STAGWELL INC Stock Price, News & Analysis

Assembly, a Stagwell (NASDAQ: STGW) agency, has launched Scene Modeled Media Attribution (MMA), an enhanced marketing mix modeling app within their STAGE Scene proprietary platform. The app, developed with META's support, aims to revolutionize marketing campaign measurement and optimization.

Key features include increased frequency of marketing mix model outputs, automated data processes, and real-time campaign optimization capabilities. The platform demonstrates impressive metrics: up to 13% ROI boost, 26% reduction in modeling time, and 30% cost savings compared to competitors. Currently in BETA testing, Scene MMA will be available to clients later this year, featuring STAGE AI integration for faster modeling and cross-channel allocation insights.

Stagwell (NASDAQ: STGW) has appointed Connie Chan as Chief Growth Officer for Asia Pacific, effective July 2025. Based in Singapore, Chan will lead Stagwell's growth strategy and operations across APAC markets, reporting to Ryan Linder, EVP, Global Chief Marketing Officer. This appointment follows Stagwell's acquisition of ADK GLOBAL, expanding their APAC presence to 2,500 employees across 34 offices.

Chan brings significant experience from her previous role as CEO of OMD China, where she managed operations in Shanghai, Beijing, and Guangzhou. She also held leadership positions at WPP, including Executive Director of Government & Public Sector Practice in Singapore and Chief Client Officer for APAC at MEC (now Wavemaker).

U.S. News & World Report has released its third annual Best OTC Medicine & Health Products rankings for 2025-2026, evaluating over 1,000 over-the-counter products across 133 categories. The rankings, based on surveys of 357 pharmacists and 134 dermatologists, highlight top performers in various health and wellness segments. Nature Made leads with 7 top-ranked products, followed by CeraVe (6) and Neutrogena (5). Among companies, Haleon plc secured the most #1 products, followed by Kenvue Inc., Prestige Consumer Healthcare Inc., The Procter & Gamble Company, and L'Oreal. Notable winners include Delsym for cough suppressants, Mucinex for cold medicines, and La Roche-Posay for face moisturizers.

Multiview, a B2B digital marketing agency within Stagwell (NASDAQ: STGW), has launched Audienceview, a first-party B2B audience discovery platform. The AI-powered platform provides access to over 16 million B2B professionals across 30 industry segments and 850+ accredited associations.

The self-service platform features AI-driven analysis for audience targeting, open exploration capabilities, and flexible campaign activation. Key benefits include direct access to verified, high-intent audiences and customized solutions through Multiview's client success partners. The platform is immediately available to all Multiview and Stagwell clients.

Left Field Labs, part of Stagwell's (NASDAQ: STGW) Code and Theory Network, has secured two prestigious Webby Awards for their innovative work on Twister AIR. The project, developed in collaboration with Hasbro, won in the "Best Use of Augmented Reality 2025" category, both as the Webby Winner and People's Voice Winner. The game also received an honoree mention in the Kids & Family category.

Twister AIR represents a modern reimagining of the 50-year-old classic game, incorporating augmented reality and AI technology. The innovative approach has proven successful, with the game earning Game of the Year at the Toy Industry Awards. This collaboration showcases Left Field Labs' expertise in emerging technologies and their ability to modernize classic entertainment experiences while maintaining the core elements that make them engaging.

A new poll by the American Psychological Association and The Harris Poll reveals complex attitudes toward mental health in the US. While 88% of adults believe mental health disorders are nothing to be ashamed of, 84% acknowledge the term \"mental illness\" carries stigma. Young adults (18-34) show particular vulnerability, with only 41% feeling positive about their mental health compared to 61% of those 55+.

The survey highlights emerging trends in mental health support preferences, with 52% of young adults comfortable using AI chatbots for mental health discussions, versus 26% of older adults. Key barriers to seeking professional help include cost (29%) and finding suitable providers (36%). Only 28% of adults reported improved mental health compared to the previous year.