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TechTarget, Inc. (NASDAQ: TTGT) is a global leader in purchase intent-driven marketing and sales services that deliver significant business impact for enterprise technology companies. With a robust editorial presence across more than 140 highly targeted, technology-specific websites, TechTarget attracts technology buyers who are actively researching their information technology needs. The company leverages this unique position to generate valuable purchase intent insights, enabling effective marketing and sales activities for clients worldwide.
TechTarget’s suite of solutions is meticulously designed to help B2B technology companies identify, reach, and influence key enterprise technology decision-makers more efficiently. Through their innovative approach, which combines high-quality content, first-party analytics, and data-driven insights, TechTarget empowers IT vendors to make meaningful connections with their target audiences.
Primarily, TechTarget generates a substantial portion of its revenue from North America. Their products and services are tailored to enhance the capabilities of IT vendors, allowing them to drive business growth by leveraging targeted marketing programs that integrate content creation, demand generation, brand marketing, and other advanced advertising techniques.
Recently, TechTarget has focused on expanding its global footprint and enhancing its data analytics capabilities to provide even deeper insights into buyer behavior. The company's ongoing projects include developing new data-driven tools and services to better serve their clients’ evolving needs.
For more information, visit techtarget.com and follow them on Twitter @techtarget.
TechTarget (Nasdaq: TTGT) has released its financial results for the quarter ending September 30, 2022, which are available on its Investor Relations website. A conference call will occur today at 5:00 p.m. ET to discuss these results, and a replay will be accessible afterward until December 7, 2022. With a focus on purchase intent-driven marketing, TechTarget aims to enhance business outcomes for tech companies by leveraging extensive editorial content and insights into buyer behavior.
TechTarget (Nasdaq: TTGT) has been recognized as a leader in seven G2 Grid® Reports for Fall 2022 across various technology segments. This marks the 12th consecutive quarter of such recognition. Notable categories include Buyer Intent Data Tools, Marketing Account Intelligence Software, and Sales Intelligence Software. The reports are based on customer reviews and data from social networks. TechTarget's Priority Engine platform was highlighted for delivering actionable insights, showcasing significant value and ROI for clients in enterprise tech marketing.
TechTarget, Inc. (Nasdaq: TTGT) plans to release its 2022 third quarter financial results after market close on
TechTarget (TTGT) has launched Priority Engine for Healthcare, offering sales and marketing teams direct access to customized 1st party intent data. This initiative aims to enhance engagement with healthcare buying groups, significantly expanding the company’s offerings in the healthcare sector. With thousands of new accounts and over 400,000 contacts added, this tool provides in-depth insights to facilitate technology deals. The combination of Xtelligent Healthcare Media's audience and TechTarget’s resources positions the company to meet the complex buying needs of the healthcare industry.
TechTarget (TTGT) recently honored outstanding technology marketing and sales leaders in the Asia-Pacific region with its 2022 Archer Awards. Recognizing seven winners, the awards highlight innovative digital marketing strategies powered by intent data. CEO Michael Cotoia emphasized that modern pre-purchase research predominantly occurs online, underscoring the importance of data-driven approaches. This marks the fourth consecutive year TechTarget has celebrated achievements in the APAC region.
TechTarget (Nasdaq: TTGT) announced its financial results for the quarter ended June 30, 2022. The company focuses on purchase intent-driven marketing and sales services for enterprise technology companies. A conference call will take place today at 9:00 a.m. ET to discuss these results, with a live webcast available on the investor relations website. The Letter to Shareholders with detailed financial information is also posted on their site. For more information, please visit their investor relations page.
TechTarget (NASDAQ: TTGT) has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions. The SPARK Matrix™ report highlights TechTarget's sophisticated ABM capabilities, market-leading intent data, and strong global offerings as key factors in this recognition. The company's Priority Engine™ platform provides valuable insights into customer behavior, enhancing engagement and orchestration for clients. CEO Michael Cotoia emphasized the importance of ABM for their customers and the honor of being recognized as a global leader.
New research from ESG and ISSA reveals that nearly 46% of organizations are consolidating their vendor base due to increasing complexity in security operations. 77% of cybersecurity professionals express a desire for more industry cooperation on open standards to enhance interoperability. The study surveyed 280 professionals, showing a significant shift from a best-of-breed approach to integrated security platforms. Key reasons for consolidation include operational efficiencies (65%) and tighter integration (60%). Many organizations will likely purchase security platforms over best-of-breed products moving forward.
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