Dave & Buster's Unveils Exclusive UFC Challenge Game, Deepening UFC Partnership
Dave & Buster's has launched the exclusive UFC Challenge game across all locations nationwide, enhancing its UFC partnership established in 2022. The new game, developed over a year with Rider & IGPM Distribution, Adrenaline Amusements, and Betson, is an 11-foot-wide, 12-foot-tall, 1,700-pound interactive experience.
The game features single-player and two-player modes, incorporating authentic UFC branding, Venum Fusion fight kits, and UFC gloves. Players can test their skills through three rounds, aiming to score over 200 points to achieve champion status. The game includes strategic elements like knee strikes and real-time point shifting in head-to-head battles.
Additionally, Dave & Buster's offers UFC viewing experiences with over 30 HD TVs and 40-foot WOW Walls. The company introduced a new Eat & Play Combo starting at $19.99, which includes a $10 Power Card, entrée, and fountain drink, with an optional upgrade to Unlimited Game Play.
Dave & Buster's ha lanciato il gioco esclusivo UFC Challenge in tutte le sue sedi a livello nazionale, potenziando la partnership con l'UFC stabilita nel 2022. Il nuovo gioco, sviluppato in un anno con Rider & IGPM Distribution, Adrenaline Amusements e Betson, è un'esperienza interattiva di 11 piedi di larghezza, 12 piedi di altezza e 1.700 libbre di peso.
Il gioco presenta modalità per un giocatore e per due giocatori, incorporando il branding autentico dell'UFC, i kit da combattimento Venum Fusion e i guanti UFC. I giocatori possono mettere alla prova le loro abilità attraverso tre round, puntando a ottenere oltre 200 punti per raggiungere lo status di campione. Il gioco include elementi strategici come colpi con le ginocchia e cambiamenti di punteggio in tempo reale nelle battaglie testa a testa.
Inoltre, Dave & Buster's offre esperienze di visione dell'UFC con oltre 30 TV HD e WOW Walls di 40 piedi. L'azienda ha introdotto un nuovo Combo Eat & Play a partire da $19,99, che include una Power Card da $10, un piatto principale e una bevanda, con un'opzione di aggiornamento per Gioco Illimitato.
Dave & Buster's ha lanzado el exclusivo juego UFC Challenge en todas sus ubicaciones a nivel nacional, mejorando su asociación con UFC establecida en 2022. El nuevo juego, desarrollado durante un año con Rider & IGPM Distribution, Adrenaline Amusements y Betson, es una experiencia interactiva de 11 pies de ancho, 12 pies de alto y 1,700 libras de peso.
El juego cuenta con modos para un jugador y para dos jugadores, incorporando la marca auténtica de UFC, los kits de pelea Venum Fusion y los guantes de UFC. Los jugadores pueden poner a prueba sus habilidades a través de tres rondas, con el objetivo de obtener más de 200 puntos para alcanzar el estatus de campeón. El juego incluye elementos estratégicos como golpes de rodilla y cambios de puntuación en tiempo real en batallas uno a uno.
Además, Dave & Buster's ofrece experiencias de visualización de UFC con más de 30 televisores HD y paredes WOW de 40 pies. La compañía ha introducido un nuevo Combo Eat & Play a partir de $19.99, que incluye una Power Card de $10, un plato principal y una bebida, con una opción de actualización para Juego Ilimitado.
데이브 앤 버스터스가 전국 모든 매장에서 독점 UFC 챌린지 게임을 출시하여 2022년에 체결된 UFC 파트너십을 강화했습니다. 이 새로운 게임은 Rider & IGPM Distribution, Adrenaline Amusements, Betson과 함께 1년 동안 개발된 11피트 너비, 12피트 높이, 1,700파운드의 인터랙티브 경험입니다.
이 게임은 1인용 및 2인용 모드를 제공하며, 진정한 UFC 브랜드, Venum Fusion 전투 키트 및 UFC 장갑을 통합하고 있습니다. 플레이어는 세 라운드를 통해 자신의 기술을 테스트하며, 챔피언 지위를 달성하기 위해 200점 이상을 목표로 합니다. 이 게임은 무릎 타격과 실시간 점수 변동과 같은 전략적 요소를 포함합니다.
