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Toyoda Gosei Develops World’s First Millimeter Wave Radar Compatible Emblem that Emits Light
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Toyoda Gosei has developed the world’s first automobile emblem that is transparent to millimeter wave radar and luminescent, set to debut on the new Lexus RZ battery electric vehicle (BEV) from Toyota. The emblem combines advanced metallic painting and optical design technologies, allowing it to serve a dual purpose: providing an attractive metallic finish while indicating the vehicle's charging status. This innovation solidifies Toyoda Gosei's commitment to integrating aesthetic design with advanced automotive functions. The company was recognized with the CE Special Award at the Toyota Motor Corporation Project Awards for this achievement.
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Developed world's first transparent and luminescent automobile emblem for BEVs.
Emblem enhances brand visibility and vehicle communication regarding charging status.
Received CE Special Award at Toyota Motor Corporation Project Awards.
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KIYOSU, Japan--(BUSINESS WIRE)--
Toyoda Gosei Co., Ltd. (TOKYO:7282) has developed the world’s first* automobile emblem that is both transparent to millimeter wave radar and luminescent. This product will be used on the new Lexus RZ battery electric vehicle (BEV) from Toyota Motor.
Emblem used on LEXUS RZ (when emitting white light) (Graphic: Business Wire)
Toyoda Gosei has previously provided millimeter wave radar compatible emblems, which offer both an attractive metallic appearance and transparency to millimeter wave radar for advanced driving support systems, and luminescent emblems that accentuate the brand logo with LED light. The newly-developed emblem offers both transparency and luminescence thanks to the company’s metallic painting technology and optical design technology. This product also provides a light notification function that indicates the BEV’s charging status or when the driver is approaching (communication between vehicle and user), and contribute to achieving advanced functions and design suited to BEVs. Toyoda Gosei received the CE Special Award for the new emblem at the Toyota Motor Corporation Project Awards.
Toyoda Gosei will continue to contribute to the creation of safer and more attractive automobiles through the development of new products that integrate sensing functions using millimeter wave radar or LiDAR into front-end products, which demand a high aesthetic sense as the face of the vehicle.
*As of March 31, 2023, based on an internal survey.
What is the significance of Toyoda Gosei's new automobile emblem for Lexus RZ?
The new emblem is the world's first that is both transparent to millimeter wave radar and luminescent, enhancing aesthetics and communication functions for the BEV.
When was Toyoda Gosei's new emblem developed?
The emblem development was announced in April 2023.
What technology does Toyoda Gosei use for its new emblem?
The emblem utilizes metallic painting technology and optical design technology for its transparency and luminescence.
What award did Toyoda Gosei receive for its new emblem?
Toyoda Gosei received the CE Special Award at the Toyota Motor Corporation Project Awards.
How does the new emblem contribute to vehicle safety and communication?
It provides a light notification function indicating the BEV's charging status or when a driver is approaching the vehicle.
