Toast and Food Critic Keith Lee Team Up to Give Back to Restaurants
Toast (NYSE: TOST) has partnered with renowned food critic Keith Lee to launch a restaurant recognition initiative worth $150,000 in total cash prizes. The program will award $50,000 each to three deserving restaurants based on their Commitment to Hospitality, Community Connection, and Employee Care and Engagement.
Two restaurants have already been pre-selected by Keith Lee, while the third winner will be chosen through social media nominations. The nominator of the winning restaurant will receive an additional $25,000. Nominations are open until April 25, 2025, with winners to be announced on May 13.
This initiative is part of Toast's broader 'Little Things' campaign launched in early 2025, which includes collaborations with chef Matty Matheson, Sophia Roe, and Danny Grubs to showcase the intricate details of restaurant operations and hospitality excellence.
Toast (NYSE: TOST) ha collaborato con il rinomato critico gastronomico Keith Lee per lanciare un'iniziativa di riconoscimento per ristoranti del valore totale di $150.000 in premi in denaro. Il programma assegnerà $50.000 ciascuno a tre ristoranti meritevoli in base al loro impegno per l'ospitalità, il legame con la comunità e la cura e il coinvolgimento dei dipendenti.
Due ristoranti sono già stati pre-selezionati da Keith Lee, mentre il terzo vincitore sarà scelto tramite le nomination sui social media. Il nominatore del ristorante vincitore riceverà un ulteriore $25.000. Le nomination sono aperte fino al 25 aprile 2025, con i vincitori che saranno annunciati il 13 maggio.
Questa iniziativa fa parte della più ampia campagna 'Little Things' di Toast lanciata all'inizio del 2025, che include collaborazioni con lo chef Matty Matheson, Sophia Roe e Danny Grubs per mettere in mostra i dettagli intricati delle operazioni ristorative e l'eccellenza nell'ospitalità.
Toast (NYSE: TOST) se ha asociado con el renombrado crítico gastronómico Keith Lee para lanzar una iniciativa de reconocimiento de restaurantes con un total de $150,000 en premios en efectivo. El programa otorgará $50,000 a cada uno de tres restaurantes merecedores en función de su compromiso con la hospitalidad, la conexión con la comunidad y el cuidado y compromiso de los empleados.
Dos restaurantes ya han sido preseleccionados por Keith Lee, mientras que el tercer ganador será elegido a través de nominaciones en redes sociales. El nominador del restaurante ganador recibirá un adicional de $25,000. Las nominaciones están abiertas hasta el 25 de abril de 2025, y los ganadores se anunciarán el 13 de mayo.
Esta iniciativa es parte de la campaña más amplia 'Little Things' de Toast, lanzada a principios de 2025, que incluye colaboraciones con el chef Matty Matheson, Sophia Roe y Danny Grubs para mostrar los detalles intrincados de las operaciones de restaurantes y la excelencia en hospitalidad.
Toast (NYSE: TOST)는 유명한 음식 평론가 Keith Lee와 협력하여 총 $150,000의 현금 상금으로 구성된 레스토랑 인식 이니셔티브를 출시했습니다. 이 프로그램은 환대, 지역 사회 연결 및 직원 관리 및 참여에 대한 헌신을 기준으로 세 개의 deserving 레스토랑에 각각 $50,000을 수여합니다.
Keith Lee에 의해 이미 두 개의 레스토랑이 사전 선정되었으며, 세 번째 수상자는 소셜 미디어 추천을 통해 선정됩니다. 수상 레스토랑의 추천자는 추가로 $25,000을 받게 됩니다. 추천은 2025년 4월 25일까지 열려 있으며, 수상자는 5월 13일에 발표됩니다.
이 이니셔티브는 2025년 초에 시작된 Toast의 더 넓은 'Little Things' 캠페인의 일환으로, 셰프 Matty Matheson, Sophia Roe 및 Danny Grubs와의 협업을 포함하여 레스토랑 운영과 환대의 우수성을 보여줍니다.
Toast (NYSE: TOST) s'est associé au célèbre critique gastronomique Keith Lee pour lancer une initiative de reconnaissance des restaurants d'une valeur totale de $150,000 en prix en espèces. Le programme attribuera $50,000 chacun à trois restaurants méritants en fonction de leur engagement envers l'hospitalité, le lien communautaire et le soin et l'engagement des employés.
Deux restaurants ont déjà été présélectionnés par Keith Lee, tandis que le troisième gagnant sera choisi par le biais de nominations sur les réseaux sociaux. Le nominant du restaurant gagnant recevra un supplément de $25,000. Les nominations sont ouvertes jusqu'au 25 avril 2025, et les gagnants seront annoncés le 13 mai.