또한, 데이브 앤 버스터스는 30대 이상의 HD TV와 40피트 WOW Walls를 갖춘 UFC 관람 경험을 제공합니다. 이 회사는 $19.99부터 시작하는 새로운 Eat & Play 콤보를 도입했으며, 여기에는 $10 파워 카드, 메인 요리 및 음료가 포함되며, 무제한 게임 플레이로 업그레이드할 수 있는 옵션이 있습니다.
Dave & Buster's a lancé le jeu exclusif UFC Challenge dans tous ses établissements à l'échelle nationale, renforçant ainsi son partenariat avec l'UFC établi en 2022. Le nouveau jeu, développé pendant un an avec Rider & IGPM Distribution, Adrenaline Amusements et Betson, est une expérience interactive de 11 pieds de large, 12 pieds de haut et pesant 1 700 livres.
Le jeu propose des modes pour un joueur et pour deux joueurs, intégrant un branding authentique de l'UFC, des kits de combat Venum Fusion et des gants UFC. Les joueurs peuvent tester leurs compétences à travers trois rounds, visant à marquer plus de 200 points pour atteindre le statut de champion. Le jeu comprend des éléments stratégiques tels que des coups de genou et des changements de points en temps réel lors de combats en tête-à-tête.
De plus, Dave & Buster's propose des expériences de visionnage de l'UFC avec plus de 30 téléviseurs HD et des murs WOW de 40 pieds. L'entreprise a introduit un nouveau Combo Eat & Play à partir de 19,99 $, comprenant une Power Card de 10 $, un plat principal et une boisson gazeuse, avec une option de mise à niveau pour un jeu illimité.
Dave & Buster's hat das exklusive UFC Challenge-Spiel in allen Standorten im ganzen Land gestartet und damit die 2022 gegründete Partnerschaft mit der UFC gestärkt. Das neue Spiel, das über ein Jahr mit Rider & IGPM Distribution, Adrenaline Amusements und Betson entwickelt wurde, ist ein interaktives Erlebnis von 11 Fuß Breite, 12 Fuß Höhe und 1.700 Pfund Gewicht.
Das Spiel bietet Einzel- und Zwei-Spieler-Modi und integriert authentisches UFC-Branding, Venum Fusion-Kampfausrüstung und UFC-Handschuhe. Die Spieler können ihre Fähigkeiten in drei Runden testen und zielen darauf ab, über 200 Punkte zu erreichen, um den Champion-Status zu erlangen. Das Spiel enthält strategische Elemente wie Knieangriffe und eine Echtzeit-Punktverschiebung in direkten Duellen.
Darüber hinaus bietet Dave & Buster's UFC-Viewing-Erlebnisse mit über 30 HD-Fernsehern und 40 Fuß WOW Walls. Das Unternehmen hat ein neues Eat & Play Combo ab 19,99 $ eingeführt, das eine Power Card im Wert von 10 $, ein Hauptgericht und ein Erfrischungsgetränk umfasst, mit einer optionalen Aufwertung auf unbegrenztes Spielen.
- Launch of exclusive UFC Challenge game across all locations expands revenue opportunities
- Enhanced UFC partnership strengthens brand positioning in sports entertainment
- New Eat & Play Combo package at $19.99 creates additional revenue stream
- Nationwide deployment of premium viewing equipment (30 HD TVs, 40-foot WOW Walls) attracts sports viewers
- Significant investment in 1,700-pound gaming equipment across locations increases operational costs
Insights
The partnership expansion between Dave & Buster's and UFC represents a strategic brand extension opportunity for TKO Group Holdings (UFC's parent company). The nationwide rollout of the UFC Challenge game creates an additional revenue stream through licensing while extending UFC's brand presence in high-traffic entertainment venues.
