Sportradar Announces Agreement to Acquire IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights
Sportradar (NASDAQ: SRAD) has announced a definitive agreement to acquire IMG ARENA from Endeavor Group Holdings. The acquisition includes IMG ARENA's global sports betting rights portfolio, comprising relationships with over 70 rightsholders covering approximately 39,000 official data events and 30,000 streaming events across 14 global sports.
The unique transaction structure requires no financial consideration from Sportradar, instead providing $225 million in financial consideration, with $125 million paid to Sportradar and up to $100 million in cash prepayments by Endeavor to certain rightsholders.
The acquisition strengthens Sportradar's position in the most bet-upon global sports, with basketball, soccer, and tennis accounting for approximately 70% of the rights. Notable properties include Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball, and PGA Tour. The deal is expected to close in Q4 2025, subject to regulatory approvals.
Sportradar (NASDAQ: SRAD) ha annunciato un accordo definitivo per acquisire IMG ARENA dal Endeavor Group Holdings. L'acquisizione include il portafoglio globale dei diritti di scommesse sportive di IMG ARENA, comprendente relazioni con oltre 70 titolari di diritti che coprono circa 39.000 eventi di dati ufficiali e 30.000 eventi in streaming in 14 sport globali.
La struttura unica della transazione non richiede alcuna considerazione finanziaria da Sportradar, ma prevede un pagamento di 225 milioni di dollari, con 125 milioni pagati a Sportradar e fino a 100 milioni di dollari in pagamenti anticipati in contante da Endeavor a determinati titolari di diritti.
L'acquisizione rafforza la posizione di Sportradar negli sport globali più scommessi, con basket, calcio e tennis che rappresentano circa il 70% dei diritti. Tra le proprietà degne di nota ci sono Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague di basket e PGA Tour. Si prevede che l'affare si chiuda nel quarto trimestre del 2025, soggetto ad approvazioni regolatorie.
Sportradar (NASDAQ: SRAD) ha anunciado un acuerdo definitivo para adquirir IMG ARENA de Endeavor Group Holdings. La adquisición incluye el portafolio global de derechos de apuestas deportivas de IMG ARENA, que comprende relaciones con más de 70 titulares de derechos que cubren aproximadamente 39,000 eventos de datos oficiales y 30,000 eventos de streaming en 14 deportes globales.
La estructura única de la transacción no requiere consideración financiera de Sportradar, sino que proporciona 225 millones de dólares en consideración financiera, con 125 millones pagados a Sportradar y hasta 100 millones en pagos anticipados en efectivo por parte de Endeavor a ciertos titulares de derechos.
La adquisición fortalece la posición de Sportradar en los deportes globales más apostados, con baloncesto, fútbol y tenis que representan aproximadamente el 70% de los derechos. Las propiedades notables incluyen Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague de baloncesto y PGA Tour. Se espera que el acuerdo se cierre en el cuarto trimestre de 2025, sujeto a aprobaciones regulatorias.
스포츠레이다 (NASDAQ: SRAD)가 엔데버 그룹 홀딩스에서 IMG ARENA를 인수하는 최종 계약을 발표했습니다. 이 인수에는 IMG ARENA의 글로벌 스포츠 베팅 권리 포트폴리오가 포함되어 있으며, 70개 이상의 권리 보유자와의 관계를 통해 약 39,000개의 공식 데이터 이벤트와 30,000개의 스트리밍 이벤트를 14개 글로벌 스포츠에서 다룹니다.
독특한 거래 구조는 스포츠레이다로부터 재정적 고려를 요구하지 않으며, 대신 2억 2천5백만 달러의 재정적 고려를 제공하며, 그 중 1억 2천5백만 달러가 스포츠레이다에 지급되고, 최대 1억 달러가 엔데버에 의해 특정 권리 보유자에게 현금 선지급됩니다.
