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foodpanda and The Trade Desk partner up to provide brands with data-driven retail media solutions, resulting in over 80% rise in conversions for Knorr in Taiwan. The partnership spans seven markets in Asia, offering multiple retail media solutions powered by The Trade Desk's programmatic advertising platform and foodpanda's first-party retail data. Brands can engage with foodpanda customers on the open internet, measure campaign success, and optimize ads in real-time.
Foodpanda e The Trade Desk si sono unite per offrire alle marche soluzioni di media al dettaglio basate sui dati, risultando in un aumento delle conversioni superiori all'80% per Knorr a Taiwan. La partnership copre sette mercati in Asia, proponendo molteplici soluzioni di media al dettaglio alimentate dalla piattaforma pubblicitaria programmatica di The Trade Desk e dai dati al dettaglio di prima parte di foodpanda. Le marche possono interagire con i clienti di foodpanda su internet aperto, misurare il successo delle campagne e ottimizzare gli annunci in tempo reale.
Foodpanda y The Trade Desk se han asociado para proporcionar a las marcas soluciones de medios comerciales basadas en datos, lo que resultó en un aumento de más del 80% en conversiones para Knorr en Taiwán. La asociación abarca siete mercados en Asia, ofreciendo múltiples soluciones de medios comerciales impulsadas por la plataforma de publicidad programática de The Trade Desk y los datos de venta al por menor de primera parte de foodpanda. Las marcas pueden interactuar con los clientes de foodpanda en el internet abierto, medir el éxito de las campañas y optimizar los anuncios en tiempo real.
푸드팬더와 더 트레이드 데스크가 데이터 기반의 소매 미디어 솔루션을 제공하기 위해 파트너십을 맺었으며, 이로 인해 대만에서 Knorr의 전환율이 80% 이상 상승했습니다. 이 파트너십은 아시아 7개 시장에 걸쳐 있으며, 더 트레이드 데스크의 프로그래매틱 광고 플랫폼과 푸드팬더의 판매 데이터를 기반으로 한 여러 소매 미디어 솔루션을 제공합니다. 브랜드는 오픈 인터넷에서 푸드팬더 고객과 상호 작용하고 캠페인 성공을 측정하며 실시간으로 광고를 최적화할 수 있습니다.
Foodpanda et The Trade Desk se sont associés pour fournir aux marques des solutions médias de vente au détail basées sur les données, entraînant une augmentation de plus de 80 % des conversions pour Knorr à Taiwan. Le partenariat couvre sept marchés en Asie, offrant de multiples solutions médias de vente au détail propulsées par la plateforme de publicité programmatique de The Trade Desk et les données de vente au détail de première partie de foodpanda. Les marques peuvent interagir avec les clients de foodpanda sur Internet ouvert, mesurer le succès des campagnes et optimiser les publicités en temps réel.
Foodpanda und The Trade Desk haben sich zusammengetan, um Marken datengesteuerte Lösungen für Einzelhandelsmedien zu bieten, was zu einem Anstieg der Konversionen für Knorr in Taiwan um über 80% führte. Die Partnerschaft erstreckt sich über sieben Märkte in Asien und bietet mehrere Einzelhandelsmedienlösungen, die durch die programmatische Werbeplattform von The Trade Desk und die Erstpartei-Einzelhandelsdaten von foodpanda angetrieben werden. Marken können mit foodpanda-Kunden im offenen Internet in Kontakt treten, den Kampagnenerfolg messen und Anzeigen in Echtzeit optimieren.
Positive
Over 80% rise in conversions for Knorr in Taiwan due to the partnership.
Collaboration spans seven markets in Asia, including Taiwan, Hong Kong, and Singapore.
Retail media solutions powered by The Trade Desk's programmatic advertising platform and foodpanda's first-party retail data.
Brands can engage with foodpanda customers on the open internet across various channels.
Data is pseudonymized to ensure customer anonymity and measure impact on conversions.
Case study: Knorr in Taiwan saw a 229% uptick in add-to-cart rates and an 81% increase in conversions with 87% new buyers.
Partnership aims to grow foodpanda into the retail media network of choice.
Retail data reshaping marketing landscape, providing better targeting and performance measurement for brands.
Negative
None.
