Allison Unveils Allison AI, a Suite of Global AI Services and Products
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Insights
The launch of Allison AI marks a significant strategic move within the marketing and communications industry, signaling an increased integration of artificial intelligence into core business processes. By offering a suite of AI products and services, Allison positions itself to capitalize on the growing demand for AI-driven solutions. The emphasis on secure and responsible AI use addresses growing concerns regarding data privacy and regulatory compliance, which are key considerations for businesses in the digital age.
From a market perspective, Allison's initiative could serve as a benchmark for competitors, potentially spurring innovation and leading to a more widespread adoption of AI across the industry. The collaboration with Stagwell Marketing Cloud indicates a push towards more sophisticated AI tools tailored to marketing needs, which could lead to increased operational efficiency and improved customer engagement strategies for clients.
The introduction of Allison AI is likely to have financial implications for Allison and its parent company Stagwell. The development of proprietary AI tools and services represents a significant investment in technology that could lead to new revenue streams. The focus on custom private AI tools for clients suggests a high-margin offering, given the specialized nature of the service. However, the financial success of this venture will depend on client adoption rates and the ability of Allison to effectively monetize its AI offerings.
Investors and stakeholders should monitor the uptake of Allison AI's services and products, as well as the company's ability to leverage its AI capabilities to secure a competitive advantage. The long-term financial impact will also hinge on the company's ability to manage costs associated with ongoing development and maintenance of AI systems.
Allison AI's emphasis on adhering to public policy and regulation is a prudent approach in an environment where AI governance is becoming increasingly scrutinized. The development of internal AI guidelines and the focus on training for regulatory compliance are proactive measures that could mitigate legal risks associated with AI deployment. This approach can also enhance Allison's reputation as a responsible player in the AI space, potentially attracting clients who prioritize compliance and ethical considerations in their AI adoption.
Legal experts would advise monitoring evolving AI regulations closely, as these could impact the way Allison's AI products and services are developed and used. The firm's ability to navigate the complex legal landscape will be crucial to maintaining its market position and avoiding potential legal challenges.
Allison AI offers advisory services, training and custom private AI tools for clients, partners, and agency employees
Developed by a global task force of senior counselors and technology experts, the comprehensive Allison AI suite will greatly enhance clients’ ability to identify and infuse AI capabilities into their workstreams while mindfully balancing the critical interpersonal and creative nature of marketing and communications services.
“We’re proud to be ahead of the curve as an agency and offer a team of experts, a menu of services and a line of AI products that, together, represent how marketing and communications can be accelerated by the awesome capability of AI,” said Cathy Planchard, global CEO of marketing innovation at Allison. “Since early last year, we’ve worked alongside our parent company Stagwell on how to responsibly embrace this incredible moment in time and support our clients as AI enables stronger operations, more efficient marketing and communications, and an entirely new way of engaging customers.”
- Advisory and Consulting: As companies of varying sizes and focus tackle how the best incorporate AI into their workstreams, Allison’s senior AI counselors work in lockstep with in-house teams and their C-suites on AI narrative development, thought leadership content, public policy, regulation education and adherence, internal AI guidelines development, AI rollout plans, risk and reputation content, and crisis scenario planning.
- Training: Relatedly, Allison also offers custom external training programs for global brands at varying stages of their AI adoption journey on the technology’s benefits, challenges, considerations and specific use cases identified by clients.
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Product: Developed in collaboration with Stagwell Marketing Cloud (SMC), a marketing-focused, AI-enablement platform born out of Stagwell, a challenger network build to transform marketing (and Allison’s parent company), the initial Allison AI product suite for modern marketers and communicators includes:
- Bespoke, Private AI Instances: Allison AI’s product team will concept, create and maintain a large language training model (LLM) customized to any industry and business requirement. The solutions are private and secure AI instances, so organizations can use them to work on projects involving confidential data.
- Frontend and Backend Development: Complete frontend and backend development, including data management, resource mapping, and incorporation of custom data models and data sets.
- Private GPT Access: For those looking simply for a private AI environment, Allison AI offers a suite of Private AI tools bundled together that allow organizations to work securely and privately. GPTs currently in the Private GPT suite include ChatGPT, Stable Diffusion and DALL-E.
Planchard, alongside agency partners Karyn Barr, president, technology, and Brent Diggins, managing director, performance and intelligence, led the conception and development of Allison AI.
Together, the trio also founded the Allison AI task force - a global team of digitally native creatives, senior counselors and technologists who have helped the agency and its clients responsibly navigate the evolving world of AI since late 2022. The task force’s initial task in early 2023 was the successful rollout of global AI guidelines at Allison to ensure all colleagues from
In the time since, the Allison AI task force, alongside the agency’s global board, has transformed the company’s global tech stack to safely and effectively leverage the power of AI to increase operational efficiencies and empower teams’ work as communicators, marketers and creatives. Initiatives include:
- Developing a global AI instance to streamline document mining related to new business, research and case studies.
- Providing training and best practices for AI included in third-party applications.
- Basic and advanced prompt training for internal and external AI applications.
Externally, the Allison AI team has advised corporate and technology clients in APAC,
The Allison AI suite is available now to clients and agency partners. Additional products are slated for release in 2024.
About Allison:
Alison is a global integrated marketing and communications consultancy, dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240229416627/en/
Shanna Brown
Shanna.brown@allisonworldwide.com
914-263-6837
Source: Allison
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