Stagwell Named Global Lead for Creative Campaigns and Social Content at Adobe
Adobe has appointed Stagwell as its global lead for creative campaigns and social content for its Digital Media business. This expanded partnership leverages the strengths of five Stagwell agencies, including 72andSunny, Code and Theory, Locaria, Movers+Shakers, and National Research Group. The collaboration aims to deliver impactful solutions for Adobe and global creators.
Additionally, Stagwell and Adobe will launch a three-year joint go-to-market initiative to accelerate the content supply chain for brands. This partnership integrates solutions from Adobe Experience Cloud, Document Cloud, Creative Cloud, and Stagwell Marketing Cloud to create winning offerings for both companies' clients.
72andSunny will lead global creative and strategy, expanding their seven-year partnership with Adobe. Movers+Shakers will spearhead global social efforts, while Code and Theory will be responsible for launching Adobe GenStudio and other high-profile assignments.
Adobe ha nominato Stagwell come guida globale per le campagne creative e i contenuti social per il suo business di Media Digitali. Questa partnership ampliata sfrutta i punti di forza di cinque agenzie di Stagwell, tra cui 72andSunny, Code and Theory, Locaria, Movers+Shakers e National Research Group. La collaborazione mira a fornire soluzioni impattanti per Adobe e i creatori globali.
Inoltre, Stagwell e Adobe lanceranno un iniziativa congiunta di go-to-market della durata di tre anni per accelerare la catena di approvvigionamento dei contenuti per i brand. Questa partnership integra le soluzioni di Adobe Experience Cloud, Document Cloud, Creative Cloud e Stagwell Marketing Cloud per creare offerte vincenti per i clienti di entrambe le aziende.
72andSunny guiderà la creatività e la strategia globale, ampliando la loro partnership di sette anni con Adobe. Movers+Shakers sarà all'avanguardia negli sforzi sociali globali, mentre Code and Theory sarà responsabile del lancio di Adobe GenStudio e altri incarichi di alto profilo.
Adobe ha nombrado a Stagwell como su líder global en campañas creativas y contenido social para su negocio de Medios Digitales. Esta asociación ampliada aprovecha las fortalezas de cinco agencias de Stagwell, incluyendo 72andSunny, Code and Theory, Locaria, Movers+Shakers y National Research Group. La colaboración tiene como objetivo ofrecer soluciones impactantes para Adobe y creadores globales.
Adicionalmente, Stagwell y Adobe lanzarán una iniciativa conjunta de go-to-market de tres años para acelerar la cadena de suministro de contenidos para marcas. Esta asociación integra soluciones de Adobe Experience Cloud, Document Cloud, Creative Cloud y Stagwell Marketing Cloud para crear ofertas ganadoras para los clientes de ambas empresas.
72andSunny liderará la creatividad y estrategia global, ampliando su asociación de siete años con Adobe. Movers+Shakers encabezará los esfuerzos sociales globales, mientras que Code and Theory será responsable del lanzamiento de Adobe GenStudio y otras tareas de alto perfil.
어도비는 Stagwell을 디지털 미디어 사업의 창의적 캠페인 및 소셜 콘텐츠를 위한 글로벌 리드로 임명했습니다. 이 확대된 파트너십은 72andSunny, Code and Theory, Locaria, Movers+Shakers 및 National Research Group 등 다섯 개 Stagwell 에이전시의 강점을 활용합니다. 이 협업은 어도비와 글로벌 창작자들을 위해 영향력 있는 솔루션을 제공하는 것을 목표로 합니다.
추가로, Stagwell과 어도비는 브랜드를 위한 콘텐츠 공급망을 가속화하기 위한 3년 공동 시장 진출 이니셔티브를 시작할 것입니다. 이 파트너십은 어도비 경험 클라우드, 문서 클라우드, 크리에이티브 클라우드와 Stagwell 마케팅 클라우드의 솔루션을 통합하여 두 회사 고객을 위한 성공적인 제안을 만듭니다.
72andSunny는 글로벌 창작 및 전략을 이끌며 어도비와의 7년 파트너십을 확장합니다. Movers+Shakers는 글로벌 소셜 노력을 이끌고, Code and Theory는 어도비 GenStudio와 기타 고급 과제를 출시할 책임을 집니다.
Adobe a nommé Stagwell comme son leader mondial pour les campagnes créatives et le contenu social de son activité Media Digital. Ce partenariat élargi tire parti des forces de cinq agences Stagwell, y compris 72andSunny, Code and Theory, Locaria, Movers+Shakers et National Research Group. La collaboration vise à fournir des solutions percutantes pour Adobe et les créateurs du monde entier.
