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Overview of The E.W. Scripps Company (NASDAQ: SSP)
The E.W. Scripps Company is a leading diversified media organization that operates across multiple platforms, including broadcast television, digital media, and national entertainment networks. Founded in 1878, Scripps has a long-standing commitment to delivering high-quality journalism and entertainment to audiences nationwide. The company’s motto, "Give light and the people will find their own way," reflects its dedication to informing and empowering communities.
Core Business Segments
Scripps operates through two primary segments:
- Local Media: This segment encompasses more than 60 local television stations across 40+ markets in the United States. These stations include affiliates of major networks such as ABC, NBC, CBS, and FOX, as well as independent and low-power stations. Local Media generates revenue through advertising sales, retransmission fees, and digital operations, serving as a trusted source of news, weather, and community information.
- Scripps Networks: This segment includes national news outlets such as Scripps News and Court TV, alongside entertainment brands like ION, Bounce, Grit, ION Mystery, and Laff. These networks reach nearly every U.S. household through over-the-air broadcasts, cable, satellite, and digital platforms. Revenue is primarily derived from advertising sales and content distribution agreements.
Key Offerings and Partnerships
Scripps is known for its innovative approach to content delivery and strategic partnerships:
- Sports Programming: Through its Scripps Sports division, the company partners with professional leagues like the NHL, WNBA, and NWSL to broadcast games and related content. Recent agreements include deals with the Florida Panthers and Vegas Golden Knights, enhancing its portfolio of live sports programming.
- National Programming: Scripps produces and distributes popular shows such as "The List" and "The Now," and operates award-winning investigative journalism teams.
- Educational Initiatives: The company is the long-time steward of the Scripps National Spelling Bee, the nation’s largest and most successful educational program.
Market Position and Competitive Landscape
Scripps is one of the largest independent owners of local TV stations in the U.S., reaching nearly 20% of American households. It competes with other media conglomerates by emphasizing local journalism, free over-the-air broadcasting, and digital innovation. Its commitment to objective reporting and community engagement sets it apart in a crowded media landscape.
Revenue Streams and Business Model
The company’s revenue is driven by:
- Advertising: Local and national advertisers leverage Scripps’ platforms to reach targeted audiences.
- Retransmission Fees: Payments from cable and satellite providers for carrying Scripps’ local stations.
- Content Licensing: Distribution agreements for its national networks and digital platforms.
Commitment to Journalism and Public Service
Scripps has a deep-rooted commitment to journalism, as evidenced by its award-winning investigative reporting and initiatives like National News Literacy Week. The company also prioritizes public service through its local news coverage, emergency weather alerts, and community programming.
Conclusion
As a pioneer in the media industry, The E.W. Scripps Company continues to adapt to changing audience preferences while maintaining its focus on quality journalism and innovative content delivery. Its diverse portfolio, strategic partnerships, and commitment to public service make it a significant player in the U.S. media landscape.
Newsy has launched as the nation's first free 24/7 broadcast news network, reaching over 90% of U.S. homes via over-the-air services. Staffed by seasoned journalists, it will provide 17 hours of daily news coverage from 14 bureaus nationally. Available on multiple platforms, Newsy aims to deliver objective journalism without bias, allowing viewers to interpret news freely. The network's programming is accessible via major OTT platforms and digital antennas, complemented by a new logo symbolizing its commitment to fact-based reporting.
Bounce has announced the renewal of its hit original series Johnson for a second season in 2022 after its successful debut, which attracted over two million viewers in August 2021, setting a Bounce record for a half-hour series. The first season finale is set to air on Oct. 3, 2021, at 8 p.m. ET. Johnson focuses on the lives and challenges of lifelong friends, highlighting the Black male experience. The series is produced by A Bird & A Bear Entertainment and showcases Atlanta's culture. The show's creators express gratitude for the support received and look forward to further character development in season two.
Cincinnati's leading television stations, namely WCPO-TV, WKRC-TV, WLWT, WXIX-TV, and WSTR-TV, have launched NEXTGEN TV, an innovative broadcasting technology. This system enhances viewer experience through superior video quality and features like advanced emergency alerts and Voice+ dialogue enhancement. The upgrade follows a decade of development and enables seamless integration with internet content for real-time viewing. WSTR-TV will handle both its own programming and that of other stations in the NEXTGEN format while maintaining existing DTV broadcasts.
The E.W. Scripps Company (NASDAQ: SSP) has appointed Ethan Nelson as head of program development and Christina Hartman as head of news standards, effective immediately. Nelson will lead the expansion of Newsy's programming lineup ahead of its 24/7 launch on October 1, while Hartman will ensure high editorial standards for Newsy and Court TV. Both will report to Kate O'Brian, strengthening Scripps' commitment to fact-based reporting. With significant experience in television production, their leadership aims to enhance Scripps' news offerings across multiple platforms.
Kansas City’s leading television stations, including KMBC-TV, KCTV, and KSHB-TV, have launched NEXTGEN TV, a groundbreaking digital broadcast technology based on ATSC 3.0. This upgrade offers enhanced features like improved emergency alerts, superior video quality, and better audio clarity. The launch follows extensive planning and development and marks a significant step for local broadcasters. The technology will enable viewers to enjoy live events and real-time content more effectively. The service is already operational in over 30 cities nationwide.
Court TV will air two significant trials: Wisconsin v. Kyle Rittenhouse and Georgia v. Ahmaud Arbery. The network aims to provide comprehensive coverage and analysis, working closely with court officials for transparency. In addition, Ashley Willcott, a former judge, joins as the fifth anchor, hosting live coverage weekdays from 3 to 6 p.m. ET. Following the Derek Chauvin trial, Court TV experienced a surge in ratings, with a 330% increase in trial coverage viewership compared to prior averages. The network continues to expand its reach through various streaming platforms.
The E.W. Scripps Company (NASDAQ: SSP) announced the appointment of Adam Chase as vice president and general manager for WTKR, its CBS affiliate in Norfolk, Virginia, effective September 6, 2021. Chase previously managed KXXV and KRHD in Texas, achieving significant ratings success and expanding local news coverage. His leadership is expected to enhance WTKR's market position. Scripps, the fourth-largest local TV broadcaster in the U.S., focuses on quality journalism across its 61 stations.
The E.W. Scripps Company (NASDAQ: SSP) reported a 23% increase in consolidated revenue for Q2 2021, attributed to strong advertising market recovery and sales execution. Local Media core advertising surged 48%, including a remarkable 623% rise in travel and leisure spending. The company's free cash flow guidance for 2021 was raised to $240-$260 million. Despite a loss of $11.4 million for continuing operations, Scripps showed robust performance in both Local Media and Scripps Networks. Total revenue for the quarter reached $565 million, reflecting a 57% year-over-year increase.
The E.W. Scripps Company (NASDAQ: SSP) appointed Eric Ludgood as the head of Newsy, effective August 16, 2021. Ludgood will oversee the editorial leadership and programming for Newsy, which aims to launch as a national news network by October 1, 2021. He brings extensive experience from CNN International, where he played key roles in major global events. Newsy, already available on major platforms, will soon reach over 90% of U.S. television homes, marking a significant expansion in its distribution.