New Toll Brothers Community, Regency at West Windsor, Open in West Windsor Township, New Jersey

Rhea-AI Summary

Toll Brothers (NYSE:TOL) announced the grand opening of Regency at West Windsor, a luxury active-adult community in West Windsor Township, New Jersey. Located near Princeton, this new development offers townhomes starting in the mid-$700,000s, featuring designs up to 2,300+ square feet with modern, open-concept floor plans and first-floor primary bedroom suites.

The community includes resort-style amenities such as a clubhouse, outdoor pool, fitness center, and walking trails. Homes offer 3 bedrooms, 2.5 to 3.5 bathrooms, versatile lofts, flex spaces, full basements, and 2-car garages. Residents will benefit from low-maintenance living with included lawn care and snow removal services.

The development targets residents aged 55 and over, providing a combination of luxury living and community amenities. Home buyers can personalize their homes through the Toll Brothers Design Studio with assistance from professional Design Consultants.

Positive

• New revenue stream from luxury townhome sales starting mid-$700,000s
• Expansion into growing 55+ demographic market segment
• Recurring revenue potential from maintenance services

Negative

• None.

Insights

Market Research Analyst

This new community launch represents a calculated expansion into the lucrative 55+ housing market segment near Princeton, targeting affluent retirees with mid-700,000 price points. The strategic location and premium amenities position TOL to capture demand from wealthy downsizers in the NY/NJ metro area. However, with 2,198 to 2,300+ square feet townhomes, the price per square foot exceeds 318, suggesting aggressive pricing that could face headwinds in a high interest rate environment.

The development's modest size and premium positioning limit its material impact on TOL's 13B market cap. While it demonstrates TOL's continued execution of its luxury strategy, this single community opening represents routine business expansion rather than a needle-moving event for investors.

Real Estate Development Expert

The development's specifications reveal careful market positioning - the first-floor primary suites cater to aging-in-place preferences, while the inclusion of full basements with finishing options provides valuable space flexibility that competing 55+ communities often lack. The walking trails and nature preserve integration represent smart land planning that enhances property values while minimizing maintenance costs.

However, the timing raises concerns given the current market dynamics. Launching luxury townhomes starting in the mid-700,000s during a period of elevated mortgage rates could impact absorption rates. While the Princeton area commands premium pricing, this price point may face resistance even from wealthy buyers in the current environment.

WEST WINDSOR TOWNSHIP, N.J., Jan. 15, 2025 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation’s leading builder of luxury homes, today announced the grand opening of Regency at West Windsor, an exceptional active-adult community for residents 55 and over in West Windsor Township, New Jersey. This new townhome community offers low-maintenance living with luxurious amenities and modern home designs. The Toll Brothers Sales Center is now open at 2 Meade Drive in West Windsor.

Located just outside of Princeton, New Jersey, this new townhome community for active adults features an array of onsite amenities in a peaceful, natural setting. Residents will be able to socialize with friends at the clubhouse, enjoy the pool and fitness center, and stroll the community walking trails with benches and birdhouses throughout. Home buyers can select from brand-new Toll Brothers home designs up to 2,300+ square feet featuring modern, open-concept floor plans and first-floor primary bedroom suites. Townhome pricing starts in the mid-$700,000s.

“Regency at West Windsor offers an unparalleled living experience for active adults seeking a vibrant and luxurious community,” said James Fitzpatrick, Group President of Toll Brothers in New Jersey. “With its prime location near Princeton and Cranbury, as well as outstanding amenities and beautifully designed homes, this Regency active-adult community is poised to become a sought-after destination for discerning home buyers.”

Toll Brothers Regency active-adult communities across the United States are planned with the active lifestyles of their residents in mind. Each community offers exquisitely designed homes with an array of luxury resort-style amenities, activities, and social events available for residents 55 years of age or older.

Future resort-style amenities at Regency at West Windsor will include a clubhouse with an outdoor pool, fitness center, kitchenette, and more, plus beautiful walking trails throughout the community and nature preserve. Residents will enjoy low-maintenance living with lawn care and snow removal provided.

Homes at Regency at West Windsor offer modern open-concept designs ranging from 2,198 to 2,300+ square feet with 3 bedrooms, 2.5 to 3.5 bathrooms, first-floor primary suites, versatile lofts, flex spaces, full basements with the option to finish, and 2-car garages.

Home buyers will experience one-stop shopping at the Toll Brothers Design Studio. The state-of-the-art Design Studio allows home buyers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants.

For more information on Regency at West Windsor and Toll Brothers communities throughout New Jersey, prospective home buyers are invited to call (844) 834-5263 or visit TollBrothers.com/NJ.

About Toll Brothers

Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded 58 years ago in 1967 and became a public company in 1986. Its common stock is listed on the New York Stock Exchange under the symbol “TOL.” The Company serves first-time, move-up, empty-nester, active-adult, and second-home buyers, as well as urban and suburban renters. Toll Brothers builds in over 60 markets in 24 states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Indiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington, as well as in the District of Columbia. The Company operates its own architectural, engineering, mortgage, title, land development, smart home technology, and landscape subsidiaries. The Company also develops master-planned and golf course communities as well as operates its own lumber distribution, house component assembly, and manufacturing operations.

In 2024, Toll Brothers marked 10 years in a row being named to the Fortune World’s Most Admired Companies™ list and the Company’s Chairman and CEO Douglas C. Yearley, Jr. was named one of 25 Top CEOs by Barron’s magazine. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com.

From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

Contact: Andrea Meck | Toll Brothers, Senior Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com

Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/39901602-5fdd-4456-ad76-31cfd5f42ade
https://www.globenewswire.com/NewsRoom/AttachmentNg/8f7755c8-5444-42a4-8fa0-245a222310e0

Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)

FAQ

What is the starting price for townhomes at Toll Brothers' Regency at West Windsor?

Townhomes at Regency at West Windsor start in the mid-$700,000s.

What is the square footage of homes in TOL's new West Windsor community?

The homes range from 2,198 to 2,300+ square feet.

What amenities are included in Toll Brothers' Regency at West Windsor community?

The community includes a clubhouse, outdoor pool, fitness center, walking trails, and maintenance services including lawn care and snow removal.

What are the bedroom and bathroom specifications for TOL's West Windsor townhomes?

The townhomes feature 3 bedrooms and 2.5 to 3.5 bathrooms, with first-floor primary suites.

What is the age requirement for Toll Brothers' Regency at West Windsor community?

The community is designed for active adults aged 55 and over.