TKO Group Stock Price, News & Analysis

UFC and Thorne have announced a renewal of their global partnership, enhancing their existing collaboration since 2019. Thorne maintains its position as the Official Sports Performance Nutrition Partner of UFC and Official Partner of the UFC Performance Institute. The partnership now includes Thorne becoming a premier partner of UFC's Anti-Doping program.

The renewed partnership features significant brand integration, including Thorne branding in the 'Locker Room Cam' broadcast during UFC Pay Per Views, reaching over 700 million fans in 170 countries. Since implementing Thorne's NSF Certified for Sport products in 2019, there have been no failed drug tests from contaminants among athletes using their supplements.

The agreement includes collaboration on original content for UFC's digital channels, reaching 290 million users worldwide. Thorne will continue as Presenting Partner for select segments of UFC's 'Embedded' series and will participate in an annual Brand Ambassador program.

TKO Group Holdings has announced it will release its fourth quarter and full year 2024 financial results after market hours on Wednesday, February 26, 2025. The company will host a live teleconference at 5 p.m. ET / 2 p.m. PT on the same day to discuss the results and provide a business update.

The earnings release, live call, and supporting materials will be available on TKO's investor relations website. Interested parties can join the teleconference by dialing 833-470-1428 with conference ID 197207. A recording of the call will be accessible on the company's IR site for at least 30 days following the event.

Endeavor Group Holdings (NYSE: EDR), a global sports and entertainment company, has announced it will release its fourth quarter and full year 2024 financial results before market hours on Thursday, February 27, 2025. Following the company's previously announced definitive agreement to be acquired by Silver Lake, Endeavor will not conduct an earnings conference call. Investors can access the earnings release and related presentation materials through Endeavor's investor relations website at investor.endeavorco.com.

SPRIBE has announced multiyear sponsorship deals with UFC and WWE to expand the global reach of its online game Aviator. The partnerships will feature prominent Aviator logo placement in UFC's Octagon canvas at all events and at select WWE marquee events, along with integrated social media campaigns and hospitality experiences.

In December, Aviator players wagered more than $14 billion worldwide. The game has achieved success in over 60 countries, including Brazil, India, and several regions in Europe and Africa. Founded in 2018, SPRIBE has grown to over 42 million unique monthly active users globally.

The strategic partnerships aim to leverage UFC and WWE's combined reach across 170 countries to drive global brand visibility, expand into key markets (particularly the U.S.), and accelerate customer acquisition through cross-promotions, content integrations, and co-branded campaigns.

UFC and Total Wireless have announced a new marketing partnership for 2025, making Total Wireless the Official Wireless Provider of UFC in the United States. The partnership will feature Total Wireless branding at all UFC Pay Per Views and Fight Nights hosted in the U.S.

The agreement includes prominent brand placement inside the Octagon®, integration into Pay Per View broadcast features including Fighter Walkouts, and collaboration on original content for UFC's digital and social channels that reach over 290 million users worldwide. The partnership also includes an annual Brand Ambassador program featuring UFC athletes.

The partnership will launch at UFC® 311: MAKHACHEV vs. TSARUKYAN 2 on January 18, 2025, at the Intuit Dome in Los Angeles, featuring two championship bouts.

Corpay Cross-Border has been named the official and exclusive Global Foreign Exchange (FX) Partner of UFC, the world's premier mixed martial arts organization. As part of this partnership, Corpay will serve as the Presenting Partner of select UFC Fight Nights in Asia, Australia, Europe, and the Middle East.

The partnership includes branded entitlements featuring Corpay's integration into the UFC Fight Deck LED display around the Octagon and branding at the UFC Prep Point. Corpay will also maintain visibility at UFC fight week activities, including press conferences and weigh-ins. The partnership will debut at UFC FIGHT NIGHT Riyadh in Saudi Arabia on February 1st at The Venue, Riyadh.

Endeavor Group Holdings (NYSE: EDR) announced a quarterly cash dividend of approximately $27 million for Q4 2024. The dividend amounts to $0.06 per share for Class A common stockholders. Payments will be made on December 30, 2024 to those on record as of December 16, 2024. Future dividends will be determined based on various factors including results of operations, financial condition, market conditions, cash flow needs, and legal requirements. This declaration also complies with the merger agreement with Silver Lake, which mandates a quarterly dividend of $0.06 per share before closing.

TKO Group Holdings (NYSE: TKO) has announced its participation in the upcoming UBS Global Media & Communications Conference. The company's President and COO, Mark Shapiro, will represent TKO at the event scheduled for December 9, 2024 at 11:15 a.m. ET in New York. Investors and interested parties can access both the live session and a 30-day replay through TKO's investor relations website at investor.tkogrp.com.

IBM and UFC have announced a groundbreaking partnership making IBM the UFC's first-ever Official Global AI Partner. The collaboration will introduce the UFC Insights Engine, powered by IBM's watsonx AI platform, set to launch in early 2025. The system will provide real-time analysis, fight insights, and outcome predictions across UFC's viewing platforms, reaching fans in 170 countries. The engine will leverage IBM's Granite large language models and UFC's data feeds to deliver advanced analytics, fighter tendencies, and match projections, integrating these insights into UFC's broadcasts, social media, and venue displays.