“Rule Beyond the Ring” in WWE® 2K25; The Bloodline Edition and Deadman Edition Available Now Worldwide

Rhea-AI Summary

Take-Two Interactive (TTWO) has launched WWE® 2K25, the latest entry in their WWE video game franchise, with The Bloodline Edition and Deadman Edition now available across multiple platforms including PS5, PS4, Xbox Series X|S, Xbox One, and PC.

The game introduces several new features including:

• Intergender wrestling matches
• 'The Island' experience (PS5/Xbox Series X|S exclusive)
• Enhanced MyGM mode with online multiplayer
• Largest roster ever with over 300 playable characters
• New match types including Bloodline Rules

Three editions are available: Standard Edition ($69.99), Deadman Edition ($99.99), and The Bloodline Edition ($129.99). The Standard Edition launches March 14, 2025, while the other editions are available now. The game will receive five post-launch DLC character packs through the Season Pass.

Positive

• Multiple revenue streams through three different game editions ($69.99-$129.99)
• Additional revenue potential from five post-launch DLC packs
• Cross-platform availability maximizing market reach
• Expanded gameplay features potentially driving sales

Negative

• Premium content locked behind higher-priced editions may limit accessibility
• Some features exclusive to next-gen consoles could restrict market penetration

Insights

Financial Analyst

Take-Two's release of WWE 2K25 represents a significant product launch in the company's portfolio with multiple revenue streams. The tiered pricing strategy ($69.99 Standard Edition, $99.99 Deadman Edition, $129.99 Bloodline Edition) creates effective price segmentation that should maximize revenue potential across different customer segments. This approach typically drives higher average revenue per user compared to single-price releases.

The game's planned post-launch DLC content establishes a framework for extended monetization beyond initial purchases, aligning with industry best practices for extending product lifecycles. Multi-platform availability across both current and previous generation consoles (PS5, PS4, Xbox Series X|S, Xbox One) plus PC ensures maximum market reach.

Take-Two's strategic timing with a March release positions WWE 2K25 in the company's Q4 fiscal period, potentially contributing meaningful revenue to close out their fiscal year. The WWE gaming franchise represents a stable intellectual property within Take-Two's diversified portfolio beyond their flagship franchises like Grand Theft Auto and NBA 2K, providing revenue predictability from the loyal WWE fanbase.

While no sales projections were provided, the comprehensive feature set and multiple special editions suggest confidence in the product's market potential to drive both unit sales and higher-margin deluxe edition purchases.

Experience franchise advancements, enhanced gameplay, new match types including Intergender and Bloodline Rules, biggest roster ever, new “The Island” experience, and more

NEW YORK--(BUSINESS WIRE)-- Today, 2K announced The Bloodline Edition and the Deadman Edition of WWE® 2K25, the newest entry in the WWE video game franchise by Visual Concepts, are now available on PlayStation®5 (PS5®), PlayStation®4 (PS4®), Xbox Series X|S, Xbox One, and PC via Steam. The Bloodline Edition features Roman Reigns and the members of his dominant Bloodline faction on the cover, while the Deadman Edition features the iconic Undertaker. The Standard Edition, featuring cover star Roman Reigns and his “Wise Man” Paul Heyman, will be available on Friday, March 14, 2025.

Today, 2K announced The Bloodline Edition and the Deadman Edition of WWE® 2K25, the newest entry in the WWE video game franchise by Visual Concepts, are now available on PlayStation®5 (PS5®), PlayStation®4 (PS4®), Xbox Series X|S, Xbox One, and PC via Steam. The Bloodline Edition features Roman Reigns and the members of his dominant Bloodline faction on the cover, while the Deadman Edition features the iconic Undertaker. The Standard Edition, featuring cover star Roman Reigns and his “Wise Man” Paul Heyman, will be available on Friday, March 14, 2025. (Photo: Business Wire)

“Our team welcomes the challenge of bringing the WWE 2K franchise to new heights each and every year,” said Greg Thomas, President at Visual Concepts. “We are especially proud to offer our best gameplay and graphics to date in WWE 2K25, as well as all-new match type, mode, and storyline experiences that we’re confident players will love.”

WWE 2K25 boasts an array of new features, and improvements on existing fan-favorites, including:

