Del Taco Continues Expansion in the Southeast with Plans to Enter Mississippi Market

Rhea-AI Summary

Del Taco has announced a multi-unit development deal with franchisees Brandon Jones and Tyrone Smith, marking the brand's expansion into Mississippi and further growth in Alabama. With a combined 45 years of experience, the franchisees aim to bring quality Mexican quick-service food to these underserved markets. Del Taco highlights the growth potential for experienced operators, seeking to expand its reach across the U.S. with open territories available for multi-unit operators.

Positive

• Expansion into Mississippi and Alabama, tapping into underserved markets.
• Partnership with experienced franchisees with a proven track record.
• Del Taco's QSR+ positioning offers significant growth potential.

Negative

• None.

Five Unit Restaurant Deal with Seasoned Franchisee Will Drive Momentum Across the Region

LAKE FOREST, Calif., June 21, 2022 (GLOBE NEWSWIRE) -- Del Taco, the nation’s second largest Mexican quick service restaurant*, announced its newest multi-unit deal as the brand continues to add new locations across the Southeastern US. This partnership with experienced franchisees Brandon Jones and Tyrone Smith covers Tuscaloosa, AL and for the first time in the brand’s history, Del Taco will be entering the state of Mississippi.

“Tyrone and I have over four decades of experience operating in the QSR franchise space and have great success in making sure the brands we work with grow within the Mississippi and Alabama markets,” says Jones. “This area has been in need of a superior Mexican QSR brand and we strongly believe Del Taco will be a big hit, especially under our guidance and ownership.”

Combined, Jones and Smith have nearly 45 years of experience owning and operating QSR restaurants, currently owning and operating both Sonics and McAlister’s Delis in the region.

“Brandon and Tyrone capture everything we look for in a franchise partner. They are committed to their community and place a strong focus on people and operations, which translates directly into successful growth in the brands they work with, which aligns perfectly with Del Taco’s culture,” said Jeff Little, SVP of Development. “We look forward to continuing to bring fresh quality Mexican food to the residents of Alabama and for the first time, to the state of Mississippi in partnership with our newest franchisees.”

Del Taco’s unique QSR+ positioning within the Mexican quick-service segment presents great growth potential for experienced multi-unit operators and private equity firms looking to diversify portfolios. With development areas open across the U.S., Del Taco is continuing to seek multi-unit operators who are looking for the opportunity to claim a territory and grow alongside the company.

To learn more about Del Taco’s franchise opportunity, visit www.deltacofranchise.com.

*By number of units.

About Del Taco
Del Taco offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, freshly grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco.

Founded in 1964, today Del Taco serves more than three million guests each week at its approximately 600 restaurants across 16 states. Del Taco’s commitment to providing guests with the best quality and value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit www.deltaco.com.

Media Contact
Tara Woodall
Allison+Partners
deltaco@allisonpr.com 
619-342-9386

FAQ

What is the significance of Del Taco's new franchise deal in Mississippi?

Del Taco is entering Mississippi for the first time, indicating market expansion and growth opportunities.

Who are the franchisees involved in Del Taco's latest development deal?

The franchisees are Brandon Jones and Tyrone Smith, with nearly 45 years of combined experience in the QSR space.

How many units is Del Taco planning to open in the new franchise deal?

The deal encompasses five new restaurant units.

What is Del Taco's strategy for growth in the Southeastern U.S.?

Del Taco is focusing on multi-unit partnerships with experienced operators to expand its brand presence in the region.

What types of food does Del Taco serve?

Del Taco offers a variety of Mexican and American dishes, prepared with fresh ingredients.