UFC® Announces Comprehensive Multiyear Partnership With Meta
UFC (NYSE: TKO) has announced a groundbreaking multiyear partnership with Meta as its first Official Fan Technology Partner. The collaboration aims to enhance fan engagement through Meta's technology platforms including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads.
The partnership designates Meta as UFC's Official AI Glasses Partner, with plans to implement their AI glasses technology at UFC events. The deal includes extensive brand integration across all Pay-Per-Views and Fight Nights, featuring placement in the Octagon and broadcast features.
Additionally, Threads becomes an Official Social Media Partner of UFC, serving as the primary platform for UFC community engagement and exclusive content. The partnership will focus on delivering innovative fan experiences and enhanced engagement opportunities for UFC's global fanbase.
UFC (NYSE: TKO) ha annunciato una partnership innovativa pluriennale con Meta, diventando il primo Official Fan Technology Partner. La collaborazione mira a migliorare l'engagement dei fan attraverso le piattaforme tecnologiche di Meta, tra cui Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp e Threads.
La partnership designa Meta come Official AI Glasses Partner di UFC, con piani per implementare la loro tecnologia di occhiali AI negli eventi UFC. L'accordo include un'integrazione del marchio estesa in tutti i Pay-Per-Views e Fight Nights, con posizionamento nell'Ottagono e caratteristiche di trasmissione.
Inoltre, Threads diventa un Official Social Media Partner di UFC, fungendo da piattaforma principale per l'engagement della comunità UFC e contenuti esclusivi. La partnership si concentrerà sulla creazione di esperienze innovative per i fan e opportunità di engagement migliorate per la fanbase globale di UFC.
UFC (NYSE: TKO) ha anunciado una asociación innovadora a largo plazo con Meta, convirtiéndose en su primer Official Fan Technology Partner. La colaboración tiene como objetivo mejorar la interacción de los fanáticos a través de las plataformas tecnológicas de Meta, incluyendo Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp y Threads.
La asociación designa a Meta como Official AI Glasses Partner de UFC, con planes para implementar su tecnología de gafas AI en los eventos de UFC. El acuerdo incluye una integración de marca extensa en todos los Pay-Per-Views y Fight Nights, con colocación en el Octágono y características de transmisión.
Además, Threads se convierte en un Official Social Media Partner de UFC, sirviendo como la plataforma principal para la interacción de la comunidad UFC y contenido exclusivo. La asociación se centrará en ofrecer experiencias innovadoras para los fanáticos y oportunidades de interacción mejoradas para la base de fanáticos global de UFC.
UFC (NYSE: TKO)는 Meta와의 획기적인 다년 파트너십을 발표하며, 이를 첫 번째 공식 팬 기술 파트너로 삼았습니다. 이 협력은 Meta의 기술 플랫폼인 Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp 및 Threads를 통해 팬 참여를 강화하는 것을 목표로 하고 있습니다.
파트너십은 Meta를 UFC의 공식 AI 안경 파트너로 지정하며, UFC 이벤트에서 AI 안경 기술을 구현할 계획입니다. 이 계약은 모든 유료 시청 및 파이트 나이트에서 브랜드 통합을 포함하며, 옥타곤 내 배치 및 방송 기능을 특징으로 합니다.
또한, Threads는 UFC의 공식 소셜 미디어 파트너가 되어 UFC 커뮤니티 참여 및 독점 콘텐츠의 주요 플랫폼 역할을 합니다. 이 파트너십은 팬들에게 혁신적인 경험을 제공하고 UFC의 글로벌 팬층을 위한 향상된 참여 기회를 제공하는 데 중점을 둘 것입니다.
UFC (NYSE: TKO) a annoncé un partenariat révolutionnaire pluriannuel avec Meta, devenant ainsi son premier Official Fan Technology Partner. La collaboration vise à améliorer l'engagement des fans grâce aux plateformes technologiques de Meta, notamment Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp et Threads.
Ce partenariat désigne Meta comme Official AI Glasses Partner de l'UFC, avec des plans pour mettre en œuvre leur technologie de lunettes AI lors des événements de l'UFC. L'accord comprend une intégration de marque extensive dans tous les Pay-Per-Views et Fight Nights, avec placement dans l'Octogone et caractéristiques de diffusion.
De plus, Threads devient un Official Social Media Partner de l'UFC, servant de plateforme principale pour l'engagement de la communauté UFC et le contenu exclusif. Le partenariat se concentrera sur la création d'expériences innovantes pour les fans et des opportunités d'engagement améliorées pour la base de fans mondiale de l'UFC.
