Welcome to our dedicated page for TKO Group news (Ticker: TKO), a resource for investors and traders seeking the latest updates and insights on TKO Group stock.
TKO Group Holdings, Inc. (NYSE: TKO) appears frequently in sports and entertainment news because it controls several high-profile properties and service businesses. Company press releases describe TKO as the owner of UFC, WWE, and PBR, and as the parent of a global sports marketing agency associated with the IMG brand and On Location, a premium experiential hospitality provider. As a result, TKO-related news spans mixed martial arts, sports entertainment, bull riding, media rights, sponsorships, and global event hospitality.
News updates about TKO often highlight media rights agreements and distribution changes. For example, an August 11, 2025 Form 8-K summarizes a multi-year agreement under which Paramount’s streaming platform Paramount+ will become the exclusive home of all UFC events in the U.S., with select events simulcast on CBS. Such announcements are important for investors and fans who follow how UFC content is delivered and monetized.
Another recurring theme in TKO news is partnerships and brand integrations. A November 20, 2025 release announces DoorDash as the official on-demand delivery partner of WWE and UFC, describing plans for integrations across live events, broadcasts, and digital content. A November 13, 2025 release details a partnership with Polymarket, naming it the official and exclusive prediction market partner of UFC and Zuffa Boxing, including a Fan Prediction Scoreboard within UFC broadcasts.
TKO news also covers technology and data initiatives. A November 14, 2025 release describes how UFC and IBM launched In-Fight Insights, an AI-driven live alert platform built with IBM watsonx that uses millions of UFC data points to surface real-time milestones and records during events.
Through its sports marketing agency and On Location, TKO is also present in news about global sports events and hospitality. Several December 16, 2025 releases describe IMG-branded operations, identified as a TKO subsidiary, securing rights for cruise lines to broadcast FIFA World Cup 26 matches on Sport 24 Special Event Channels. Another release highlights On Location’s role as official hospitality provider for FIFA World Cup 2026 and other major events.
Visitors to the TKO news page can review these types of announcements—media rights deals, sponsorships, technology partnerships, hospitality programs, and corporate updates such as dividends and capital structure actions—to understand how TKO develops and promotes its sports and entertainment portfolio over time.
UFC (TKO) announced a multiyear marketing partnership with Rugiet on March 19, 2026, making Rugiet an Official Partner in the U.S. for Hair Growth and Erectile Dysfunction Treatment categories. Rugiet branding will appear inside the Octagon at every U.S. Fight Night, across Dana White's Contender Series, The Ultimate Fighter, and receive dedicated commercial time on Paramount+ and CBS. The deal includes a unique Rugiet Privacy Cover activation at U.S. official weigh-ins and an annual Brand Ambassador fund to support athlete appearances and content activations.
TKO (NYSE: TKO) announced a $1.0 billion share repurchase plan composed of an $800 million accelerated share repurchase (ASR) and a 10b5-1 plan to repurchase up to $200 million of Class A common stock. The actions sit within the company’s previously authorized $2.0 billion buyback program.
TKO will pay $800 million to Morgan Stanley on March 11, 2026, expects an initial delivery of 3,136,179 shares, and anticipates ASR transactions completing in June 2026; the 10b5-1 purchases will begin afterward.
TKO Group Holdings (NYSE: TKO) declared a quarterly cash dividend with an aggregate distribution of approximately $150 million to equityholders.
The dividend equals $0.78 per Class A share, payable March 31, 2026, to holders of record as of March 16, 2026. The company said future dividends remain discretionary. TKO also launched a potential upsize of its credit facility by up to $900 million, subject to market and closing conditions.
TKO (NYSE:TKO) reported Q4 2025 revenue of $1.038B, net income of $0.8M, and Adjusted EBITDA of $281.2M. Full-year 2025 revenue was $4.735B with net income of $546.2M and Adjusted EBITDA of $1.585B.
The company returned over $1.3B to shareholders and intends to launch up to $1B in share repurchases in March 2026; full-year 2026 guidance targets revenue of $5.675B–$5.775B and Adjusted EBITDA of $2.240B–$2.290B.
On Location (NYSE:TKO) launched a fully refundable consumer deposit program for LA28 hospitality packages, opening early access for fans ahead of general ticket sales in April 2026.
Deposits start at $500; deposit holders get priority contact and can indicate sport and hospitality preferences via a follow-up survey.
UFC (NYSE:TKO) and FoodStory Brands announced a strategic partnership on Feb. 11, 2026 to develop a nutritionist-backed, high-performance protein bar. The collaboration pairs the UFC Performance Institute (supporting >80% of UFC roster) with FoodStory's CPG scaling experience and $100M brand track record.
The new branded protein bar line will be announced later in 2026 and targets athletes and performance-minded consumers with research-driven functional ingredients.
TKO Group Holdings (NYSE: TKO) announced that President and COO Mark Shapiro will participate in the Morgan Stanley Technology, Media & Telecom Conference on March 2, 2026 at 11:30 a.m. ET in San Francisco.
A live session link and a replay available for at least 30 days will be accessible on the company investor relations website at investor.tkogrp.com.
UFC (NYSE:TKO) and Good Greek Moving & Storage announced a new multiyear marketing partnership on January 28, 2026.
Good Greek is named Official Mover, receiving prominent Octagon® branding at selected U.S. UFC Fight Nights and placement on Dana White's Contender Series, plus an annual Brand Ambassador program with athlete appearances and content campaigns.
TKO (NYSE: TKO) will report fourth quarter and full year 2025 results after market hours on Wednesday, February 25, 2026. A live teleconference and business update is scheduled for 5:00 p.m. ET / 2:00 p.m. PT the same day.
Investors can access the earnings release, live call and supporting materials on TKO’s investor relations site at investor.tkogrp.com. Dial-in and recording details will also be provided; the recording is expected to remain available for at least 30 days.
Princess Cruises (NYSE: CCL) secured rights from IMG to broadcast every match of FIFA World Cup 26™ fleetwide across its 17 ships from June 11–July 19, 2026. All 104 matches will be available in-stateroom on Sport 24 Special Event Channels, with select marquee matches shown on big screens on Lido Decks and organized viewing parties.
Sample voyages during the tournament include Alaska, Mediterranean, Japan, and Caribbean itineraries. Princess is pairing the coverage with a Wave Season “Come Aboard Sale” featuring up to 40% off fares, up to $500 instant savings, 50% off deposits, and free third and fourth guests.