'Road to the Bee' special premieres May 26 on ION, Bounce in advance of Scripps National Spelling Bee
The E.W. Scripps Company (NASDAQ: SSP) announces the premiere of "Road to the Bee," a one-hour special airing on ION and Bounce on May 26 at 8 p.m. ET. This show provides an inside look at the preparation for the Scripps National Spelling Bee, featuring insights from competitors and supporters. The semifinals will be held on June 1, and the finals on June 2, both broadcast live on ION and Bounce. This event marks the first time the competition will be aired on these networks, as part of Scripps' strategy to enhance the Bee's visibility.
- Premiering 'Road to the Bee' could increase viewer engagement and advertising revenue.
- ION and Bounce's high viewership rankings may enhance the Scripps National Spelling Bee's audience reach.
- The competition's move from ESPN may lead to a loss of established audience demographics.
CINCINNATI, May 18, 2022 /PRNewswire/ -- "Road to the Bee" – a new, exclusive, one-hour original special documenting what it is like to prepare for and compete in the iconic Scripps National Spelling Bee – will premiere at 8 p.m. ET Thursday, May 26 on ION and Bounce.
It comes just days before the 2022 Bee begins. Accomplished actor, director, educator and lifelong children's literacy advocate LeVar Burton, host of the 2022 Scripps National Spelling Bee, narrates "Road to the Bee."
For the first time in Bee history, the competition will air on ION and Bounce, which are part of Scripps' portfolio of free, over-the-air national networks. The semifinals will air, live-to-tape, on ION and Bounce from 8-10 p.m. ET on Wednesday, June 1. (The semifinals are scheduled to begin at 3:30 p.m.) The finals will air live on ION and Bounce from 8-10 p.m. ET on Thursday, June 2.
"Road to the Bee" goes behind the scenes with officials and 10 of this year's regional competitors for a rare, inside look at the time, effort and, yes, practice, which goes into preparing for the nearly 100-year-old academic competition. It includes perspectives from those who support spellers, including family and members of the community. The special also includes a look at the event's rich history, a visit with 2021 champion Zaila Avant-garde and the story behind the Bee's infamous bell.
"Road to the Bee" will have encore airings on Newsy on May 29, June 3 and June 5; visit Newsy.com for times.
The Bee is the nation's longest-running educational competition, having launched in 1925, and aired on ESPN platforms since 1994. The E.W. Scripps Company (NASDAQ: SSP) is the longtime steward of the competition and owns ION and Bounce. ION is the No. 5 most-watched entertainment network in primetime, and Bounce is the No. 2 most-watched network targeted to African Americans across broadcast and cable TV.
Visit spellingbee.com for more details on how to watch "Road to the Bee," the full broadcast and streaming schedules for the 2022 Scripps National Spelling Bee.
RSVP for Bee media teleconference
The Bee will host a teleconference on Wednesday, May 18, at 1 p.m. ET for journalists covering the 2022 Scripps National Spelling Bee, featuring Dr. J. Michael Durnil, executive director of the Bee, and David Hudson, head of original programming, Scripps Networks. RSVP to Media@spellingbee.com to get call-in information.
Media contact: Michael Perry, (513) 259-4718, michael.perry@scripps.com
About the Scripps National Spelling Bee:
The Scripps National Spelling Bee is the nation's largest and longest-running educational program, having launched in 1925. The purpose of the Scripps National Spelling Bee is to help students improve their spelling, increase their vocabularies, learn concepts and develop correct English usage that will help them all their lives. Visit spellingbee.com for more information about the Scripps National Spelling Bee, which is administered on a not-for-profit basis by The E.W. Scripps Company (NASDAQ: SSP).
About ION
ION (@iontv) is a top-five rated broadcast television network featuring a lineup of popular off-network series, original and holiday movies and more. ION is available to
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