Ascent Hospitality, Parent Company of Perkins and Huddle House, Selects Toast to Power Growing Restaurant Portfolio
Toast (NYSE: TOST) has secured an agreement with Ascent Hospitality Management to implement Toast Enterprise Solutions across 500 Perkins and Huddle House restaurant locations. The implementation includes Toast point-of-sale terminals, Toast Go® mobile handheld devices, Kitchen Display Systems, and Toast's Restaurant Management Suite Enterprise.
Ascent Hospitality Management chose Toast as their cloud-based technology partner to enhance operational efficiency, improve guest dining experience, and support future growth. The partnership began with the first Perkins location implementing Toast last fall, with more restaurants transitioning to the platform.
This agreement adds to Toast's portfolio of multi-unit brand clients, which includes Caribou Coffee, Choice Hotels, Craveworthy Brands, and several other notable chains.
Toast (NYSE: TOST) ha stipulato un accordo con Ascent Hospitality Management per implementare le soluzioni Toast Enterprise in 500 ristoranti Perkins e Huddle House. L'implementazione include terminali di punto vendita Toast, dispositivi mobili portatili Toast Go®, sistemi di visualizzazione in cucina e il pacchetto di gestione ristorativa Toast's Restaurant Management Suite Enterprise.
Ascent Hospitality Management ha scelto Toast come partner tecnologico basato su cloud per migliorare l'efficienza operativa, migliorare l'esperienza gastronomica degli ospiti e supportare la crescita futura. La partnership è iniziata con la prima location di Perkins che ha implementato Toast la scorsa autunno, con ulteriori ristoranti che stanno passando alla piattaforma.
Questo accordo si aggiunge al portafoglio di clienti di marca multi-unità di Toast, che include Caribou Coffee, Choice Hotels, Craveworthy Brands e diverse altre catene note.
Toast (NYSE: TOST) ha asegurado un acuerdo con Ascent Hospitality Management para implementar las Soluciones Toast Enterprise en 500 ubicaciones de restaurantes Perkins y Huddle House. La implementación incluye terminales de punto de venta Toast, dispositivos móviles portátiles Toast Go®, Sistemas de Visualización de Cocina y el Conjunto de Gestión de Restaurantes Toast's Restaurant Management Suite Enterprise.
Ascent Hospitality Management eligió a Toast como su socio tecnológico basado en la nube para mejorar la eficiencia operativa, mejorar la experiencia gastronómica de los huéspedes y apoyar el crecimiento futuro. La asociación comenzó con la primera ubicación de Perkins que implementó Toast el otoño pasado, con más restaurantes en transición a la plataforma.
Este acuerdo se suma al portafolio de clientes de marcas de múltiples unidades de Toast, que incluye Caribou Coffee, Choice Hotels, Craveworthy Brands y varias otras cadenas notables.
Toast (NYSE: TOST)는 Ascent Hospitality Management와 협력하여 500개의 Perkins 및 Huddle House 레스토랑 위치에 Toast Enterprise 솔루션을 구현하기로 합의했습니다. 구현에는 Toast 판매 시점 단말기, Toast Go® 모바일 핸드헬드 장치, 주방 디스플레이 시스템 및 Toast의 레스토랑 관리 스위트 엔터프라이즈가 포함됩니다.
Ascent Hospitality Management는 운영 효율성을 높이고 고객의 식사 경험을 개선하며 미래 성장을 지원하기 위해 Toast를 클라우드 기반 기술 파트너로 선택했습니다. 파트너십은 지난해 가을 첫 번째 Perkins 위치에서 Toast를 구현하면서 시작되었으며, 더 많은 레스토랑이 이 플랫폼으로 전환하고 있습니다.
이 계약은 Toast의 다중 브랜드 고객 포트폴리오에 추가되며, 여기에는 Caribou Coffee, Choice Hotels, Craveworthy Brands 및 여러 다른 유명 체인이 포함됩니다.
Toast (NYSE: TOST) a conclu un accord avec Ascent Hospitality Management pour mettre en œuvre les solutions Toast Enterprise dans 500 établissements de restauration Perkins et Huddle House. L'implémentation comprend des terminaux de point de vente Toast, des dispositifs portables mobiles Toast Go®, des systèmes d'affichage en cuisine et la suite de gestion des restaurants Toast's Restaurant Management Suite Enterprise.
Ascent Hospitality Management a choisi Toast comme partenaire technologique basé sur le cloud pour améliorer l'efficacité opérationnelle, améliorer l'expérience de restauration des invités et soutenir la croissance future. Le partenariat a commencé avec le premier établissement Perkins qui a mis en œuvre Toast l'automne dernier, d'autres restaurants étant en transition vers la plateforme.
Ce contrat s'ajoute au portefeuille de clients de marques multi-unités de Toast, qui comprend Caribou Coffee, Choice Hotels, Craveworthy Brands et plusieurs autres chaînes notables.
Toast (NYSE: TOST) hat eine Vereinbarung mit Ascent Hospitality Management getroffen, um die Toast Enterprise-Lösungen in 500 Perkins- und Huddle House-Restaurantstandorten zu implementieren. Die Implementierung umfasst Toast-Point-of-Sale-Terminals, Toast Go® mobile Handheld-Geräte, Küchendisplaysysteme und die Restaurant Management Suite Enterprise von Toast.
Ascent Hospitality Management wählte Toast als ihren cloudbasierten Technologiepartner, um die betriebliche Effizienz zu steigern, das gastronomische Erlebnis der Gäste zu verbessern und zukünftiges Wachstum zu unterstützen. Die Partnerschaft begann mit der ersten Perkins-Standorte, die letzten Herbst Toast implementierte, wobei weitere Restaurants auf die Plattform umsteigen.
