Del Taco Rolls Out Next Iteration of 20 Under $2 Value Menu and New Poppers Drinks

Rhea-AI Summary

Del Taco has introduced new Chicken Cheddar Rollers and brought back Poppers drinks in exciting flavors. Amid rising inflation, Del Taco's value menu now features three types of Chicken Cheddar Rollers at $1.29 each. The chain also reintroduces Purple Pear Lemonade and Sprite Poppers, priced at $1.99 for 16 oz. and $2.99 for 24 oz. To celebrate the launch, a special deal is available exclusively for Del Yeah! Rewards members on April 20, allowing them to buy five Chicken Cheddar Rollers for $4.20. Del Taco emphasizes the need for affordable, fresh food in today's economy.

Positive

• Introduction of new Chicken Cheddar Rollers priced at $1.29 increases product variety.
• Reintroduction of Poppers drinks adds to the beverage offering.
• Strategic promotion for Rollerdaze could boost customer traffic and sales.

Negative

• None.

New Chicken Cheddar Rollers debut on Del’s popular value menu and Poppers drinks are back with new flavors

LAKE FOREST, Calif., April 14, 2022 (GLOBE NEWSWIRE) -- As inflation continues to skyrocket prices on everything from gas to rent and more, Del Taco, the nation’s second largest Mexican quick service restaurant*, continues to offer the largest variety of drinks and fresh-made items under $2 in the quick service category. Starting today, Del Taco’s popular 20 Under $2 menu will include three new Chicken Cheddar Rollers made with freshly grilled, marinated chicken, freshly grated cheddar cheese, and a choice of three savory sauces rolled in a warm flour tortilla. Del Taco’s latest Poppers drinks are also back for a limited time in two exciting new flavors, Purple Pear Lemonade Poppers and Purple Pear Sprite^® Poppers. Topped with kiwi fruit juice popping boba pearls and infused with sweet prickly pear flavor, the purple beverages explode in your mouth for a next level sipping experience.

“In the quick-service category, we are continuing to see value menus disappear at a time when guests need affordable, flavorful and fresh-made food more than ever.  We want to continue to be first in their minds as the go-to solution when inflation continues to shrink their wallet,” said Tim Hackbardt, Del Taco’s Chief Marketing Officer. “To do this well, we know guests appreciate a wide variety of items and flavors rather than only three or four items or temporary discounted offers. Del Taco’s New Chicken Cheddar Rollers deliver on this promise with three new flavors made with fresh ingredients at a price that guests can count on every day on our 20 Under $2 Menu. Additionally, although not part of our value menu, we are just as thrilled to launch our next fusion flavor bursting versions of our Poppers drinks with two new prickly pear and kiwi thirst quenchers”

Del Taco’s new Chicken Cheddar Rollers and Purple Pear Poppers drinks follow the brand strategy to provide guests fresh-made to order food and ingredients at an unbelievable value with craveable flavors they can’t get anywhere else**:

• NEW Chicken Cheddar Rollers ($1.29) are filled will freshly grilled, marinated chicken, freshly grated cheddar cheese, and choice of tangy green sauce (Original), creamy ranch sauce or chipotle sauce, rolled in a warm flour tortilla.
• NEW Purple Pear Lemonade Poppers ($1.99 for 16 oz./$2.99 for 24 oz.) are colorfully made with popping pearls that burst with refreshing kiwi fruit juice mixed with our purple, prickly pear flavors and served over Minute Maid^®  ZeroSugar Lemonade and ice.
• NEW Purple Pear Sprite^® Poppers ($1.99 for 16 oz./$2.99 for 24 oz.) marry the sensory pleasure of fizzy, refreshing Sprite^® and bursts of kiwi fruit flavored popping pearls mixed with our sweet, prickly pear flavors over ice.
  

Guests looking to try the new Chicken Cheddar Rollers are in for an additional treat. To celebrate the rollout, Del Taco’s Del Yeah!™ Rewards members can get five Chicken Cheddar Rollers for $4.20 on Wednesday, April 20*** for one day only on what Del Taco is calling Rollerdaze. Additionally, fans unable to pop into their local Del restaurant for the one day only deal can access the offer and Free Delivery through the Del Taco app****. Del Taco’s 4/20 Rollerdaze deal is timed to coincide with the unofficial national cannabis holiday to fulfill those mass munchie needs, but whether you wake and bake or don’t partake everyone can enjoy a smokin’ deal in the Del Yeah! Rewards app to try the new Chicken Cheddar Rollers. For more details about Del’s Rollerdaze deal, visit https://deltaco.com/420_rollerdaze. To find the new Chicken Cheddar Rollers and Purple Pear Poppers near you visit deltaco.com.

*By number of units.
**Price and participation may vary.
***Del Yeah!™ Rewards registration required to access deal. Available only on orders placed through the Del Yeah!™ Rewards app or deltaco.com. Must add $4.20 Chicken Cheddar Rollers bundle to cart to receive discounted price. No offer required. Valid Wednesday, 4/20/2022 only. Limit 1 discounted bundle per purchase. Not valid with any other offer, discount, or coupon. No cash value. Price and participation may vary. Not valid with 3rd Party delivery providers.
****Del Yeah!™ Rewards registration required to access Free Delivery promotion. Available only on delivery orders placed through the Del Yeah!™ Rewards app or deltaco.com. Valid Wednesday, 4/20/2022 only. No cash value. Price and participation may vary. Not valid with 3rd party delivery providers.

About Del Taco Restaurants, Inc.
Del Taco offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive-thru. Del Taco’s menu items taste better because they are made with quality ingredients like freshly grilled, marinated chicken and carne asada steak, fresh house-made guacamole, freshly grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco.

Founded in 1964, today Del Taco serves more than three million guests each week at its approximately 600 restaurants across 16 states. Del Taco’s commitment to providing guests with the best quality and value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit deltaco.com.

Media Contact
Annie Drury
Allison+Partners for Del Taco
deltaco@allisonpr.com
619-342-9386

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/64044acd-ee98-4df5-abe0-bfe296b75b4b

FAQ

What is Del Taco's new product offering as of April 2022?

Del Taco introduced new Chicken Cheddar Rollers and Poppers drinks in April 2022.

How much do the new Chicken Cheddar Rollers cost?

The new Chicken Cheddar Rollers cost $1.29 each.

What flavors are available for the new Poppers drinks?

The new Poppers drinks come in Purple Pear Lemonade and Purple Pear Sprite flavors.

When can Del Yeah! Rewards members get a discount on Chicken Cheddar Rollers?

Del Yeah! Rewards members can get five Chicken Cheddar Rollers for $4.20 on April 20, 2022.

What is included in Del Taco's 20 Under $2 menu?

Del Taco's 20 Under $2 menu includes a variety of items including the new Chicken Cheddar Rollers.