Toast Teams Up with Google to Launch a New Ordering Channel to Help Restaurants Meet Guests Where They Are

Rhea-AI Summary

Toast (NYSE: TOST) announced its new integration with Google, allowing restaurants to enhance their online ordering capabilities via Google Search and Maps. This collaboration enables Toast users to tap into a significant market of potential customers, increasing visibility and simplifying the ordering process. The integration supports real-time updates for menus and orders, helping restaurants manage their takeout and delivery services effectively. With millions of guests searching for dining options online, this initiative aims to drive both orders and customer engagement, positioning Toast as a key player in the restaurant technology space.

Positive

• Integration with Google enhances online visibility and ordering capabilities.
• Restaurants gain three ordering channels: Toast Online Ordering, Toast Takeout App, and Order with Google.
• Real-time menu updates streamline order management for restaurants.

Negative

• None.

Order with Google allows Toast restaurants to tap into millions of guests ordering food through Google Search and Maps

BOSTON--(BUSINESS WIRE)-- Toast (NYSE: TOST), the all-in-one digital platform built for restaurants, today announced the Order with Google integration that allows restaurants using Toast Online Ordering to unlock a new channel for more orders. Order with Google is fully integrated with the Toast Point of Sale (POS) and is seamless for restaurant owners and guests alike.

“As restaurants look to optimize their businesses across multiple channels and revenue streams, online ordering has become a critical channel for any restaurant,” said Aman Narang, COO and Co-Founder of Toast. “We are thrilled to collaborate with Google to help Toast customers maximize their online presence and take control of their ordering channels. As restaurants continue to grow their takeout and delivery business, this integration will increase Toast customers' visibility through Google Search and Maps—with ordering made easy for guests.”

According to Toast’s Voice of the Restaurant Industry survey*, off-premise dining was cited as one of the top ten areas of focus for restaurants in 2023. The data also revealed that on average restaurants are managing seven service models including off-premise businesses like takeout and delivery. With millions of restaurant guests searching for restaurants online, this new collaboration with Order with Google allows Toast restaurants to activate an important new channel and drive awareness by tapping Google Search and Maps as an efficient ordering channel and marketing engine. Order with Google makes it simple for restaurant guests to search for the food they’re craving, connect with restaurants in the area, and pay ahead or on arrival.

“We’re seeing a big trend where our guests want to order ahead through technology because of the simplicity, so we were excited to turn on the Toast Order with Google integration,” said Michael Lin, President of Sunright Corporation. “Tons of guests find us by searching ‘Bubble tea shops near me’ so it's great how seamless Order with Google is for our guests. All of the information they need is on one page and they can easily browse pictures and then order without being redirected to a new page.”

Toast’s Order with Google Integration will also allow restaurants to:

• Take control of takeout and delivery by unlocking new ordering channels: Now, Toast restaurants can sell to guests through three ordering channels: Toast Online Ordering, Toast Takeout App, and Order with Google. Toast empowers restaurants to grow their takeout and delivery businesses while protecting their bottom line from third-party commission fees.
• Manage ordering channels easily with seamless integrations: Order with Google uses the same menus, hours, and quote times as Toast Online Ordering, so restaurants can customize their settings in one place. Their updates automatically flow through to Order with Google in real time. Plus, restaurants can easily toggle Order with Google on or off at any time, giving restaurants full control of all their ordering channels.
• Offer a seamless guest experience: With one search, a guest can read reviews, see photos, order, and pay, all in one place. Order with Google supports the full range of off-premise needs from online ordering for takeout and delivery to handling payment ahead of time.

ABOUT TOAST

Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a single platform of software as a service (SaaS), products and financial technology solutions that give restaurants everything they need to run their business across point of sale, operations, digital ordering and delivery, marketing and loyalty, and team management. By serving as the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.

* To help better understand the restaurant industry, Toast conducted a blind survey of 956 restaurant decision-makers from May 13, 2022, to June 28, 2022. Respondents were not made aware that Toast was fielding the study. Panel providers granted incentives to restaurant respondents for participation. Using a standard margin of error calculation, at a confidence interval of 95%, the margin of error on average is +/- 3%.

TOST-CORP

Source: Toast, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230207005076/en/

Media: media@toasttab.com

Investors: IR@toasttab.com

Source: Toast, Inc.

FAQ

What is the new Google integration announced by Toast?

Toast's new integration with Google allows restaurants to manage orders through Google Search and Maps, increasing visibility and order potential.

How does the Order with Google feature benefit Toast restaurants?

It offers Toast restaurants an additional channel for online orders, enhancing customer engagement and simplifying the ordering process.

What are the key features of Toast’s Order with Google integration?

It provides seamless management of menus and orders, real-time updates, and supports three ordering channels.

When was the Order with Google integration announced by Toast?

The integration was announced recently, highlighting its role in enhancing restaurant operations and customer experience.

What does the integration mean for Toast's business model?

This collaboration aids restaurants in optimizing their takeout and delivery services while minimizing reliance on third-party delivery platforms.