Toyoda Gosei’s LED Driver Alert Lighting System Used on New Prius

Rhea-AI Summary

Toyoda Gosei has launched an innovative LED driver alert lighting system designed to enhance safety by visually alerting drivers in critical situations. This system, featured in the new Toyota Prius, provides a brighter alert—approximately 30 times stronger than conventional decorative lighting—directed towards the driver’s seat to increase visibility, even during daytime. The technology combines Toyoda Gosei's expertise in rubber and plastic technology with electronic components, aiming to create secure mobile environments by improving communication between vehicles and occupants.

Positive

• Launch of new LED driver alert lighting system enhances safety features in Toyota Prius.
• Brightness of alert light is 30 times that of conventional systems, significantly improving driver awareness.

Negative

• None.

KIYOSU, Japan--(BUSINESS WIRE)-- Toyoda Gosei Co., Ltd. (TOKYO:7282) has developed an LED driver alert lighting system that adds an alert function to decorative lighting. This system is used on the new Toyota Prius.

LED driver alert lighting system used on Prius (Graphic: Business Wire)

Toyoda Gosei has been developing high value-added products that combine electronic components with its core rubber and plastic technology. Adding functions for communication between vehicle and occupants via LED lighting (human-machine interface system) to the steering wheel, instrument panel and other cockpit products contributes to the creation of more secure and comfortable mobile spaces.

The new LED driver alert lighting system visually alerts drivers using strong light at times such as when they remain stopped at an intersection without noticing that the vehicle in front of them has moved forward, or before the vehicle’s automatic deceleration system begins operating when a pedestrian or some obstacle is detected. The brightness of the strong light used to alert the driver is about 30 times higher than conventional decorative lighting. The light distribution design uses a light guide to direct the light toward the driver’s seat, so that it is easily noticeable by the driver even during the day.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230214005017/en/

Toyoda Gosei Co., Ltd.

Contact: Public Relations

Yusuke Kawahito

inquiry@mlist.toyoda-gosei.co.jp

Source: Toyoda Gosei Co., Ltd.

FAQ

What is the new product launched by Toyoda Gosei?

Toyoda Gosei has launched an LED driver alert lighting system.

How does the LED driver alert lighting system work?

It visually alerts drivers with a bright light when critical driving situations occur.

In which vehicle is the new LED driver alert lighting system used?

The system is utilized in the new Toyota Prius.

What is the brightness comparison of the new alert lighting system?

The brightness is approximately 30 times higher than conventional decorative lighting.

What technology does Toyoda Gosei integrate into their new product?

They combine electronic components with core rubber and plastic technology.