UFC (NYSE: TKO) hat eine bahnbrechende mehrjährige Partnerschaft mit Meta angekündigt, die als erster Official Fan Technology Partner fungiert. Die Zusammenarbeit zielt darauf ab, das Engagement der Fans durch die Technologieplattformen von Meta zu verbessern, darunter Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp und Threads.
Die Partnerschaft ernennt Meta zum Official AI Glasses Partner von UFC, mit Plänen zur Implementierung ihrer AI-Brillentechnologie bei UFC-Veranstaltungen. Der Deal umfasst eine umfassende Markenintegration in allen Pay-Per-Views und Fight Nights, einschließlich Platzierung im Oktagon und Übertragungsfunktionen.
Darüber hinaus wird Threads zum offiziellen Social Media Partner von UFC und dient als Hauptplattform für das Engagement der UFC-Community und exklusive Inhalte. Die Partnerschaft wird sich darauf konzentrieren, innovative Fan-Erlebnisse und verbesserte Engagement-Möglichkeiten für die globale Fanbasis von UFC zu bieten.
- Strategic partnership with tech giant Meta expands UFC's digital presence and fan engagement capabilities
- Integration across multiple Meta platforms provides diverse revenue and engagement opportunities
- Exclusive content partnership through Threads platform creates new audience monetization channel
- Financial terms and revenue impact not disclosed
- Implementation timeline and specific technological integrations remain undefined
Insights
This new multiyear partnership between UFC and Meta represents a significant strategic development for TKO Group Holdings. While financial terms aren't disclosed, the comprehensive nature of this deal likely creates a meaningful new revenue stream for the company.
The partnership's breadth is particularly noteworthy, spanning across Meta's entire technology ecosystem including Meta AI, Meta Glasses, Meta Quest VR, Facebook, Instagram, WhatsApp, and Threads. This integration goes well beyond typical sponsorship deals in the sports industry, potentially creating multiple monetization channels.
What stands out most is the designation of Meta as UFC's first Official Fan Technology Partner, creating a new partner category that could command premium pricing while opening doors to similar partnerships in TKO's WWE division. The extensive brand integration planned for Pay-Per-Views and Fight Nights represents valuable exposure for Meta while creating a new activation platform for TKO.
The personal involvement of both Dana White and Mark Zuckerberg signals high-level commitment to executing this partnership. Their mention of already working on "a new fighter rankings system" suggests immediate implementation rather than a future-focused announcement.
For TKO investors, this partnership demonstrates management's ability to create innovative commercial opportunities that extend beyond traditional revenue models in combat sports, potentially accelerating the company's digital transformation strategy.
Meta Becomes UFC’s First Official Fan Technology Partner
Collaboration Includes Integration Across Meta’s Portfolio Including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads
As UFC’s first Official Fan Technology Partner, Meta will collaborate with UFC to use Meta’s technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, to immerse fans deeper into UFC content than ever before. In addition, Meta will become the Official AI Glasses Partner of UFC and will work with UFC to creatively use their groundbreaking AI glasses in compelling ways at UFC events.
“I’ve had a lot of great partners over the years that have helped us grow this sport, but Mark and his team at Meta are going to do things that will blow away UFC fans,” said UFC President and CEO Dana White. “Meta has the greatest minds in tech and they are going to take fan engagement to the next level. We’ve already started to work on some innovations with Meta around a new fighter rankings system that I’ll be sharing soon. The next few years will be an absolute game changer for fans of this sport.”
“I love this sport and I’m looking forward to working with the UFC to let fans experience it in new ways,” said Mark Zuckerberg, Founder and CEO at Meta.
As the Official Fan Technology Partner of UFC, Meta will be integrated into UFC assets with extensive activations in all Pay-Per-Views and Fight Nights, including brand placement in the world-famous Octagon®, numerous broadcast features, and creative in-arena fan experiences.
In addition, Threads, Meta's text-based platform for public conversations, will become an Official Social Media Partner of UFC. Through this partnership, Threads will serve as the primary destination for the UFC community, featuring exclusive original content that drives conversation around the biggest moments of each UFC event, and providing a dedicated space for fans to share perspectives and engage with one another.
Additional elements of the partnership will be announced as the UFC and Meta teams work together to introduce innovations and enhancements to the UFC experience for fans everywhere.
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250401235353/en/
Press Contacts:
UFC
Lenee Breckenridge
lbreckenridge@ufc.com
Chris Bellitti
cbellitti@ufc.com
Source: UFC
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