이 인수는 농구, 축구, 테니스가 약 70%의 권리를 차지하는 가장 많이 베팅되는 글로벌 스포츠에서 스포츠레이다의 입지를 강화합니다. 주목할 만한 자산으로는 윔블던, US 오픈, 롤랑가로스, 메이저 리그 축구, 유로리그 농구, PGA 투어가 있습니다. 이 거래는 규제 승인을 조건으로 2025년 4분기에 마무리될 것으로 예상됩니다.
Sportradar (NASDAQ: SRAD) a annoncé un accord définitif pour acquérir IMG ARENA auprès d'Endeavor Group Holdings. L'acquisition comprend le portefeuille mondial des droits de paris sportifs d'IMG ARENA, comprenant des relations avec plus de 70 titulaires de droits couvrant environ 39 000 événements de données officielles et 30 000 événements de streaming dans 14 sports mondiaux.
La structure unique de la transaction ne nécessite aucune contrepartie financière de Sportradar, mais prévoit 225 millions de dollars de contrepartie financière, dont 125 millions de dollars versés à Sportradar et jusqu'à 100 millions de dollars de paiements anticipés en espèces par Endeavor à certains titulaires de droits.
L'acquisition renforce la position de Sportradar dans les sports mondiaux les plus parieurs, avec le basket, le football et le tennis représentant environ 70 % des droits. Parmi les propriétés notables figurent Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague de basket et PGA Tour. La conclusion de l'accord est prévue pour le quatrième trimestre 2025, sous réserve des approbations réglementaires.
Sportradar (NASDAQ: SRAD) hat eine endgültige Vereinbarung zum Erwerb von IMG ARENA von der Endeavor Group Holdings bekannt gegeben. Der Erwerb umfasst das globale Portfolio der Sportwettenrechte von IMG ARENA, das Beziehungen zu über 70 Rechteinhabern umfasst, die etwa 39.000 offizielle Datenereignisse und 30.000 Streaming-Ereignisse in 14 globalen Sportarten abdecken.
Die einzigartige Transaktionsstruktur erfordert keine finanzielle Gegenleistung von Sportradar, sondern bietet 225 Millionen Dollar in finanzieller Gegenleistung, wobei 125 Millionen Dollar an Sportradar und bis zu 100 Millionen Dollar an Barvorauszahlungen von Endeavor an bestimmte Rechteinhaber gezahlt werden.
Der Erwerb stärkt die Position von Sportradar in den am meisten gewetteten globalen Sportarten, wobei Basketball, Fußball und Tennis etwa 70% der Rechte ausmachen. Zu den bemerkenswerten Eigenschaften gehören Wimbledon, US Open, Roland-Garros, Major League Soccer, EuroLeague Basketball und PGA Tour. Der Abschluss des Deals wird für das 4. Quartal 2025 erwartet, vorbehaltlich der behördlichen Genehmigungen.
- No financial payment required from Sportradar while receiving $125 million
- Immediate boost to adjusted EBITDA margins
- Acquisition of rights to three of four Grand Slams in tennis
- Portfolio expansion with 39,000 data events and 30,000 streaming events
- Strengthened position in top betting sports (basketball, soccer, tennis)
- Enhanced balance sheet and liquidity position
- Acceleration of existing buyback program
- Regulatory approval pending
- Integration complexity with 70+ rightsholders
- Extended closing timeline (Q4 2025)
Insights
Sportradar's acquisition of IMG ARENA represents an exceptionally favorable transaction structure that defies conventional M&A norms. Rather than paying to acquire these assets, Sportradar will receive $125 million while Endeavor commits up to $100 million in prepayments to rightsholders. This immediately strengthens Sportradar's already robust balance sheet and liquidity position without diluting shareholders.
The deal is expected to be immediately accretive to adjusted EBITDA margins while accelerating revenue, EBITDA, and free cash flow growth. Acquiring rights to 39,000 official data events and 30,000 streaming events across high-value betting sports significantly enhances Sportradar's competitive moat in the sports data ecosystem.