De plus, Stagwell et Adobe lanceront une initiative conjointe de mise sur le marché de trois ans pour accélérer la chaîne d'approvisionnement de contenu pour les marques. Ce partenariat intègre des solutions d'Adobe Experience Cloud, Document Cloud, Creative Cloud et Stagwell Marketing Cloud pour créer des offres gagnantes pour les clients des deux entreprises.
72andSunny dirigera la créativité et la stratégie mondiale, élargissant ainsi leur partenariat de sept ans avec Adobe. Movers+Shakers dirigera les efforts sociaux mondiaux, tandis que Code and Theory sera responsable du lancement d'Adobe GenStudio et d'autres projets de haut niveau.
Adobe hat Stagwell als globalen Leiter für kreative Kampagnen und Social Content für sein Digital Media-Geschäft ernannt. Diese erweiterte Partnerschaft nutzt die Stärken von fünf Stagwell-Agenturen, darunter 72andSunny, Code and Theory, Locaria, Movers+Shakers und National Research Group. Das Ziel der Zusammenarbeit ist es, wirkungsvolle Lösungen für Adobe und globale Kreative bereitzustellen.
Darüber hinaus werden Stagwell und Adobe eine drei-jährige gemeinsame Markteinführungsinitiative starten, um die Content-Lieferkette für Marken zu beschleunigen. Diese Partnerschaft integriert Lösungen aus Adobe Experience Cloud, Document Cloud, Creative Cloud und Stagwell Marketing Cloud, um gewinnende Angebote für die Kunden beider Unternehmen zu schaffen.
72andSunny wird die globale Kreativität und Strategie leiten und damit ihre siebenjährige Partnerschaft mit Adobe ausbauen. Movers+Shakers wird die globalen sozialen Bemühungen anführen, während Code and Theory für den Launch von Adobe GenStudio und andere hochkarätige Aufträge verantwortlich sein wird.
- Stagwell appointed as global lead for Adobe's creative campaigns and social content
- Partnership involves five Stagwell agencies, showcasing integrated strengths
- Three-year joint go-to-market initiative to accelerate content supply chain for brands
- Expansion of existing partnerships, such as 72andSunny's seven-year collaboration with Adobe
- None.
Insights
This partnership between Stagwell and Adobe represents a significant win for Stagwell, potentially boosting its revenue and market position. As the global lead for Adobe's creative campaigns and social content, Stagwell gains access to a high-profile client with a
The three-year joint go-to-market initiative is particularly noteworthy. By combining Stagwell Marketing Cloud with Adobe's suite of products, they're creating a comprehensive offering that could attract more clients and increase market share for both companies. This synergy could lead to long-term growth opportunities beyond the initial contract.
For investors, this news signals Stagwell's ability to compete at the highest level and secure major accounts. It demonstrates the company's integrated strength across multiple agencies, which could be a key differentiator in winning future high-value contracts. However, the financial impact will depend on the contract's value, which isn't disclosed. Investors should monitor future financial reports for evidence of revenue growth and improved margins resulting from this partnership.
The collaboration between Stagwell and Adobe is a strategic move that positions both companies at the forefront of the content supply chain revolution. By integrating Stagwell's creative capabilities with Adobe's technology stack, they're addressing a critical need in the market for streamlined, efficient content creation and delivery processes.
The partnership leverages Adobe's dominant position in creative software (Creative Cloud) and marketing technology (Experience Cloud) with Stagwell's expertise in strategy and content creation. This combination could potentially accelerate the development of AI-driven content creation tools, given Adobe's recent focus on generative AI.
The mention of Adobe GenStudio is particularly intriguing. This could be a new AI-powered content creation platform, which, if successful, could disrupt the creative industry. For Stagwell, being at the forefront of this launch could provide valuable insights and a competitive edge in adapting to AI-driven creative processes.
Investors should watch for how this partnership influences Stagwell's technological capabilities and whether it leads to the development of proprietary tools or methodologies that could become additional revenue streams.
Stagwell and Adobe to build a modern marketing partnership with expanded Global wins, while launching a three-year innovative joint go-to-market business partnership leveraging each company's unique offerings
Stagwell's agencies 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more to collaborate for Adobe at a global scale
Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences. This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients.
"We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs," said Chairman and CEO of Stagwell Mark Penn. "This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers."
72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
Contact:
Kara Gelber
PR@Stagwellglobal.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-named-global-lead-for-creative-campaigns-and-social-content-at-adobe-302263246.html
SOURCE Stagwell Inc.
FAQ
What is the new partnership between Stagwell (STGW) and Adobe?
Which Stagwell agencies are involved in the Adobe partnership?
What specific roles will Stagwell agencies play in the Adobe partnership?
How long is the joint go-to-market initiative between Stagwell (STGW) and Adobe?
