The Container Store Continues to Bolster Everything Organizer™ Collection With the Everything Organizer™ Drop-Front Shoe Box

Rhea-AI Summary

The Container Store (NYSE: TCS) has launched the Everything Organizer™ Drop-Front Shoe Box, an upgraded version of their popular shoe storage solution. The new product features a crystal clear, 360-degree view design made from PET plastic, offering a lightweight and shatter-resistant storage option. Notable features include magnetic closure, four corner feet for stable stacking, and a tuckaway door. Available in two sizes priced from $14.99 to $19.99, the product will be released in December across all store locations and online, with options to purchase individually or in packs of four.

Positive

• Product line expansion with premium version of existing popular product
• Strategic pricing positioning at $14.99-$19.99 range
• Multiple purchase options (individual/four-pack) to maximize sales potential

Negative

• None.

Insights

Market Research Analyst

This product launch represents a strategic but modest expansion of TCS's Everything Organizer™ collection. While the upgraded shoe box features premium elements like magnetic closure and 360-degree visibility, priced at $14.99 to $19.99, it's unlikely to significantly impact revenue streams. The product's showcase at Sneaker Con indicates targeted marketing towards collectors and enthusiasts, but the addressable market remains niche. The premium positioning relative to basic storage solutions may help maintain margins, though the PET plastic construction suggests controlled production costs. The December launch timing aligns with holiday shopping but falls in a traditionally slower period for home organization purchases.

Elevates Customer Favorite Drop-Front Shoe Box With A Crystal Clear 360-Degree Drop-Front in The Everything Organizer™ Collection

COPPELL, Texas--(BUSINESS WIRE)-- The Container Store (NYSE: TCS), the nation’s leading retailer of organizing solutions, custom spaces, and in-home services, has expanded its Everything Organizer™ offering with the launch of the Everything Organizer™ Drop-Front Shoe Box. This upgrade of the customer-favorite Drop-Front Shoe Box offers crystal clear, 360-degree views for those looking to showcase their shoe collection in an elevated, sleek manner.

Additional imagery of the product can be seen here: https://bit.ly/4emBKBx (Photo: Business Wire)

“Our Drop-Front Shoe Boxes have been a long-time customer favorite; and we feel that with this elevated version from our Everything Organizer™ collection, we have cornered the market in shoe storage and organization,” said Satish Malhotra, CEO and President of The Container Store. “We expect the Everything Organizer™ Drop-Front Shoe Box to resonate well with customers who are looking to enhance their display or start showcasing their prized shoe collection.”

The Everything Organizer™ Drop-Front Shoe Box is made of PET plastic, creating a lightweight, shatter resistant, and sturdier option for customers. Ideal for closets, new features include a magnetic close, four corner feet for stable stacking, a tuckaway door for easy access, and a 360-degree view. The large size, measuring 10 7/8 x 14 3/8 x 9 1/8 fits a men’s size 17 shoe. As featured at Sneaker Con with great feedback, customers can now showcase their shoe collection with an unobstructed view.

Offered in two sizes and priced from $14.99 to $19.99, the Everything Organizer™ Drop-Front Shoe Box will be available in December in all store locations of The Container Store and on containerstore.com. The product can be purchased individually or in a pack of four.

About The Container Store

Founded in 1978, The Container Store Group, Inc. (NYSE: TCS) is the nation’s only retailer with a solution-oriented offering of custom spaces, organizing solutions, and in-home services, designed to transform lives through the power of organization. With more than 100 locations nationwide and a flagship online store, the retailer offers an exclusive portfolio of custom space lines that can be designed for any area of the home, and more than 10,000 products to complete any space.

Visit www.containerstore.com for more information about complementary Custom Spaces in-home or in-store design, in-home organizing, products, store locations, trade program, and business to business opportunities.

Follow The Container Store on Facebook, X, Instagram, TikTok, YouTube, Pinterest and LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241112986390/en/

Investors:

ICR, Inc.

Farah Soi/Caitlin Churchill

203-682-8200

Farah.Soi@icrinc.com

Caitlin.Churchill@icrinc.com

or

Media:

The Container Store Group, Inc.

publicrelations@containerstore.com

Source: The Container Store

FAQ

When will The Container Store (TCS) release the Everything Organizer Drop-Front Shoe Box?

The Container Store will release the Everything Organizer Drop-Front Shoe Box in December 2024, available in all store locations and on containerstore.com.

How much does the new TCS Everything Organizer Drop-Front Shoe Box cost?

The Everything Organizer Drop-Front Shoe Box is priced from $14.99 to $19.99, available for purchase individually or in packs of four.

What are the key features of TCS's new Everything Organizer Drop-Front Shoe Box?

Key features include a crystal clear 360-degree view, PET plastic construction, magnetic closure, four corner feet for stable stacking, and a tuckaway door for easy access.