Strategically, this transaction consolidates Sportradar's position in tennis, soccer, and basketball—which account for 70% of the acquired rights and represent the three most-wagered sports globally. The company will now hold betting rights to three of four Grand Slam tennis tournaments, strengthening their market position against competitors.
Management's indication of potentially accelerating their share repurchase program suggests confidence in future cash generation capabilities. The expected Q4 2025 closing provides ample time for integration planning while regulatory approval appears manageable given the complementary nature of the assets.
This acquisition represents a transformative consolidation of premium sports betting content that significantly strengthens Sportradar's market leadership. By securing rights to marquee properties like Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball, and PGA Tour, Sportradar gains exclusive control over some of the most valuable data streams in global sports betting.
The transaction creates a vertically integrated powerhouse spanning data collection, processing, and distribution across 14 global sports on six continents. Most critically, Sportradar now dominates the data rights landscape in tennis, basketball, and soccer—the three sports generating the highest betting volume worldwide.
Sportradar's existing technology infrastructure and global client network provide immediate pathways to monetize these rights through cross-selling opportunities and expanded product offerings. The company's established relationships with sportsbook operators worldwide create a ready-made distribution channel for the newly acquired content.
From a competitive standpoint, this deal consolidates important betting data rights under Sportradar's control, potentially limiting rivals' access to premium content. With relationships now spanning over 70 rightsholders, Sportradar strengthens its position as the essential intermediary between sports leagues and betting operators—a position that becomes increasingly valuable as legal sports betting continues expanding globally.
Will Strengthen Company’s Global Offering for Most Bet Upon Sports Including Tennis, Soccer and Basketball
Expected to Accelerate Revenue, Adjusted EBITDA and Free Cash Flow Growth and Will Be Accretive to Adjusted EBITDA Margins
ST. GALLEN, Switzerland, March 19, 2025 (GLOBE NEWSWIRE) -- Sportradar Group AG (NASDAQ: SRAD) (“Sportradar” or the “Company”), a leading global sports technology company focused on creating immersive experiences for sports fans and bettors, today announced that it has entered into a definitive agreement with Endeavor Group Holdings, Inc. (“Endeavor”) (NYSE: EDR) to acquire IMG ARENA and its global sports betting rights portfolio. IMG ARENA’s portfolio will enhance Sportradar’s content and product offering and further strengthen its strategic position as a leading content provider in the most bet upon global sports, including tennis, soccer and basketball.
Adding these betting rights to its content portfolio increases Sportradar’s depth and breadth in key global sports, expanding the Company’s content distribution and further fueling product development. With its highly scalable technology platform and extensive client network, Sportradar will seamlessly integrate and monetize these rights driving incremental value for clients, partners and shareholders.
Upon closing, the acquisition will provide a number of key benefits:
- Enhances margins: Immediately accretive to Sportradar’s adjusted EBITDA margins, aligning with our disciplined investment approach;
- Accelerates growth: Further accelerates Sportradar’s robust revenue, adjusted EBITDA and cash flow growth;
- Unique structure: Sportradar will not be required to pay any financial consideration; Transaction provides financial consideration totaling
$225 million comprised of$125 million paid to Sportradar and up to$100 million cash prepayments made by Endeavor to certain of the sports rightsholders; - Highly strategic portfolio: Basketball, soccer and tennis account for approximately
70% of the rights which are the top three most bet on global sports, complementing our existing sports portfolio.
This incoming portfolio of global betting rights comprises strategic relationships with over 70 rightsholders covering approximately 39,000 official data events and 30,000 streaming events across 14 global sports on six continents. Prominent global properties include Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball and PGA Tour. Combined with existing tennis rights, Sportradar will now hold betting rights to three of the four Grand Slams.
