, available for
$69.99 - Pre-Order Bonus Offers**: Players who pre-order the WWE 2K25 Standard Edition will receive the Wyatt Sicks Pack, a bonus pack of content including five playable Superstars - Uncle Howdy, Dexter Lumis, Nikki Cross, Joe Gacy, and Erick Rowan - plus for PS5 and Xbox Series X|S only, Uncle Howdy and Nikki Cross mask cosmetic items for The Island. Players who pre-order the Standard Edition (digital) will also receive the WWE 2K24 Cross-Gen base game (digital);***
-
The Deadman Edition will be available for
$99.99 -
The Bloodline Edition will be available for
$129.99
For more information on WWE 2K25, visit the game’s official website, become a fan on Facebook, follow the game on TikTok, X, Instagram, and subscribe on Twitch and YouTube. Official campaign hashtags are #WWE2K25 and #RuleBeyondTheRing.
Visual Concepts is a 2K studio. 2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
*WWE 2K25 and internet access required to play MyFACTION content. Online Account (13+) required to access online features. See www.take2games.com/legal and www.take2games.com/privacy for additional details.
**Pre-order bonus offer available through March 13, 2025. The Wyatt Sicks Pack is included with Deadman and The Bloodline editions. For digital pre-orders, items will be automatically entitled in-game. For physical pre-orders, items will be redeemed in game via code provided in-box. Terms apply.
***Pre-order offer available through March 13, 2025. Digital copy of WWE 2K24 Standard Edition will be automatically entitled to the platform account used to pre-order WWE 2K25 and available to download within 24 hours following pre-order. Offer is non-transferable and not available to platform accounts that already own WWE 2K24 on the same platform. Canceled pre-orders will result in removal of digital copy of WWE 2K24 from platform account. Terms apply.
****Exact release date of the Mattel Elite “Greatest Hits” Undertaker to be announced post-launch and subject to change.
*****Exact release date of the WrestleMania 41 Pack content to be announced post-launch and subject to change. For digital orders, post-launch WrestleMania 41 Pack content and DLC will be automatically delivered on release for PC users, available for download in the PlayStation store/Library tile for PS4 and PS5 users, and available for download in Microsoft Store for Xbox users. DLC will also be available for purchase separately.
About 2K
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios, and Visual Concepts. 2K’s portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, TopSpin® as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
About Take-Two Interactive Software
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Cautionary Note Regarding Forward-Looking Statements
The statements contained herein, which are not historical facts, including statements relating to Take-Two Interactive Software, Inc.'s (“Take-Two,” the “Company,” “we,” “us,” or similar pronouns) outlook, are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “should,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for our future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including risks relating to our combination with Zynga Inc.; the risks of conducting business internationally, including as a result of unforeseen geopolitical events; the impact of changes in interest rates by the Federal Reserve and other central banks, including on our short-term investment portfolio; the impact of inflation; volatility in foreign currency exchange rates; our dependence on key management and product development personnel; our dependence on our NBA 2K and Grand Theft Auto products and our ability to develop other hit titles; our ability to leverage opportunities on PlayStation®5 and Xbox Series X|S; factors affecting our mobile business, such as player acquisition costs; the timely release and significant market acceptance of our games; and the ability to maintain acceptable pricing levels on our games.
Other important factors and information are contained in the Company's most recent Annual Report on Form 10-K, including the risks summarized in the section entitled “Risk Factors,” the Company’s most recent Quarterly Report on Form 10-Q, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250128924587/en/
Al Stavola
2K
(415) 483-8453
al.stavola@2k.com
Nathan Rillo
FINN Partners for 2K
(310) 552-4145
nathan.rillo@finnpartners.com
Alan Lewis (Corporate Press)
Take-Two Interactive Software, Inc.
(646) 536-2983
alan.lewis@take2games.com
Greg Domino
WWE
(973) 620-1025
greg.domino@wwe.com
Source: Take-Two Interactive
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