Over 80% rise in conversions for Knorr in Taiwan with this partnership
SINGAPORE--(BUSINESS WIRE)--
foodpanda, a leading food and grocery delivery network in Asia, today announced a strategic partnership with The Trade Desk, a global advertising technology leader, that will enable brands to better reach their target audience and measure the success of digital advertising campaigns on the open internet. The collaboration will span seven markets, namely Hong Kong, Malaysia, Pakistan, Philippines, Singapore, Taiwan and Thailand.
From left: Chris Mooney, GM, Data Partnerships APAC, The Trade Desk; Wen Zhe Lim, Director, Solutions, Advertising & Partnerships, foodpanda (Photo: Business Wire)
The partnership features multiple retail media solutions powered by The Trade Desk’s programmatic advertising platform and foodpanda’s first-party retail data. This enables brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda’s integrated advertising solution, panda ads. All data ispseudonymised, ensuring that customer identities remain anonymous.
Additionally, it allows brands to measure the impact of their ad campaigns on conversions. With these insights, brands can aim to optimise their ads in real-time, through ways that were previously not possible, helping them make informed decisions that could help boost their performance objectives.
Case Study: Beta launch for Knorr in Taiwan
During its beta phase in 2023, the solutions helped Unilever’s Knorr reach new customers and drive conversions for their new product line on foodpanda in Taiwan. To achieve this, Knorr leveraged TTD’s platform and used foodpanda’s retail data to target foodpanda subscribers, leading to a 229% uptick in add-to-cart rates and an 81% increase in conversions. Notably, 87% of their buyers were new customers, highlighting the campaign’s success in attracting a wider audience, fostering engagement, and expanding market reach.
“We are on a mission to grow foodpanda into the retail media network of choice. Our partnership with The Trade Desk is perfect for the era ofconsent-based advertising, where first-party data is key for targeted, personalised marketing. Leveraging the rapid growth of quick commerce, we help brands reach millions of tech-savvy customers, connecting them in ways that were not possible before,” said Wen Zhe Lim, Director, Solutions, Advertising & Partnerships, foodpanda.
“Retail data is reshaping the landscape of marketing, and our partnership with foodpanda represents the incredible opportunity brands have to improve the effectiveness of their advertising spend through the adoption of data-driven strategies on the open internet,” said Chris Mooney, GM, Data Partnerships APAC, The Trade Desk. “Retail data provides brands better targeting and performance measurement, enabling them to understand how their advertising dollars impact actual sales. We are thrilled to join forces with a company that is pioneering new approaches to digital advertising.”
"Partnering with The Trade Desk and foodpanda played a crucial role in the success of our recent campaign for Knorr, enabling us to reach new audience segments on the open internet. We were extremely pleased with the significant increases in add-to-cart rates, conversions, and new buyers the campaign delivered,” said Sharon Liu, Marketing Manager of Nutrition, Unilever Taiwan.
About foodpanda
foodpanda is a leading delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 400 cities across 11 markets in Asia - Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry. For more information, visit www.foodpanda.com.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
How did the partnership between foodpanda and The Trade Desk benefit Knorr in Taiwan?
The partnership resulted in a 229% uptick in add-to-cart rates and an 81% increase in conversions for Knorr in Taiwan.
Which markets will the collaboration between foodpanda and The Trade Desk span?
The collaboration will span seven markets, including Hong Kong, Malaysia, Pakistan, Philippines, Singapore, Taiwan, and Thailand.
What type of data is used in the partnership between foodpanda and The Trade Desk?
The partnership features multiple retail media solutions powered by The Trade Desk's programmatic advertising platform and foodpanda's first-party retail data.
How does the partnership enable brands to engage with customers?
Brands can engage with foodpanda customers on the open internet via The Trade Desk's platform across various channels like OTT, music streaming, mobile apps, gaming, and websites.
What is the objective of leveraging retail data in the partnership?
Retail data allows brands to measure the impact of their ad campaigns on conversions, enabling them to optimize ads in real-time.
Who highlighted the success of the campaign for Knorr in Taiwan?
Sharon Liu, Marketing Manager of Nutrition, Unilever Taiwan, highlighted the success of the campaign for Knorr in Taiwan.
What is the mission of foodpanda with regards to the partnership?
The mission is to grow foodpanda into the retail media network of choice, leveraging first-party data for targeted, personalised marketing.
How does the partnership with The Trade Desk benefit brands in terms of advertising effectiveness?
The partnership with The Trade Desk provides brands better targeting and performance measurement, enabling them to understand how their advertising dollars impact actual sales.