The unique structure of this transaction will further strengthen Sportradar’s already robust balance sheet and enhance its significant liquidity position, allowing for continued strategic investments and opportunities for incremental shareholder returns, including an anticipated acceleration on the pace of its existing buyback program.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “Sportradar's success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network. Given our proven track record of maximizing ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realize the full economic potential of this portfolio. In addition, the unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins. The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders.”
The transaction is currently expected to close in the fourth quarter of 2025, subject to receipt of regulatory approvals and satisfaction of closing conditions. UBS Swiss Financial Advisors is acting as exclusive financial advisor and Brandl Talos served as transaction counsel to Sportradar.
Further details on the deal will be available during Sportradar’s earnings call today at 8:30am EST and at its Investor Day on April 1.
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. For more information about Sportradar, please visit www.sportradar.com
Safe Harbor for Forward-Looking Statements
Certain statements in this press release may constitute “forward-looking” statements and information within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995 that relate to our current expectations and views of future events, including, without limitation, statements regarding future financial or operating performance, planned activities and objectives, anticipated growth resulting therefrom, market opportunities, strategies and other expectations, and our guidance and outlook, including expected performance for the full year 2025. In some cases, these forward-looking statements can be identified by words or phrases such as “may,” “might,” “will,” “could,” “would,” “should,” “expect,” “plan,” “anticipate,” “intend,” “seek,” “believe,” “estimate,” “predict,” “potential,” “projects”, “continue,” “contemplate,” “confident,” “possible” or similar words. These forward-looking statements are subject to risks, uncertainties and assumptions, some of which are beyond our control. In addition, these forward-looking statements reflect our current views with respect to future events and are not a guarantee of future performance. Actual outcomes may differ materially from the information contained in the forward-looking statements as a result of a number of factors, including, without limitation, the following: economy downturns and political and market conditions beyond our control, including the impact of the Russia/Ukraine and other military conflicts such as acts or war or terrorism and foreign exchange rate fluctuations; pandemics could have an adverse effect on our business; dependence on our strategic relationships with our sports league partners; effect of social responsibility concerns and public opinion on responsible gaming requirements on our reputation; potential adverse changes in public and consumer tastes and preferences and industry trends; potential changes in competitive landscape, including new market entrants or disintermediation; potential inability to anticipate and adopt new technology, including efficiencies achieved through the use of artificial intelligence; potential errors, failures or bugs in our products; inability to protect our systems and data from continually evolving cybersecurity risks, security breaches or other technological risks; potential interruptions and failures in our systems or infrastructure; difficulties in our ability to evaluate, complete and integrate acquisitions (including the IMG ARENA acquisition) successfully; our ability to comply with governmental laws, rules, regulations, and other legal obligations, related to data privacy, protection and security; ability to comply with the variety of unsettled and developing U.S. and foreign laws on sports betting; dependence on jurisdictions with uncertain regulatory frameworks for our revenue; changes in the legal and regulatory status of real money gambling and betting legislation on us and our customers; our inability to maintain or obtain regulatory compliance in the jurisdictions in which we conduct our business; our ability to obtain, maintain, protect, enforce and defend our intellectual property rights; our ability to obtain and maintain sufficient data rights from major sports leagues, including exclusive rights; any material weaknesses identified in our internal control over financial reporting; inability to secure additional financing in a timely manner, or at all, to meet our long-term future capital needs; risks related to future acquisitions; and other risk factors set forth in the section titled “Risk Factors” in our Annual Report on Form 20-F for the fiscal year ended December 31, 2023, and other documents filed with or furnished to the SEC, accessible on the SEC’s website at www.sec.gov and on our website at https://investors.sportradar.com. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this press release. One should not put undue reliance on any forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
Contact information
Sportradar
Jim Bombassei, Investor Relations
j.bombassei@sportradar.com
Sandra Lee, Communications
Sandra.lee@sportradar.com
Endeavor
Media:
press@endeavorco.com
Investors:
investor@endeavorco.com
FAQ
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