• 2K Showcase: The Bloodline’s Dynasty: The all-new 2K Showcase, hosted by the “Wise Man” Paul Heyman, celebrates one of the most iconic wrestling family dynasties - The Bloodline, and the Anoa’i, Fatu and Maivia families. Players are invited to relive, change, and create the history of The Bloodline through iconic historical moments. Relive key victories including Yokozuna vs. Hulk Hogan at King of the Ring ‘93, and Rocky Maivia vs. Hunter Hearst Helmsley at RAW in ‘97. Change history and bring more glory to The Bloodline by avenging key losses such as Rikishi vs. “Stone Cold” Steve Austin at No Mercy 2000, and the fateful Roman Reigns vs. Seth Rollins title match at Royal Rumble 2022. Create history with fantasy match-ups, including the Wild Samoans vs the Dudley Boyz. Check out the trailer here;
• The Island: An interactive world made up of four districts built around different WWE themes, Available only on PS5® and Xbox Series X|S, The Island offers players the opportunity to explore and challenge other players while vying to earn a WWE contract by impressing “The Original Tribal Chief” Roman Reigns. By completing quests, taking on challenges, competing in live events, earning unlockables, and upgrading and customizing MySUPERSTARS through multiple storyline chapters, The Island allows players to step outside the ropes and “Rule Beyond the Ring.” Check out the trailer here;
• A Roster for the Ages: WWE 2K25 brings an unparalleled lineup of current Superstars from RAW, SmackDown, and NXT, plus Legends and WWE Hall of Famers. The stacked roster of over 300 playable characters features Cody Rhodes, Liv Morgan, Rey Mysterio, Bret “Hit Man” Hart, Jacob Fatu, Rob Van Dam, Naomi, Ethan Page, Lita, LA Knight, Chyna, Batista, Nia Jax, Becky Lynch, and more. Check out the full roster here;
• New Match Types and Improvements on Gameplay: Intergender wrestling has arrived in WWE 2K25! WWE Superstars from the men’s and women’s divisions can now compete against each other to set up countless new matchups across most game modes. Additional features include the return of Chain Wrestling, the new Bloodline Rules Match and Underground Match, and new barricade diving! Check out the Gameplay Trailer here;
• MyGM with Online Multiplayer: Intrepid GMs can take their show on the road and challenge general managers worldwide in the enhanced MyGM for WWE 2K25, now with online multiplayer for up to four players. Players draft WWE Superstars and Legends to their weekly show’s roster and lead their brand through multiple-week seasons with a bigger selection of General Managers, cross-brand Premium Live Events, and more;
• MyFACTION: The collectible card-battle mode is back with updated features, new content, and more ways to play. Faction Wars now features new node types and 50 new stages. World Tour replaces Proving Grounds, enabling players to travel to different locations and play in the order of their choosing, while additional match-type support for live events and online matches, and new community events offer enhanced replayability. New themed card packs and goals will continue to roll out regularly throughout the year with seasonal content refreshes*;
• MyRISE: Players guide their custom Superstar from the women’s or men’s division in a singular, multi-gender MyRISE storyline where Bayley, Kevin Owens, and other Superstars infiltrate NXT in an attempt to take control of the entire WWE. Featuring new personality choices that lead to specific storylines, as well as brawl environments, unlockable arenas, characters, useable objects, and more, plus new ally storylines involving Jey Uso, Bianca Belair, Seth Rollins, and other WWE Superstars. Check out the MyRISE Ringside Report here;
• Universe: WWE 2K’s sandbox mode receives new upgrades to give players greater control over their Universe experience, including the long-awaited return of Promos! The new system includes multiple promo types and outcomes with new cutscenes and branching choices;
• Creation Suite: The hallmark of the WWE 2K franchise, the best-in-class, most detailed and robust creation suite remains one of the driving forces behind players’ self-expression as they design their own Custom Superstars, GMs, referees, arenas, entrances, move sets, championships, crowd signs, and more;
• DLC Season Pass: Available individually and via Season Pass, five star-studded DLC character packs will roll out in the months ahead. Featuring a slew of surprise celebrity guests, fan-favorite WWE Superstars including Penta, The Motor City Machine Guns, Giulia, Stephanie Vaquer, and Jordynne Grace, plus WWE Legends, including Mark Henry, the New Age Outlaws, Jesse Ventura, New Jack, Junk Yard Dog and Tito Santana, the WWE 2K25 DLC roadmap offers something for everyone.

WWE 2K25 Editions

• WWE 2K25 Standard Edition:
  • Offers dual-gen entitlement, available for $69.99 on both Gen 9 consoles (PS5 and Xbox Series X|S) and Gen 8 consoles (PS4, Xbox One consoles) and PC;
  • Pre-Order Bonus Offers: Players who pre-order the WWE 2K25 Standard Edition will receive the Wyatt Sicks Pack**, a bonus pack of content including five playable Superstars - Uncle Howdy, Dexter Lumis, Nikki Cross, Joe Gacy, and Erick Rowan - plus for PS5 and Xbox Series X|S only, Uncle Howdy and Nikki Cross mask cosmetic items for The Island. Players who pre-order the digital version of Standard Edition will also receive the WWE 2K24 Standard Edition base game (digital);***
• WWE 2K25 Deadman Edition:
  • Available for $99.99 for PS4, PS5, Xbox Series X|S, Xbox One, and PC;
  • The Deadman Edition includes the Standard Edition and Wyatt Sicks Pack, plus the Deadman Edition Bonus Pack which includes Mattel Elite “Greatest Hits” Undertaker and Original Undertaker (‘90) Persona Cards and playable Superstars, a useable Urn object, Undertaker ‘95 Mask cosmetic item for The Island on PS5 and Xbox Series X|S only, and Brother Love Manager;****
  • Season Pass to all five post-launch DLC character packs and 15,000 VC;
• WWE 2K25 The Bloodline Edition:
  • Available for $129.99 for PS4, PS5, Xbox Series X|S, Xbox One, and PC;
  • In addition to the Standard Edition and all bonus content included in the Deadman Edition, The Bloodline Edition includes the Ringside Pass (Season Pass plus Superstar Mega-Boost), The Rock Nation of Domination Pack, which features a Rock Nation of Domination Persona card and playable Superstar, and will only be available as part of The Bloodline Edition;
  • The Bloodline Edition Bonus Pack, which features Mattel Elite Series 114 Jey Uso and Mattel Elite “Greatest Hits” Roman Reigns Persona cards and playable Superstars. For Xbox Series X|S and PS5® only, this pack includes a Family Above All Hoodie, OTC Shirt, Yeet Tank Top and Yeet Sunglasses cosmetic items for The Island, while for Steam only, it includes an additional 32,500 VC;
  • Also included is the WrestleMania 41 Pack which features the WrestleMania 41 Arena, two WrestleMania 41 Main Event Superstars Persona cards and playable Superstars, and a new Superstar Persona Card (TBA), which will all be available Summer 2025.*****