Cette initiative fait partie de la campagne plus large 'Little Things' de Toast lancée début 2025, qui comprend des collaborations avec le chef Matty Matheson, Sophia Roe et Danny Grubs pour mettre en valeur les détails complexes des opérations de restaurant et l'excellence en hospitalité.
Toast (NYSE: TOST) hat sich mit dem renommierten Restaurantkritiker Keith Lee zusammengetan, um eine Restaurantanerkennungsinitiative im Gesamtwert von $150.000 in Bargeldpreisen ins Leben zu rufen. Das Programm wird $50.000 an drei verdiente Restaurants vergeben, basierend auf ihrem Engagement für Gastfreundschaft, Gemeinschaftsverbindung und Mitarbeiterfürsorge und -engagement.
Zwei Restaurants wurden bereits von Keith Lee vorab ausgewählt, während der dritte Gewinner durch Nominierungen in sozialen Medien gewählt wird. Der Nominierende des Gewinnerrestaurants erhält zusätzlich $25.000. Die Nominierungen sind bis zum 25. April 2025 geöffnet, die Gewinner werden am 13. Mai bekannt gegeben.
Diese Initiative ist Teil von Toasts umfassenderer Kampagne 'Little Things', die Anfang 2025 gestartet wurde und Kooperationen mit dem Koch Matty Matheson, Sophia Roe und Danny Grubs umfasst, um die komplexen Details des Restaurantbetriebs und der Gastfreundschaftsqualität zu präsentieren.
- Strategic marketing partnership with influential food critic Keith Lee enhances brand visibility
- Expansion of 'Little Things' campaign with multiple high-profile industry influencers
- Investment in restaurant community engagement through significant cash prize program
- None.
Toast and Lee to surprise deserving restaurants with
Based on three categories, Commitment to Hospitality, Community Connection, Employee Care and Engagement, Keith has selected the first two restaurants. Toast and Keith Lee will also select a third restaurant based on submissions entered on social media, awarding a final
“As guests, we often see only what arrives on the plate, while restaurants orchestrate a complex symphony of details – from ingredients to atmosphere to staff choreography, and more – to make for amazing dining experiences,” said Kelly Esten, Chief Marketing Officer at Toast. “Like Toast, Keith Lee recognizes that it's those little things that often set restaurants apart, not big marketing budgets or big name chefs. We’re delighted to work with him – and invite our community on social media to do so as well – to recognize some truly special businesses.”
“Getting a 10 out of 10 in my book is about more than the taste of the food alone – it’s also about the energy when walking in the door, the way food might be packaged, or how the server made me feel when I ordered,” said Lee. “I’ve made a career highlighting the way these details come together to make for great meals, and I’m thrilled to work with Toast to celebrate just a few of the people in our big, broad restaurant community who make it happen.”
How to participate:
- Catch the first giveaway on Keith’s and Toast’s social accounts on TikTok or Instagram starting today, and keep checking those same channels to see when Keith selects the second recipient.
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Nominate your favorite restaurant by April 25 at 12am ET for their chance to win
$50,000 $25,000
○ Post on TikTok or Instagram letting Keith and Toast know why this restaurant deserves to win.
○ Include #ItsTheLittleThings and #ToastContest hashtags in your post
○ Tag Toast – @toasttab on Instagram and @toast_tab on TikTok.
○ Full Official Rules are available at https://pos.toasttab.com/little-things-official-rules - Be sure to watch out on Instagram and Tiktok on May 13 for the winner to be announced – it could be your favorite restaurant – and you!
The Toast and Keith Lee’s collaboration continues Toast’s Little Things campaign, which kicked off in early 2025.
- In January, Toast premiered One of Those Nights, a video short featuring chef and actor Matty Matheson filmed at NYC fine dining restaurant and Toast customer Marea that showed off the power of Toast tech – and an amazing staff – to handle a particularly challenging evening of service.
- Signature Dish with Sophia Roe, will also launch on April 2nd. Featuring intimate conversations between Sophia and some of her best friends in the industry, each interview gets into the little details that go into making each dining experience at their restaurants so memorable.
- Toast has also teamed up with industry influencer and creator Danny Grubs for additional content that gives an inside look at the inner workings of top chefs from his casual and friendly point of view.
To learn more about Toast, and follow along with our latest updates, visit https://pos.toasttab.com/
About Toast
Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.
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Investors: IR@toasttab.com
Source: Toast, Inc.
FAQ
How much money is Toast (TOST) giving away in their Keith Lee restaurant recognition program?
What are the criteria for restaurants to win Toast's (TOST) $50,000 prize with Keith Lee?
When is the deadline to nominate a restaurant for Toast's (TOST) Keith Lee partnership contest?
When will Toast (TOST) announce the winners of the Keith Lee restaurant recognition program?
