Sportradar Secures Major Client Wins on Strength of Managed Trading Services
Sportradar has significantly expanded its Managed Trading Services (MTS) in H1 2024, adding 44 new sportsbook operators to its client base. MTS offers customizable sportsbook management solutions, enhancing trading efficiency through AI and automation, with real-time price adjustments and robust risk management. The company processed over 3.5 billion betting tickets for 200 clients, positioning itself as a global leader in liquidity among top bookmakers.
The adoption is particularly strong in South America, with 11 new operators in Brazil, and significant client wins in Colombia, Ecuador, and Mexico. In Africa, Sportradar added 13 new operators, increasing its client base to 35 in the region. MTS's global appeal is further evidenced by traction in APAC, Europe, and the U.S. Notably, 16 new clients have implemented Alpha Odds, an AI-driven personalized odds technology that boosted profits by 10% on average.
Michael Gandolfo, EVP Global Sales, highlighted the importance of MTS in helping operators reduce time to market and establish unique offerings in a competitive landscape.
- Sportradar added 44 new sportsbook operators to its MTS client base in H1 2024.
- MTS processed over 3.5 billion betting tickets for more than 200 clients.
- Alpha Odds technology boosted client profits by 10% on average.
- Strong adoption in South America with 11 new operators in Brazil.
- Added 13 new operators in Africa, increasing the client base to 35 in the region.
- None.
Insights
Sportradar's notable client wins reflect the growing appeal and effectiveness of their Managed Trading Services (MTS). Adding 44 new sportsbook operators in just the first half of 2024 indicates robust demand for Sportradar's customizable solutions. The impressive volume of
For investors, these developments signify strong potential for revenue growth and market expansion, particularly in newly regulated territories like South America and Africa. The company's strategic wins in Brazil, Colombia, Ecuador and Mexico highlight its adeptness at capturing market share in emerging markets.
However, it's important to consider the competitive landscape. While Sportradar's technology is clearly advanced, continued investment in AI and automation will be necessary to maintain its edge. Investors should also be aware of regional regulatory risks that could impact future growth prospects.
Geographic diversification is a key strength of Sportradar, as evidenced by its expansion into South America and Africa. This not only minimizes the company's dependency on any single market but also positions it to leverage growth opportunities in newly regulated regions. By securing 13 new operators in Africa and 11 in Brazil, Sportradar is tapping into high-growth potential areas where sports betting is gaining traction.
The integration of Alpha Odds, which enhances client profits, is indicative of Sportradar's innovative approach. This technology appeal is likely a strong selling point for new clients, contributing to the company's impressive client acquisition numbers. The unique value proposition of AI-driven personalized odds can set Sportradar apart from competitors, offering both new and existing clients a compelling reason to partner with them.
Nevertheless, investors should be mindful of the challenges associated with entering diverse markets. Different regions come with their own regulatory environments and operational complexities, which can impact the speed and efficiency of market penetration.
Sportradar's emphasis on AI and automation in its Managed Trading Services is a significant technological advancement that is reshaping the sportsbook management landscape. The deployment of real-time price adjustments and robust risk management through these technologies not only enhances trading efficiency but also ensures rapid response to market changes. This capability is invaluable in the highly dynamic sports betting industry.
The implementation of Alpha Odds, an AI-driven personalized odds solution, underscores Sportradar's commitment to leveraging advanced technologies to enhance client outcomes. The reported
From a technological standpoint, continuous innovation will be key to maintaining a competitive edge. As AI and automation technologies evolve, Sportradar must stay ahead of the curve to ensure that their offerings remain cutting-edge and attractive to clients.
Sportradar's Managed Trading Services See Significant Global Adoption in H1 2024
Notable client wins in South America and Africa highlight growth
ST. GALLEN, Switzerland, July 01, 2024 (GLOBE NEWSWIRE) -- Sportradar has significantly grown its Managed Trading Services (MTS) clientele in the first half of 2024, welcoming 44 new sportsbook operators to leverage its versatile and advanced operational capabilities.
MTS offers operators a customisable sportsbook management solution, enabling them to decide the extent of their in-house management or opt for external support. The solution enhances trading efficiency through AI and automation, facilitating real-time price adjustments and robust risk management. Year-to-date, Sportradar has processed more than 3.5 billion betting tickets via MTS for more than 200 clients, positioning the company as a global leader in liquidity among top bookmakers.
MTS provides operators with access to Alpha Odds, its AI-driven personalised odds technology. 16 of this year’s new MTS client intake have set-up their betting offerings using Alpha Odds, which last year boosted client profits by an average of
Geographically, the adoption of MTS has been strong in South America, where Sportradar has emerged as the preferred partner for operators aiming to capture market share in newly regulated territories. In Brazil, 11 sportsbook operators have selected MTS, alongside significant client wins in Colombia, Ecuador, and Mexico.
In Africa, Sportradar added 13 new operators to its existing base of 35 clients across multiple jurisdictions in the region during the first half of 2024.
Moreover, Sportradar's MTS has garnered traction across other regions including APAC, Europe, and the U.S., underscoring its global appeal and operational effectiveness in diverse market environments.
Michael Gandolfo, EVP Global Sales at Sportradar said: “As the market evolves and competition increases, operators more than ever need a partner to help them reduce time to market and establish a unique client offering. MTS provides sportsbooks with the technology and expertise they need to realise their business objectives in a hyper-competitive landscape.”
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Sportradar Press Contact:
Sandra Lee
press@sportradar.com
Sportradar Investor Relations Contact:
Jim Bombassei
Investor.relations@sportradar.com
FAQ
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