SUMMER JUST GOT JUICIER, SIMPLY SPIKED LEMONADE™ HITS SHELVES THIS JUNE

Rhea-AI Summary

Molson Coors Beverage Company (NYSE: TAP) is set to launch Simply Spiked Lemonade™ this June, featuring four new flavors inspired by the top chilled juice brand in the U.S. This product comes from a collaboration with The Coca-Cola Company, marking a significant addition to the ready-to-drink alcohol market. Each flavor is designed to offer a refreshing taste just in time for summer. The excitement surrounding the product's release has been unprecedented, and it's projected to capitalize on the popularity of the Simply brand, which is found in half of all American households.

Positive

• Simply Spiked Lemonade™ is launching with four exciting flavors, appealing to a diverse consumer base.
• The collaboration with The Coca-Cola Company strengthens Molson Coors' portfolio and brand recognition.
• Consumer excitement is high, as evidenced by substantial social media engagement.

Negative

• None.

Molson Coors debuts Simply Spiked Lemonade™ with variety pack and four, juicy new flavors

CHICAGO , May 4, 2022 /PRNewswire/ -- Molson Coors Beverage Company (NYSE: TAP) today announces that Simply Spiked Lemonade™, the highly anticipated new lineup of full-flavor alcohol beverages inspired by the country's no. 1 chilled juice brand, will arrive on shelves this June. Simply Spiked Lemonade™ marks the latest product line in the agreement between Molson Coors and The Coca Cola Company and will bring real fruit juice credentials to the ready-to-drink alcohol beverage space.

"We knew people would be excited once they found out about Simply Spiked Lemonade™. We didn't expect the unprecedented level of consumer hype, which we've never seen for a product announcement before," says Joy Ghosh, vice president of above premium beer and flavored alcohol beverages at Molson Coors Beverage Company. "From all the tweets, memes and off-the-charts social excitement, people are pumped to try this product and the good news is, the wait is almost over. In a few weeks, drinkers across the country will be able to try Simply Spiked Lemonade™ for themselves."

Just in time for summer, Simply Spiked Lemonade™ will debut this June in four distinct flavors:

• Signature Lemonade: Bright and refreshing, with a perfect balance of sweet lemonade and fresh, lemony tartness
• Strawberry Lemonade: Ripe, jammy strawberry notes combined with an elevated, tart lemonade finish
• Blueberry Lemonade: Unique and refreshing, with ripe blueberry notes blended with smooth lemonade flavor
• Watermelon Lemonade: Watermelon sweetness complimented by a bright, lemon juice balance

Each will be available in a four-flavor variety pack featuring slim cans as well as 24oz standalone cans for select flavors.

Molson Coors Beverage Company produces, distributes and markets Simply Spiked Lemonade™ as part of an agreement with The Coca-Cola Company. As The Coca-Cola Company's second-largest U.S. brand in terms of net revenue after Coca-Cola, Simply® is a $1 billion+ and growing brand. It can be found in 1 of every 2 American households.

The launch of Simply Spiked Lemonade™ marks the latest collaboration between Molson Coors and The Coca-Cola Company following the 2021 launch of Topo Chico® Hard Seltzer, which recently expanded with Topo Chico® Ranch Water Hard Seltzer and Topo Chico® Margarita Hard Seltzer in 2022.

To learn about how Simply Spiked Lemonade™ is gearing up for its juicy summer launch, visit drinksimplyspiked.com and follow the brand on social @DrinkSimplySpiked.

 

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SOURCE Molson Coors

FAQ

What is Simply Spiked Lemonade™?

Simply Spiked Lemonade™ is a new line of alcoholic beverages launched by Molson Coors, inspired by the Simply juice brand.

When will Simply Spiked Lemonade™ be available?

Simply Spiked Lemonade™ will hit shelves in June 2022.

What flavors will Simply Spiked Lemonade™ come in?

The beverage will be available in four flavors: Signature Lemonade, Strawberry Lemonade, Blueberry Lemonade, and Watermelon Lemonade.

Is Simply Spiked Lemonade™ part of a collaboration?

Yes, it is produced in collaboration with The Coca-Cola Company, enhancing the product's market appeal.

How popular is the Simply brand?

The Simply brand generates over $1 billion in revenue and is found in one of every two American households.