TechTarget to Speak at Forrester B2B Summit with Broadvoice on How to Build a Better Revenue Waterfall Fueled by Intent

Rhea-AI Summary

TechTarget, Inc. announced that it will present a case study with Broadvoice at Forrester B2B Summit on reshaping the revenue waterfall with intent data. It highlights how Broadvoice is transforming success through buying groups and pipeline alignment. The Case Study will be live on May 6, featuring industry experts who will provide real advice on leveraging intent data effectively.

Positive

• TechTarget named a Leader in The Forrester WaveTM: B2B Intent Providers Q2 2023, showcasing the effectiveness of its proprietary purchase intent data.

• Priority EngineTM intent platform offers actionable insights to precisely target and engage active buyers in relevant contexts, enhancing marketing effectiveness.

Negative

• Transitioning from a lead-centric to a buying group-centric model can be challenging for enterprise technology companies lacking adequate insights and processes.

• There may be implementation hurdles in re-thinking and re-aligning people, processes, and technology to leverage intent data effectively without disrupting existing operations.

NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it will be presenting a case study with Broadvoice live at Forrester B2B Summit – “How Broadvoice is Building its Revenue Waterfall Fueled by Intent”. Featuring Malachi Threadgill, former Forrester analyst and current Head of Growth & Product Marketing at Broadvoice and John Steinert, Chief Marketing Officer at TechTarget, this session profiles how Broadvoice is reshaping their revenue waterfall with powerful intent data from TechTarget. Attendees will learn how Broadvoice is transforming success centered on buying groups and pipeline and get real advice on what it takes to re-think and re-align people, processes and technology - including intent use cases – without upsetting everything and everybody. The Case Study will be live on Monday, May 6, at 12:40pm CT in Room 12B at the Austin Convention Center.

“Many enterprise technology companies would like to make the move from a lead-centric to a buying group-centric model, but don’t have the right insights or processes in place to do it,” said John Steinert, Chief Marketing Officer, TechTarget. “We’re excited to present this Case Study with Broadvoice at Forrester B2B Summit.. This session will help teams understand how to get started and give them real tools to propel their own journey, including specific tactics, a transferable roadmap and deep insight into how to successfully take advantage of the unique value available from Prospect-Level Intent^TM data across their own GTM.”

Learn more about the Case Study session here.

TechTarget was named a Leader in The Forrester Wave^TM: B2B Intent Providers Q2 2023. Its proprietary purchase intent data is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the TechTarget Priority Engine^TM intent platform are available because of the depth of original decision-support content spanning thousands of unique IT topics across TechTarget’s network of 150 enterprise technology-specific websites. Because our content is built to aid decision making during buyer's journeys, our data enables clients to precisely target and engage our audience of active buyers in the most relevant context possible.

The Forrester B2B Summit is the go-to event that professionals trust to deliver the information and insight they need to make bolder, smarter decisions and is being held in-person May 6–8 in Austin, Texas as well as virtually. TechTarget will be meeting with customers and prospects at booth #414 in the Event Marketplace. To understand how to connect with us at the event, click here.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 highly targeted technology-specific websites and more than 1,000 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. For more information, visit techtarget.com and follow us on LinkedIn.

(C) 2024 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine and Prospect-Level Intent are trademarks of TechTarget. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240502126098/en/

Media Inquiries

Garrett Mann

Vice President of Corporate Communications

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

Source: TechTarget, Inc.

FAQ

When will the Case Study session with Broadvoice and TechTarget take place at Forrester B2B Summit?

The Case Study will be live on Monday, May 6, at 12:40pm CT in Room 12B at the Austin Convention Center.

What is the significance of TechTarget's proprietary purchase intent data?

TechTarget's intent data is uniquely powerful, providing actionable insights to B2B tech marketers and sales professionals to precisely target and engage active buyers effectively.

Where can attendees learn more about the Case Study session?

Attendees can learn more about the Case Study session by visiting the provided link.

What is TechTarget's involvement with The Forrester B2B Summit?

TechTarget will be meeting with customers and prospects at booth #414 in the Event Marketplace during the summit.

Who will be presenting at the Case Study session?

The session will feature industry experts Malachi Threadgill from Broadvoice and John Steinert from TechTarget.