TKO Completes Acquisition of Sports Assets From Endeavor
TKO Group Holdings (NYSE: TKO) has completed its acquisition of key sports assets from Endeavor Group Holdings, including IMG, On Location, and Professional Bull Riders (PBR). The strategic acquisition strengthens TKO's portfolio in the sports and entertainment sector.
IMG, a global sports marketing agency, services over 200 rightsholders including The British Open, Wimbledon, and Major League Soccer. On Location provides premium hospitality for more than 1,200 sporting events, including NFL events, FIFA World Cup 26™, and upcoming Olympic Games. PBR, the world's premier bull riding organization, promotes over 200 global events annually.
The acquisition excludes IMG's licensing, models, tennis and golf representation businesses, and certain events portfolio, which remain with Endeavor. Morgan Stanley & Co. acted as TKO's financial advisor, while The Raine Group and Latham & Watkins LLP served Endeavor.
TKO Group Holdings (NYSE: TKO) ha completato l'acquisizione di importanti asset sportivi da Endeavor Group Holdings, tra cui IMG, On Location e Professional Bull Riders (PBR). Questa acquisizione strategica rafforza il portafoglio di TKO nel settore sportivo e dell'intrattenimento.
IMG, un'agenzia globale di marketing sportivo, gestisce oltre 200 diritti di proprietà, tra cui The British Open, Wimbledon e Major League Soccer. On Location offre ospitalità di alta qualità per oltre 1.200 eventi sportivi, tra cui eventi NFL, FIFA World Cup 26™ e i prossimi Giochi Olimpici. PBR, l'organizzazione di rodeo più prestigiosa al mondo, promuove oltre 200 eventi globali ogni anno.
L'acquisizione esclude le attività di licensing, modelli, rappresentanza nel tennis e nel golf di IMG, insieme a un certo portafoglio di eventi, che rimangono con Endeavor. Morgan Stanley & Co. ha agito come consulente finanziario di TKO, mentre The Raine Group e Latham & Watkins LLP hanno assistito Endeavor.
TKO Group Holdings (NYSE: TKO) ha completado su adquisición de activos deportivos clave de Endeavor Group Holdings, incluyendo IMG, On Location y Professional Bull Riders (PBR). Esta adquisición estratégica fortalece el portafolio de TKO en el sector deportivo y de entretenimiento.
IMG, una agencia global de marketing deportivo, atiende a más de 200 titulares de derechos, incluidos The British Open, Wimbledon y Major League Soccer. On Location ofrece hospitalidad premium para más de 1,200 eventos deportivos, incluidos eventos de la NFL, la Copa Mundial de la FIFA 26™ y los próximos Juegos Olímpicos. PBR, la organización de monta de toros más importante del mundo, promueve más de 200 eventos globales anualmente.
La adquisición excluye los negocios de licencias, modelos, representación de tenis y golf de IMG, así como ciertos eventos, que permanecen con Endeavor. Morgan Stanley & Co. actuó como asesor financiero de TKO, mientras que The Raine Group y Latham & Watkins LLP asesoraron a Endeavor.
TKO Group Holdings (NYSE: TKO)는 IMG, On Location, Professional Bull Riders (PBR)를 포함하여 Endeavor Group Holdings로부터 주요 스포츠 자산을 인수 완료했습니다. 이 전략적 인수는 스포츠 및 엔터테인먼트 분야에서 TKO의 포트폴리오를 강화합니다.
IMG는 200개 이상의 권리 보유자를 서비스하는 글로벌 스포츠 마케팅 에이전시로, The British Open, Wimbledon, Major League Soccer 등을 포함합니다. On Location은 NFL 이벤트, FIFA World Cup 26™, 다가오는 올림픽 게임을 포함하여 1,200개 이상의 스포츠 이벤트에 대한 프리미엄 호스피탈리티를 제공합니다. PBR은 세계 최고의 불타기 조직으로 매년 200개 이상의 글로벌 이벤트를 홍보합니다.
이번 인수는 IMG의 라이선스, 모델, 테니스 및 골프 대리 사업과 특정 이벤트 포트폴리오를 제외하며, 이는 Endeavor와 함께 남아 있습니다. Morgan Stanley & Co.는 TKO의 재무 고문으로 활동하였고, The Raine Group과 Latham & Watkins LLP는 Endeavor를 지원했습니다.
TKO Group Holdings (NYSE: TKO) a finalisé son acquisition d'actifs sportifs clés auprès d'Endeavor Group Holdings, y compris IMG, On Location et Professional Bull Riders (PBR). Cette acquisition stratégique renforce le portefeuille de TKO dans le secteur du sport et du divertissement.
IMG, une agence mondiale de marketing sportif, sert plus de 200 titulaires de droits, y compris The British Open, Wimbledon et la Major League Soccer. On Location propose une hospitalité haut de gamme pour plus de 1 200 événements sportifs, y compris des événements de la NFL, la Coupe du Monde de la FIFA 26™ et les prochains Jeux Olympiques. PBR, la principale organisation de rodéo au monde, promeut plus de 200 événements mondiaux chaque année.
