Stagwell Named Global Lead for Creative Campaigns and Social Content at Adobe

Rhea-AI Summary

Adobe has appointed Stagwell as its global lead for creative campaigns and social content for its Digital Media business. This expanded partnership leverages the strengths of five Stagwell agencies, including 72andSunny, Code and Theory, Locaria, Movers+Shakers, and National Research Group. The collaboration aims to deliver impactful solutions for Adobe and global creators.

Additionally, Stagwell and Adobe will launch a three-year joint go-to-market initiative to accelerate the content supply chain for brands. This partnership integrates solutions from Adobe Experience Cloud, Document Cloud, Creative Cloud, and Stagwell Marketing Cloud to create winning offerings for both companies' clients.

72andSunny will lead global creative and strategy, expanding their seven-year partnership with Adobe. Movers+Shakers will spearhead global social efforts, while Code and Theory will be responsible for launching Adobe GenStudio and other high-profile assignments.

Positive

• Stagwell appointed as global lead for Adobe's creative campaigns and social content
• Partnership involves five Stagwell agencies, showcasing integrated strengths
• Three-year joint go-to-market initiative to accelerate content supply chain for brands
• Expansion of existing partnerships, such as 72andSunny's seven-year collaboration with Adobe

Negative

• None.

Stagwell and Adobe to build a modern marketing partnership with expanded Global wins, while launching a three-year innovative joint go-to-market business partnership leveraging each company's unique offerings

Stagwell's agencies 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more to collaborate for Adobe at a global scale

NEW YORK, Oct. 1, 2024 /PRNewswire/ -- Adobe (NASDAQ: ADBE) today appointed Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, as its global lead for creative campaigns and social content for its Digital Media (DMe) business. Leveraging the integrated strengths of five agencies across the network from upstream research and insights to global strategy and creative, Stagwell proudly takes on the global remit to deliver impactful solutions for Adobe and global creators.

Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences. This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients.

"We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs," said Chairman and CEO of Stagwell Mark Penn. "This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers."

72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

Contact:
Kara Gelber
PR@Stagwellglobal.com

 

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SOURCE Stagwell Inc.

FAQ

What is the new partnership between Stagwell (STGW) and Adobe?

Stagwell (STGW) has been appointed as Adobe's global lead for creative campaigns and social content for its Digital Media business. The partnership also includes a three-year joint go-to-market initiative to accelerate the content supply chain for brands.

Which Stagwell agencies are involved in the Adobe partnership?

The partnership involves five Stagwell agencies: 72andSunny, Code and Theory, Locaria, Movers+Shakers, and National Research Group. Each agency will contribute its unique strengths to the collaboration.

What specific roles will Stagwell agencies play in the Adobe partnership?

72andSunny will lead global creative and strategy, Movers+Shakers will lead global social efforts, and Code and Theory will be responsible for launching Adobe GenStudio and other high-profile assignments.

How long is the joint go-to-market initiative between Stagwell (STGW) and Adobe?

The joint go-to-market initiative between Stagwell (STGW) and Adobe is set for a three-year period, focusing on accelerating the content supply chain for brands.