For more information on WWE 2K25, visit the game’s official website, become a fan on Facebook, follow the game on TikTok, X, Instagram, join the WWE 2K Discord, and subscribe on Twitch and YouTube. Official campaign hashtags #WWE2K25 and #RuleBeyondTheRing.

Visual Concepts is a 2K studio. 2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

"PlayStation", "PS5", and "PS4" are trademarks or registered trademarks of Sony Interactive Entertainment.

*WWE 2K25, Internet connection and 2K Account (minimum age varies) required to access online features, including MyFACTION. See www.take2games.com/legal and www.take2games.com/privacy for additional details.

**Pre-order bonus offer available through March 13, 2025. The Wyatt Sicks Pack is included with Deadman and The Bloodline editions. For digital pre-orders, items will be automatically entitled in-game. For physical pre-orders, items will be redeemed in game via code provided in-box. Terms apply.

***Pre-order offer available through March 13, 2025. Digital copy of WWE 2K24 Standard Edition will be automatically entitled to the platform account used to pre-order WWE 2K25 and available to download within 24 hours following pre-order. Offer is non-transferable and not available to platform accounts that already own WWE 2K24 on the same platform. Canceled pre-orders will result in removal of digital copy of WWE 2K24 from platform account. Terms apply.

****Exact release date of the Mattel Elite “Greatest Hits” Undertaker and useable Urn object to be announced post-launch and subject to change.

*****Exact release date of the WrestleMania 41 Pack content to be announced post-launch and subject to change.

About 2K
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios, and Visual Concepts. 2K’s portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, TopSpin® as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. We develop and publish products principally through Rockstar Games, 2K, and Zynga. Our products are designed for console gaming systems, PC, and mobile, including smartphones and tablets. We deliver our products through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements
The statements contained herein, which are not historical facts, including statements relating to Take-Two Interactive Software, Inc.'s ("Take-Two," the "Company," "we," "us," or similar pronouns) outlook, are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "should," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for our future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including risks relating to our combination with Zynga Inc.; the risks of conducting business internationally, including as a result of unforeseen geopolitical events; the impact of changes in interest rates by the Federal Reserve and other central banks, including on our short-term investment portfolio; the impact of inflation; volatility in foreign currency exchange rates; our dependence on key management and product development personnel; our dependence on our NBA 2K and Grand Theft Auto products and our ability to develop other hit titles; our ability to leverage opportunities on PlayStation®5 and Xbox Series X|S; factors affecting our mobile business, such as player acquisition costs; the timely release and significant market acceptance of our games; and the ability to maintain acceptable pricing levels on our games.

Other important factors and information are contained in the Company's most recent Annual Report on Form 10-K, including the risks summarized in the section entitled "Risk Factors," the Company’s most recent Quarterly Report on Form 10-Q, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250307140072/en/

Al Stavola

2K

(415) 686-8550

al.stavola@2k.com

Alan Lewis (Corporate Press)

Take-Two Interactive Software, Inc.

(646) 536-2983

alan.lewis@take2games.com

Greg Domino

WWE

(973) 620-1025

greg.domino@wwe.com

Source: Take-Two Interactive

FAQ

When will WWE 2K25 Standard Edition be released and how much does it cost?

WWE 2K25 Standard Edition launches on March 14, 2025, priced at $69.99 for all platforms.

What are the main new features in WWE 2K25 compared to previous versions?

Key new features include intergender matches, The Island experience, online multiplayer in MyGM mode, Bloodline Rules Match, and the largest roster ever with over 300 playable characters.

What's included in WWE 2K25 The Bloodline Edition and what's its price?

The Bloodline Edition costs $129.99 and includes the base game, Season Pass, Rock Nation of Domination Pack, Bloodline Edition Bonus Pack, and WrestleMania 41 Pack.

How many DLC packs will WWE 2K25 receive post-launch?

WWE 2K25 will receive five post-launch DLC character packs featuring celebrity guests, WWE Superstars, and Legends.