DRUMSTICK TEAMS UP WITH CODY RHODES AHEAD OF WRESTLEMANIA® 42

Rhea-AI Summary

Drumstick (TKO) partners with WWE Superstar Cody Rhodes ahead of WrestleMania® 42 (April 18-19, 2026) to launch the “Lick it. Flip it. Drumstick it” campaign. Activities include a national TV spot, social content, a new DrumTruck sampling tour, Summer Snackdown Sweepstakes, meet-and-greets, and a limited-edition Red, White & Blueberry cone sold at Walmart.

The Red, White & Blueberry four-count features strawberry frozen dessert with a blueberry sauce core, white confectionary coating with crispy rice, and marks a first twist on Drumstick's chocolate coating.

News Market Reaction – TKO

-2.06%

-2.06% Session close to close

In the Apr 7 session, TKO declined 2.06%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends TKO’s partnership model by tying WWE’s WrestleMania platform to a consumer...

Analysis

This announcement extends TKO’s partnership model by tying WWE’s WrestleMania platform to a consumer brand activation with Drumstick and Cody Rhodes. It highlights TKO’s focus on fan engagement, event-based marketing, and consumer products, consistent with prior partnerships across UFC and WWE. Historical partnership news has often prompted mixed short-term price reactions, so investors may watch how this campaign drives brand visibility, cross-promotions at live events, and any follow-on collaborations across TKO’s broader portfolio.

Key Figures

WrestleMania edition: WrestleMania 42 Event dates: April 18–19 Limited box size: 4-count box +5 more

8 metrics

WrestleMania edition WrestleMania 42 Campaign timed to April 18–19 event at Allegiant Stadium

Event dates April 18–19 WrestleMania 42 weekend timing for campaign launch

Limited box size 4-count box Red, White & Blueberry Drumstick available only at Walmart

Top sweepstakes prize $10,000 Drumstick Summer Snackdown Sweepstakes grand prize

Sweepstakes window start April 18 Sweepstakes entry period opening date

Sweepstakes window end August 31 Sweepstakes entry period closing date

Gift-with-purchase 4-count Three 4-count boxes Qualifying purchase option for exclusive Drumstick item

Gift-with-purchase 8-count Two 8-count boxes Alternative qualifying purchase option in single transaction

Previous Partnership Reports

5 past events · Latest: Mar 19 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Mar 19	Marketing partnership	Positive	-1.9%	UFC named Rugiet an official U.S. partner with broad media visibility.
Feb 11	Product partnership	Positive	-1.7%	UFC and FoodStory Brands to co-develop a performance-focused protein bar line.
Jan 28	Sponsorship deal	Positive	-2.2%	Good Greek Moving & Storage named Official Mover with Octagon branding rights.
Nov 20	Commercial partnership	Positive	-6.3%	DoorDash multi-platform deal across WWE and UFC for content and fan experiences.
Nov 13	Digital partnership	Positive	+0.5%	Polymarket named exclusive prediction market partner with broadcast integrations.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Partnership announcements have often coincided with negative next-day moves for TKO, despite their generally positive strategic tone.

Recent Company History

Recent history shows TKO leveraging partnerships across UFC and WWE, from marketing deals with Rugiet and Good Greek Moving & Storage to broader collaborations with DoorDash and Polymarket. These announcements targeted fan engagement, brand extensions, and new commercial activations, yet four of the last five partnership news events produced negative next-day price reactions. Today’s Cody Rhodes–Drumstick campaign continues this partnership-driven strategy around major WWE events like WrestleMania, extending TKO’s consumer products and promotional reach.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Rhodes partners with Drumstick to debut a new, limited-edition Red, White & Blueberry flavor, introduce the DrumTruck, return the Summer Snackdown Sweepstakes and host exclusive meet-and-greet experiences

WALNUT CREEK, Calif., April 7, 2026 /PRNewswire/ -- Drumstick^®, the beloved sundae cone brand, is stepping back into the ring with WWE and WWE Superstar Cody "The American Nightmare" Rhodes to debut its new creative platform: Lick it. Flip it. Drumstick it, celebrating the joy of eating a Drumstick your way, whether starting at the top or going straight for the iconic chocolate nugget.

Timed to WrestleMania^® 42 on Saturday, April 18 and Sunday, April 19 at Allegiant Stadium in Las Vegas, the campaign comes to life through a high-energy, integrated program spanning a national TV commercial, social content featuring Rhodes, the return of the Summer Snackdown Sweepstakes, and the debut of a new sampling experience bringing innovative flavors to events across the country, via the DrumTruck.

