Stellantis N.V. - STLA STOCK NEWS

Stellantis has announced the launch of the Jeep Wrangler Xtreme Recon Package, enhancing the vehicle's off-road capabilities. The package features 35-inch BF Goodrich KO2 all-terrain tires and starts production at the Toledo Assembly Plant in August. The Xtreme Recon includes a 100:1 crawl ratio available later this year, boosting off-road control. Key specifications include approach angle of 47.4 degrees and ground clearance of 12.9 inches. This move marks Jeep's effort to sustain its legacy as a leading 4x4 brand while fulfilling customer demand for enhanced vehicle features.

Stellantis announced the launch of the all-new 2021 Jeep Grand Cherokee L, now featuring three rows of seats, which began shipping to dealers nationwide on June 21, 2021. Manufactured at the Detroit Assembly Complex - Mack plant, this model is positioned to enhance Jeep's offerings in the full-size SUV market. The launch is supported by a $1.6 billion investment aimed at creating 3,850 new jobs, with 2,100 filled by Detroit residents. The Grand Cherokee L boasts advanced 4x4 capabilities, improved safety features, and next-gen technologies, highlighting Stellantis's commitment to innovation and local employment.

On June 17, 2021, Stellantis announced a partnership with DSR Performance to distribute officially licensed engine parts for the Dodge Challenger Mopar Drag Pak. This initiative enhances the existing collaboration dating back to 2003, providing a comprehensive catalog of over 20 specialty parts for grassroots and professional drag racers. The Drag Pak, known for its high-performance capabilities, recently showcased a 7-second quarter-mile run at the NHRA Gatornationals. DSR Performance will also offer on-site support at NHRA events, further integrating their offerings into the racing community.

Stellantis has partnered with the National Business League to establish a National Black Supplier Development Program aimed at enhancing opportunities for Black businesses. This initiative seeks to develop over 2.9 million Black suppliers for future contracting and procurement opportunities, emphasizing racial equity in the marketplace. A virtual training portal will facilitate qualification and training, providing resources for entrepreneurship. This program comes in light of the challenges faced by Black businesses during the COVID-19 pandemic, with up to 40% closing permanently in 2020.

Dodge has announced a promotional partnership with Universal Pictures for the upcoming film "F9," launching a multi-tier marketing campaign, including the "Superpower" spot. This campaign, starting June 11, features Dodge vehicles prominently across various media platforms and in an Atlantic Records music video. "F9" is the ninth installment of the franchise, which has grossed over $5 billion globally. Dodge vehicles like the Charger SRT Hellcat are highlighted in the film, reinforcing the brand's legacy within the franchise.

The MotorTrend Presents Roadkill Nights Powered by Dodge returns on August 14, 2021, in Pontiac, Michigan, celebrating American car culture. This event features legal street racing on historic Woodward Avenue, interactive experiences, and showcases from popular automotive influencers.

Participants can enjoy Dodge thrill rides in Challenger and Charger SRT Hellcats, a muscle car show, and a new celebrity racing format. The event will livestream for fans unable to attend, ensuring widespread engagement with the automotive community.

Volta Industries is partnering with Jeep to promote the launch of the new Wrangler 4xe through a unique advertising campaign on Volta's EV charging stations. Launching in July 2021, the campaign features dynamic weather-based ads displayed on large digital screens, highlighting the vehicle's versatility. As the first brand to use this technology, Jeep aims to engage drivers at key moments during their daily commutes. Volta Charging's network reaches over 70 million consumers, enhancing consumer awareness and encouraging EV adoption.

Stellantis has launched Detroit's Greenest Initiative, a three-year, $1 million project aimed at enhancing the eastside neighborhoods around the Detroit Assembly Complex. Key features include a community pavilion and environmental upgrades at a stormwater park, with construction starting in fall 2021. The initiative emphasizes community collaboration, leading to projects like a state-of-the-art air quality monitoring station and the planting of 1,100 trees. This venture aims to improve local living conditions and promote sustainability in Detroit.

Stellantis announces the launch of the 2021 Jeep Freedom special editions, celebrating U.S. military personnel with military-themed designs across its entire 4x4 lineup. Each purchase will contribute $250 to the USO, supporting service members. The starting MSRP for these models ranges from $26,285 for the Jeep Renegade to $42,015 for the Gladiator. Additionally, active and recently retired military members are eligible for a $500 Military Bonus Cash. Standard features include the Jeep Wave® program, offering premium customer service benefits.