Welcome to our dedicated page for TKO Group news (Ticker: TKO), a resource for investors and traders seeking the latest updates and insights on TKO Group stock.
TKO Group Holdings, Inc. (NYSE: TKO) appears frequently in sports and entertainment news because it controls several high-profile properties and service businesses. Company press releases describe TKO as the owner of UFC, WWE, and PBR, and as the parent of a global sports marketing agency associated with the IMG brand and On Location, a premium experiential hospitality provider. As a result, TKO-related news spans mixed martial arts, sports entertainment, bull riding, media rights, sponsorships, and global event hospitality.
News updates about TKO often highlight media rights agreements and distribution changes. For example, an August 11, 2025 Form 8-K summarizes a multi-year agreement under which Paramount’s streaming platform Paramount+ will become the exclusive home of all UFC events in the U.S., with select events simulcast on CBS. Such announcements are important for investors and fans who follow how UFC content is delivered and monetized.
Another recurring theme in TKO news is partnerships and brand integrations. A November 20, 2025 release announces DoorDash as the official on-demand delivery partner of WWE and UFC, describing plans for integrations across live events, broadcasts, and digital content. A November 13, 2025 release details a partnership with Polymarket, naming it the official and exclusive prediction market partner of UFC and Zuffa Boxing, including a Fan Prediction Scoreboard within UFC broadcasts.
TKO news also covers technology and data initiatives. A November 14, 2025 release describes how UFC and IBM launched In-Fight Insights, an AI-driven live alert platform built with IBM watsonx that uses millions of UFC data points to surface real-time milestones and records during events.
Through its sports marketing agency and On Location, TKO is also present in news about global sports events and hospitality. Several December 16, 2025 releases describe IMG-branded operations, identified as a TKO subsidiary, securing rights for cruise lines to broadcast FIFA World Cup 26 matches on Sport 24 Special Event Channels. Another release highlights On Location’s role as official hospitality provider for FIFA World Cup 2026 and other major events.
Visitors to the TKO news page can review these types of announcements—media rights deals, sponsorships, technology partnerships, hospitality programs, and corporate updates such as dividends and capital structure actions—to understand how TKO develops and promotes its sports and entertainment portfolio over time.
TKO Group Holdings (NYSE: TKO) announced that President and Chief Operating Officer Mark Shapiro will participate in the J.P. Morgan Global Technology, Media and Communications Conference on May 18, 2026 at 11:05 a.m. ET in Boston.
A live webcast and a replay available for at least 30 days will be accessible on the company’s investor relations website at investor.tkogrp.com.
UFC (NYSE:TKO) and Baku City Circuit, together with Azerbaijan’s Ministry of Youth and Sports, announced a multi-year agreement to host UFC Fight Night Baku annually through 2028, beginning Saturday, June 27 at the National Gymnastics Arena.
The deal follows a sold-out debut that drew more than 14,000 fans and aims to grow MMA in the region while boosting inbound visitors and local athlete exposure.
UFC (NYSE:TKO) will return to Philadelphia on August 15, 2026 for UFC 330 at Xfinity Mobile Arena, featuring a championship bout — the first at that arena in 15 years. The fight card will stream exclusively on Paramount+ in the U.S. and Latin America. Ticket details will be announced in the coming weeks; fans can register at UFC.com/Philly.
This event is part of TKO's expanded partnerships with public and private hosts in 2026 as UFC increases marquee live events and local economic impact.
TKO (NYSE: TKO) announced a multiyear sponsorship with Supersure as the Official Small Business Insurance & Commercial Brokerage Technology Partner for UFC, Zuffa Boxing and UFC BJJ in the United States. The deal includes Octagon and ring branding, broadcast features, social integrations, and commercial time during UFC FREEDOM 250 on June 14.
Supersure will first activate the partnership at UFC 327 on April 11 in Miami, with continued presence across numbered events, Fight Nights and digital channels.
TKO (NYSE: TKO) announced a multiyear partnership with FRE Nicotine Pouches (NYSE: TPB) as the Official Nicotine Pouch Partner across six TKO properties: UFC, Zuffa Boxing, PBR, UFC BJJ, World’s Strongest Man, and Formula Drift.
The deal enables custom activations, on-site experiences, and content targeting adult nicotine users, kicking off at UFC 327 on April 11, 2026. FRE offers pouches in 3–15mg strengths and 20-count or 100-count packs. TKO cites Nielsen (2025) and YouGov (2026) audience metrics to highlight adult reach.
TKO (NYSE: TKO) will release its first quarter 2026 results after market hours on Wednesday, May 6, 2026. A live teleconference and business update will be held at 5:00 p.m. ET / 2:00 p.m. PT the same day.
Investors can access the earnings release, live call and supporting materials via TKO's investor site at investor.tkogrp.com. Dial-in access is available and a recording will be posted shortly after the call and remain available for at least 30 days.
Drumstick (TKO) partners with WWE Superstar Cody Rhodes ahead of WrestleMania® 42 (April 18-19, 2026) to launch the “Lick it. Flip it. Drumstick it” campaign. Activities include a national TV spot, social content, a new DrumTruck sampling tour, Summer Snackdown Sweepstakes, meet-and-greets, and a limited-edition Red, White & Blueberry cone sold at Walmart.
The Red, White & Blueberry four-count features strawberry frozen dessert with a blueberry sauce core, white confectionary coating with crispy rice, and marks a first twist on Drumstick's chocolate coating.
On Location (NYSE:TKO) launched official LA28 Olympic hospitality packages on April 2, 2026, offering ticket-inclusive Leisure, Premium and Signature tiers plus Private Suites and Platinum Access Programs.
Packages include premium seating, in-venue lounges, athlete experiences, hotel add-ons, and guaranteed Olympic tickets; select sessions already show strong demand.
UFC (TKO) announced a multiyear marketing partnership with Rugiet on March 19, 2026, making Rugiet an Official Partner in the U.S. for Hair Growth and Erectile Dysfunction Treatment categories. Rugiet branding will appear inside the Octagon at every U.S. Fight Night, across Dana White's Contender Series, The Ultimate Fighter, and receive dedicated commercial time on Paramount+ and CBS. The deal includes a unique Rugiet Privacy Cover activation at U.S. official weigh-ins and an annual Brand Ambassador fund to support athlete appearances and content activations.
TKO (NYSE: TKO) announced a $1.0 billion share repurchase plan composed of an $800 million accelerated share repurchase (ASR) and a 10b5-1 plan to repurchase up to $200 million of Class A common stock. The actions sit within the company’s previously authorized $2.0 billion buyback program.
TKO will pay $800 million to Morgan Stanley on March 11, 2026, expects an initial delivery of 3,136,179 shares, and anticipates ASR transactions completing in June 2026; the 10b5-1 purchases will begin afterward.