To celebrate the partnership, Drumstick is also unveiling a cone as bold as its newest collaborator: Drumstick Red, White & Blueberry. This limited-edition flavor features strawberry frozen dessert swirled around a blueberry sauce core, topped with a white confectionary coating and crispy rice pieces. It also marks Drumstick's first-ever twist on its signature chocolate coating. The four-count box will be available exclusively at Walmart beginning this week for a limited time.

"I'm proud to partner with Drumstick ahead of WWE's biggest event of the year, WrestleMania 42," said Rhodes. "The Red, White and Blueberry flavor is breaking new ground for Drumstick and I am excited to be a part of it."

Drumstick's presence at WrestleMania 42 will be amplified with the debut of the DrumTruck – a one-of-a-kind, fully branded vehicle that blends vintage ice cream truck nostalgia with Drumstick attitude. Designed to stop fans in their tracks with new Drumstick flavors, the DrumTruck will serve samples of Red, White & Blueberry to WrestleMania attendees as they leave the stadium, before hitting the road for stops nationwide throughout the summer and beyond.

"Drumstick brings excitement wherever it goes, and this year's partnership with WWE and Cody Rhodes takes that energy to a new level," said Meredith Exberger, Marketing Director at Dreyer's Grand Ice Cream. "From our new campaign to a limited-time flavor and the debut of the DrumTruck, we're giving fans more ways than ever to step into the Summer Snackdown."

The excitement continues with the return of the Drumstick Summer Snackdown Sweepstakes. Beginning April 18 through August 31, fans can purchase Drumstick products and upload their receipt for a chance to win $10,000, a SummerSlam weekend experience, exclusive WWE merchandise, and monthly prizes. Final winners will be announced in September 2026. New this year, a gift-with-purchase offers fans an exclusive Drumstick item when they buy three 4-count or two 8-count boxes in a single transaction, while supplies last (limit one per customer per month).

Additional surprises, WWE Superstar meet and greet opportunities and campaign moments will roll out in person and across Drumstick's social channels throughout the summer. To learn more, visit drumstick.com or follow @drumstick on Instagram and TikTok.

About Drumstick^®
Drumstick^® is part of Dreyer's Grand Ice Cream, Inc. a leading U.S. ice cream company, owned by Froneri, a fast-growth international business with a vision to build the world's best ice cream company. Dreyer's Grand Ice Cream manufactures, markets and distributes a full spectrum of delicious ice cream and frozen snacks made with high quality ingredients. With nearly 100 years of experience in the market, its robust portfolio of brands, which it manufactures and distributes in the U.S., includes Drumstick^®, Häagen-Dazs^®, Dreyer's/Edy's^® Grand and Slow Churned^®, Dibs^®, Outshine^®, Toll House^®, Push-Up^®, Frosty Paws^®, and Skinny Cow^®.

About WWE
WWE^® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.

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SOURCE Drumstick®

FAQ

What is Drumstick announcing for WrestleMania 42 (TKO) on April 18-19, 2026?

Drumstick is partnering with Cody Rhodes to launch a multi-channel campaign timed to WrestleMania 42. According to Drumstick, this includes a TV commercial, social content with Rhodes, the DrumTruck sampling tour, and fan meet-and-greets tied to the event.

What is the limited-edition Drumstick Red, White & Blueberry flavor and where can I buy it (TKO)?

The flavor is a strawberry frozen dessert with a blueberry sauce core and white confectionary coating with crispy rice. According to Drumstick, the four-count box will be available exclusively at Walmart for a limited time starting the week of April 7, 2026.

What is the DrumTruck and how will it operate during Summer 2026 (TKO)?

The DrumTruck is a fully branded sampling vehicle that will serve new Drumstick flavors at WrestleMania and nationwide stops. According to Drumstick, it debuts at Allegiant Stadium and will visit events across the country throughout the summer and beyond.

How does the Drumstick Summer Snackdown Sweepstakes work and what can winners receive (TKO)?

Fans can buy Drumstick products and upload receipts from April 18 to August 31, 2026 for prize entry. According to Drumstick, prizes include $10,000, a SummerSlam weekend experience, exclusive WWE merchandise, monthly prizes, and finalists announced in September 2026.

Are there any promotional offers or gift-with-purchase tied to the Drumstick WrestleMania campaign (TKO)?

Yes. Drumstick is offering a gift-with-purchase for an exclusive item when customers buy three 4-count or two 8-count boxes in one transaction. According to Drumstick, the offer is limited to one per customer per month while supplies last.