L'acquisition exclut les activités de licence, de modèles, de représentation de tennis et de golf d'IMG, ainsi qu'un certain portefeuille d'événements, qui restent avec Endeavor. Morgan Stanley & Co. a agi en tant que conseiller financier de TKO, tandis que The Raine Group et Latham & Watkins LLP ont servi Endeavor.
TKO Group Holdings (NYSE: TKO) hat die Übernahme wichtiger Sportassets von Endeavor Group Holdings abgeschlossen, darunter IMG, On Location und Professional Bull Riders (PBR). Diese strategische Übernahme stärkt TKOs Portfolio im Sport- und Unterhaltungssektor.
IMG, eine globale Sportmarketing-Agentur, betreut über 200 Rechteinhaber, darunter The British Open, Wimbledon und die Major League Soccer. On Location bietet Premium-Hospitality für mehr als 1.200 Sportereignisse, einschließlich NFL-Events, FIFA World Cup 26™ und den kommenden Olympischen Spielen. PBR, die weltweit führende Organisation für Bull Riding, veranstaltet jährlich über 200 globale Events.
Die Übernahme schließt die Lizenzierung, Modelle, Tennis- und Golfvertretungen sowie bestimmte Eventportfolios von IMG aus, die bei Endeavor verbleiben. Morgan Stanley & Co. fungierte als Finanzberater von TKO, während The Raine Group und Latham & Watkins LLP Endeavor unterstützten.
- Expanded portfolio with acquisition of three major sports assets
- Access to 200+ sports rightsholders through IMG
- Premium hospitality rights for 1,200+ sporting events via On Location
- Strategic positioning for major events including FIFA World Cup and Olympics
- Enhanced capabilities in sports rights, production, and premium events
- Partial acquisition of IMG assets only, excluding key divisions
- Integration costs and complexities of managing multiple new entities
- Financial terms of acquisition not disclosed
IMG, On Location, and PBR embolden TKO's portfolio
“These industry-leading businesses will strengthen our portfolio of world-class IP and capabilities, helping us further capitalize on the momentum of the growing sports and entertainment ecosystem,” said Mark Shapiro, President and COO of TKO. “By enhancing our expertise in sports rights, production, and premium events and experiences, we are better positioned to power the growth of UFC, WWE, and our extraordinary roster of partners.”
IMG is a leading global sports marketing agency servicing more than 200 rightsholders – including The R&A (The British Open), the All England Lawn Tennis Club (Wimbledon), and Major League Soccer (MLS) – across media rights, production, brand partnerships, digital content, and event management. On Location is a leading provider of premium hospitality and live experiences for more than 1,200 sporting events, including all premier NFL events, FIFA World Cup 26™, and the Milano Cortina 2026 and
TKO’s acquisition of IMG does not include businesses associated with the IMG brand in licensing, models, and tennis and golf representation, nor IMG’s full events portfolio, which remain part of Endeavor.
Advisors
Morgan Stanley & Co. LLC served as financial advisor to TKO. The Raine Group served as financial advisor and Latham & Watkins LLP served as legal advisor to Endeavor. Moelis & Company LLC served as financial advisor to TKO's special committee and Skadden, Arps, Slate, Meagher & Flom LLP as legal advisor to TKO's special committee.
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.
About Endeavor
Endeavor (NYSE: EDR) is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. Endeavor specializes in talent representation through entertainment agency WME; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC, WWE, IMG, On Location, and PBR.
About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
About On Location
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and
About PBR
PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. TKO and Endeavor intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding the expected benefits of the transaction and TKO’s future financial and operational performance. The words “believe,” “may,” “will,” “estimate,” “potential,” “continue,” “anticipate,” “intend,” “expect,” “could,” “contemplates,” “would,” “project,” “plan,” “target,” and similar expressions are intended to identify forward-looking statements, though not all forward-looking statements use these words or expressions. Any such forward-looking statement represents management’s expectations as of the date of this filing. These statements are neither promises nor guarantees and involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from what is expressed or implied by the forward-looking statements, including, but not limited to the important factors discussed in the section entitled “Risk Factors” in TKO’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and Endeavor’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024, as any such factors may be updated from time to time in TKO’s and Endeavor’s other filings with the SEC, accessible on the SEC’s website at www.sec.gov, TKO’s investor relations site at investor.tkogrp.com and Endeavor’s investor relations site at investor.endeavorco.com, as applicable. Forward-looking statements speak only as of the date they are made and, except as may be required under applicable law, neither TKO nor Endeavor undertakes any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Website Disclosure
Investors and others should note that TKO and Endeavor announce material financial and operational information to their respective investors using press releases, SEC filings and public conference calls and webcasts, as well as their Investor Relations sites at investor.tkogrp.com and investor.endeavorco.com, respectively. TKO and Endeavor may also use their websites as a distribution channel of material information. In addition, you may automatically receive email alerts and other information about TKO, UFC and WWE when you enroll your email address by visiting the “Investor Email Alerts” option under the Resources tab on investor.tkogrp.com and about Endeavor when you enroll your email address by visiting the “Investor Email Alerts” option under the Resources tab on investor.endeavorco.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250227337452/en/
TKO
Investors: Seth Zaslow szaslow@tkogrp.com
Media: press@tkogrp.com
Endeavor
Investors: investor@endeavorco.com
Media: press@endeavorco.com
Source: TKO Group Holdings, Inc.
FAQ
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