This initiative aligns with TKO's intellectual property monetization strategy, creating a new touchpoint that complements UFC's core fight content business. By cementing Dave & Buster's as a premier UFC viewing destination, the partnership potentially enhances viewership metrics for upcoming events (UFC 314 in Miami, UFC 315 in Montreal) while engaging audiences through interactive gameplay.
The licensing partnership likely generates
While the direct financial impact is likely modest relative to UFC's primary revenue streams from media rights and event promotion, such licensing initiatives collectively strengthen brand equity and potentially expand UFC's audience demographics. The immersive, physically engaging nature of the game provides experiential marketing that could attract casual entertainment seekers to UFC content.
The implementation of authentic UFC branding elements (Venum fight kits, UFC gloves) ensures brand consistency while the game's nationwide availability maximizes market penetration across Dave & Buster's footprint.
New game debuts at all Dave & Buster's locations, delivering an immersive UFC experience for fans
Building on a partnership first announced in 2022, Dave & Buster's has become the go-to venue for UFC fans looking to catch every strike, submission, and knockout on over 30 HD TVs, featuring immersive audio and massive 40-foot WOW Walls. Now, fans can step into the action themselves with the UFC Challenge game, delivering a competitive, high-impact, and physically engaging experience inspired by the world-famous Octagon®.
The UFC Challenge Game: A Knockout Experience
The UFC Challenge game has been over a year in development and was inspired by competitive arcade gameplay. Designed by Dave & Buster's and developed with Rider & IGPM Distribution, Adrenaline Amusements, and Betson, this massive, 11-foot-wide, 12-foot-tall, 1,700-pound game is the ultimate test of speed, accuracy, and endurance.
- Single-player mode: Test your stamina over three action-packed rounds to rack up as many points as possible. Score over 200 points? Consider yourself a UFC champion.
- Two-player mode: Engage in a head-to-head battle where points shift in real-time. Land more accurate hits than your opponent to gain points, while missed targets could cost you. Drop to zero, and you're knocked out!
- Immersive UFC experience: Featuring authentic UFC-branded visuals, iconic Venum Fusion fight kits, UFC gloves, and the legendary "Face the Pain" by STEMM playing in the background, this game puts players in the heart of the fight.
- Strategic gameplay: It's not just about punches! Incorporating knee strikes is key to maximizing points and securing victory.
Available nationwide this month, fans can plan to play during Spring Break; guests should check availability for their select locations.
Your Ultimate UFC Viewing Destination
Dave & Buster's isn't just about playing the game – it's about experiencing every UFC fight like never before. Fans can catch every UFC Pay-Per-View event and Fight Night at any location, including upcoming major events:
- March 22 – UFC Fight Night (O2 Arena,
London, UK ) - April 12 – UFC 314 (Kaseya Center,
Miami, FL ) - May 10 – UFC 315 (Bell Centre,
Montreal, Canada )
With state-of-the-art screens, immersive sound, and an unmatched atmosphere, Dave & Buster's ensures that every seat is the best seat in the house. Plus, fans can fuel up and play with the all-new Eat & Play Combo, starting at
"Watching UFC at Dave & Buster's has always been an electrifying experience, and now we're bringing fans even closer to the action," said Simon Murray, Senior Vice President, Dave & Buster's. "The UFC Challenge game is a perfect way for fans to test their skills before watching the best fighters in the world go head-to-head on our massive screens."
"We're thrilled to expand on our partnership with Dave & Buster's and enhance the UFC fan experience in a way that has never been done before," said Meghan Mernin, Vice President, Licensing for UFC. "Our team worked hand-in-hand with Dave & Busters, in true partnership, to develop this ideal extension for the brand, providing an immersive, authentic, and exciting UFC experience for fans of all ages. From this innovative new game to an unbeatable vantage point to watch every fight, Dave & Buster's truly delivers an unparalleled UFC experience."
For more information on Dave & Buster's, the UFC Challenge game, and upcoming events, visit www.daveandbusters.com.
About Dave & Buster's Entertainment, Inc.
Founded in 1982 and headquartered in
About UFC®
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 70 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
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SOURCE Dave & Buster's Entertainment, Inc
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