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Stellantis N.V. (NYSE: STLA) is a multinational automotive manufacturing corporation formed on January 16, 2021, through a merger between Fiat Chrysler Automobiles and PSA Group. It stands as the world's fifth-largest automaker, known for its diverse and iconic portfolio of 14 brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, and mobility brands Free2Move and Leasys.
The company’s mission is to lead the world in sustainable mobility technology, focused on creating value for stakeholders and communities. Stellantis has a strong market presence in Europe, North America, and South America, with 44% of its 2023 sales volume in Europe, 29% in North America, and 15% in South America. Despite challenges like the microchip shortage, the company reported a sales volume of 6.2 million vehicles and EUR 189.5 billion in revenue in 2023.
Stellantis is constantly innovating and expanding its product lineup. Recent highlights include the launch of the Dodge Complete Performance Package, which enhances vehicle protection and includes high-performance driving instruction at Radford Racing School. Additionally, the 2025 Ram 1500 RHO, a powerhouse off-road truck, exemplifies the brand's relentless pursuit of performance and engineering excellence.
In the electric vehicle (EV) sector, Stellantis is making strides with the Fiat 500e, an all-electric version of its legendary 500 model, and the Jeep Wagoneer S, showcasing the flexibility of the STLA Large platform. These innovations underscore Stellantis' commitment to sustainable and high-performance mobility solutions.
The company is also engaging customers through unique marketing initiatives and community events. The Jeep Beach event, for instance, attracted over 40,000 Jeep 4x4s, raising significant funds for local charities. Similarly, Alfa Romeo's limited edition Quadrifoglio Super Sport models highlight the brand’s dedication to performance and exclusivity.
Stellantis continues to leverage its rich heritage and innovative spirit to push the boundaries of the automotive industry, ensuring it remains at the forefront of technological advancements and market trends.
FCA US LLC reported a 5% increase in first-quarter U.S. total sales, reaching 469,651 vehicles compared to 446,768 in 2020. Retail sales surged 25%, with notable performances from the Jeep brand, including Wrangler sales up 25% to 49,646 vehicles. Ram brand achieved its best-ever monthly and quarterly retail sales, rising 28%. Chrysler and Alfa Romeo brands also saw increases of 32% and 25% respectively. However, Dodge sales fell by 28%, driven by significant declines in models like the Journey and Caravan.
Stellantis announced the auction of the first production 2021 Ram 1500 TRX, which sold for $410,000 at the Barrett-Jackson Scottsdale Auction on March 26, 2021. All proceeds will support United Way of Southeast Michigan's 2-1-1 helpline for veterans. The Ram 1500 TRX, recognized as the most powerful truck with 702 horsepower, is part of a limited edition of 702 units, which sold out in under three hours. The auctioned truck included a unique authentication kit, highlighting its collectible status.
On March 26, 2021, in Moab, Utah, the Jeep brand announced the launch of the Jeep 4xe Charging Network, aimed at installing EV charging stations at off-road trailheads across the U.S. over the next year. This initiative coincides with the debut of the 2021 Jeep Wrangler 4xe, the brand's first plug-in hybrid. Initial stations will open this spring at iconic trails like Moab, Rubicon, and Big Bear. Jeep 4xe owners will access free charging through a mobile app, supporting the vehicle's 21 miles of all-electric range and promoting zero-emission off-road adventures.
Stellantis's Jeep brand unveiled new concept vehicles for the 2021 Easter Jeep Safari in Moab, showcasing electrification and enhanced off-road capabilities. Highlights include the Jeep Magneto, a fully electric Wrangler with 285 hp and a 0-60 mph time of 6.8 seconds, and the Jeepster Beach, a modernized 1968 Jeepster Commando featuring a turbocharged engine. Other concepts include the Gladiator Red Bare with a 3.0L EcoDiesel engine and the Jeep Farout, a dedicated overlanding vehicle. These vehicles emphasize Jeep's commitment to performance and innovation while appealing to off-road enthusiasts.
The Ram Truck brand, part of Stellantis, launched a new advertising campaign titled "I'm A Ram," featuring music by five-time Grammy winner Chris Stapleton. This campaign emphasizes the brand's commitment to quality and the capabilities of its trucks, including the award-winning Ram 1500 and Heavy Duty models. The campaign will be showcased across television, digital platforms, and social media, with spots debuting during NCAA March Madness. Notably, the Ram trucks have been recognized for their performance, including industry-leading towing capacities and fuel efficiency.
Dodge has announced the availability of the Gold Rush paint color on select 2021 Dodge Charger models, including R/T, Scat Pack, and SRT Hellcat variants. This move commemorates the brand's 'golden anniversary' and follows a record-breaking year for the Charger line, particularly the Scat Pack. Dealers can start ordering this color in spring 2021. Gold Rush is part of a broader strategy to expand popular features across the lineup, aiming to enhance customer satisfaction and leverage recent quality accolades.
The all-new 2022 Wagoneer and Grand Wagoneer mark the return of an iconic American SUV, featuring advanced technology and premium craftsmanship. Starting U.S. MSRP for the Wagoneer is $57,995, while the Grand Wagoneer starts at $86,995. Customers can reserve one of 12 pre-configured models by placing a $500 deposit. Wagoneer promises superior customer service through a dedicated concierge and 24/7 support. Deliveries are set for the second half of 2021, with unique features such as a spacious third row and the latest Uconnect system enhancing the driving experience.
The 2022 Wagoneer and Grand Wagoneer, marking the rebirth of a premium icon under the Jeep brand, feature legendary off-road capabilities and luxurious design. Equipped with three 4x4 systems, a best-in-class towing capacity of 10,000 lbs., and a refined interior with artisan craftsmanship, these models are designed for comfort and performance. The advanced Uconnect 5 system offers a tech-rich experience, while prominent safety features enhance driver confidence. Built in Warren, Michigan, they will hit showrooms in late 2021.
Stellantis has launched the 2021 Drive for Design contest for U.S. high school students in grades 10-12, challenging them to create sketches of an electrified Jeep vehicle.
Entries are due by May 14, 2021, with three winners set to receive mentoring from Stellantis designers, scholarships to the College for Creative Studies, and other prizes.
This initiative, which began nine years ago, aims to inspire and connect young artists with careers in automotive design.
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