Diese Vereinbarung erweitert das Portfolio von Toast mit Multi-Unit-Marken, zu denen Caribou Coffee, Choice Hotels, Craveworthy Brands und mehrere andere namhafte Ketten gehören.
- Secured major enterprise deal covering 500 restaurant locations
- Expansion into established restaurant chains demonstrates enterprise market penetration
- Full suite implementation including POS, mobile devices, and management systems
- None.
Insights
This enterprise deal marks a strategic milestone for Toast, signaling its successful expansion beyond its traditional small-business roots into the enterprise restaurant segment. The implementation across 500 locations of established chains like Perkins and Huddle House validates Toast's enterprise-grade capabilities and positions the company as a serious contender in the full-service restaurant technology market.
The comprehensive nature of the deployment - including POS terminals, Toast Go® handhelds, Kitchen Display Systems, and enterprise management suite - represents a significant revenue opportunity. Enterprise deals typically generate higher average revenue per user (ARPU) compared to small business customers, while offering more stable, recurring revenue streams and lower churn rates.
This partnership carries particular significance in the context of industry dynamics:
- Legacy restaurant chains are increasingly seeking cloud-based solutions to modernize operations and improve efficiency, creating a substantial market opportunity
- The ability to serve multi-unit operators effectively demonstrates Toast's platform scalability and positions the company to capture more enterprise clients
- Adding established brands like Perkins and Huddle House to its client roster enhances Toast's credibility in the enterprise segment, potentially accelerating sales cycles with other large restaurant groups
The deal also showcases Toast's competitive advantage in offering an integrated, full-stack solution that can be standardized across multiple locations while maintaining brand-specific customizations. This differentiator is particularly valuable for restaurant groups managing multiple concepts, as evidenced by Toast's growing roster of enterprise clients including Caribou Coffee, Choice Hotels, and Nothing Bundt Cakes.
Ascent Hospitality Management is focused on invigorating leading brands and positioning them for the future. To help support the company’s plans for Perkins and Huddle House to enhance operational efficiency, strengthen the guest dining experience, and continue to grow, Ascent sought a modern cloud-based technology partner that could be easily implemented and managed across brands. Ascent also sought an easy-to-use platform that could scale and support future innovation for corporate users, franchisees, and restaurant staff.
“Perkins and Huddle House are proven, full-service brands with rich histories and loyal guest followings. To ensure we are well-positioned to grow for years to come, we need to increase operational efficiency — while maintaining the tradition of quality and service our guests expect from our brands,” said Steve Roach, Chief Technology Officer at Ascent Hospitality Management. “From the start, the Toast team showed their excitement for our vision and demonstrated they could help us achieve it. Our first Perkins location on Toast went live last fall and we are delighted to see more of our restaurants make the transition.”
“We all love the restaurant brands that provide us the same high quality, consistent, welcoming service and meals time and time again. The restaurants that truly stand the test of time are constantly raising the bar for themselves and making improvements in the background, whether it’s adjusting the menu, adapting how they provide hospitality, or what tech partners they use,” said Kelly Esten, Chief Marketing Officer at Toast. “Toast is delighted to partner with Perkins and Huddle House as they plan for a bright future of serving their many loyal guests for years to come.”
Toast currently serves hundreds of multi-unit brands, including Caribou Coffee, Choice Hotels, Craveworthy Brands, WaBa Grill, Nothing Bundt Cakes, Papa Gino's & D'Angelo, Costa Vida Fresh Mexican Grill, and The Human Bean, among others. For more information about Toast and its enterprise capabilities, visit our Toast for Enterprise page.
About Toast
Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.
About Ascent Hospitality Management
Ascent Hospitality Management is the parent company of Huddle House and Perkins American Food Co. and was founded to acquire and invigorate storied brands to drive long-term growth. With nearly 600 locations across the
Forward-Looking Statements
This press release contains “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the context of the statement and generally arise when Toast or its management is discussing its beliefs, estimates or expectations. Such statements generally include the words “believes,” “plans,” “intends,” “may,” “will,” “expects,” “anticipates,” “outlook,” “continues,” or similar expressions. These statements are not historical facts or guarantees of future performance, but represent the beliefs of Toast and its management at the time the statements were made regarding future events which are subject to certain risks, uncertainties and other factors, many of which are outside Toast’s control. Actual results and outcomes may differ materially from what is expressed or forecast in such forward-looking statements. Forward-looking statements include, without limitation, statements regarding Toast’s business plans and strategy in serving multi-unit customers, the agreement between Toast and Ascent Hospitality Management and its impact on Toast’s business and operations, and the implementation of the Toast platform at Perkins and Huddle House restaurants.
The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in Toast’s filings with the Securities and Exchange Commission (“SEC”), including in the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations'' in Toast’s Annual Report on Form 10-K for the year ended December 31, 2023, Toast’s Quarterly Report on Form 10-Q for the three and nine months ended September 30, 2024, and Toast’s subsequent SEC filings. Toast can give no assurance that the plans, intentions, expectations or strategies as reflected in or suggested by those forward-looking statements will be attained or achieved. The forward-looking statements in this release are based on information available to Toast as of the date hereof, and Toast disclaims any obligation to update any forward-looking statements, except as required by law. These forward-looking statements should not be relied upon as representing Toast’s views as of any date subsequent to the date of this press release.
TOST-CORP
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Media: media@toasttab.com
Investors: IR@toasttab.com
Source: Toast, Inc.
FAQ
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