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Sportsman’s Warehouse Appoints Sherry Jane Love as Senior Vice President of Merchandising 

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Sportsman’s Warehouse Holdings, Inc. (SPWH) has appointed Sherry Jane Love as the Senior Vice President of Merchandising, tasked with enhancing omni-channel merchandising and private brand development.

CEO Jon Barker expressed confidence in Love's leadership and experience, which spans nearly 30 years in retail. Love's previous roles include positions at notable retailers, and she possesses a strong commitment to outdoor activities. This leadership change is expected to drive growth and elevate the company’s market presence in the specialty outdoors category.

Positive
  • Appointment of Sherry Jane Love expected to enhance omni-channel merchandising and private brand development.
  • Love brings nearly 30 years of retail experience and a proven track record in leading teams through change.
Negative
  • Potential concerns about continuity and adaptability within the leadership team due to new management.

New position responsible for leading omni-channel merchandising efforts and private brand development at www.sportsmans.com

WEST JORDAN, Utah, May 27, 2022 (GLOBE NEWSWIRE) -- Sportsman’s Warehouse Holdings, Inc. (Nasdaq: SPWH), www.sportsmans.com, today announced the appointment of Sherry Jane Love as their new Senior Vice President of Merchandising. She will be responsible for leading the company’s omni-channel merchandising efforts and private brand development.

“Sherry Jane’s outstanding leadership and deep history of putting the consumer first through innovative and data-driven thinking will further elevate the growth of our business,” said Jon Barker, Sportsman’s Warehouse Chief Executive Officer. “Her depth and breadth of experience, combined with her track record of effectively leading teams through change and improvement, strengthen our position as the leader in the specialty outdoors category. I look forward to working closely with Ms. Love to carry out our mission of providing outstanding gear and exceptional service to inspire outdoor memories.”

Ms. Love comes to Sportsman’s Warehouse with nearly 30 years of retail merchandising experience. Her expertise includes diversified product categories in several retail formats including apparel, footwear, fashion accessories, pet solutions, and hard goods. Previously, she owned and operated her own retail consulting practice. Prior to this venture, Ms. Love held positions at PetSmart, Inc., Payless ShoeSource, and Lane Bryant.

Ms. Love volunteers as a member of the Kettering Executive Network Board of Directors, Junior League of Atlanta, and the Year Up program where she mentors young adults to become professionals. She has a B.S. degree in merchandising from Louisiana State University and advanced certificates in digital transformation and marketing from Cambridge Judge Business School and Columbia Business School.

“As someone who shares a personal passion for the outdoors and preserving our environment, I am excited to join this leadership team to help advance our merchandising strategies and enhance customer value,” said Ms. Love. “I look forward to leveraging my experience to bring together a diverse team, all working together to provide our customers with the right products they want and need for those lasting memories created by enjoying the outdoors.”

To learn more about Sportsman’s Warehouse, visit www.sportsmans.com.

About Sportsman's Warehouse Holdings, Inc. 
Sportsman's Warehouse is an outdoor specialty retailer focused on meeting the everyday needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories.

For press releases and additional information about the Company, visit the Investor Relations section of the Company's website at www.sportsmans.com

Contact:
Riley Timmer
Investor Relations
(801) 566-6681
investors@sportsmanswarehouse.com


FAQ

What is the significance of Sherry Jane Love's appointment at Sportsman’s Warehouse (SPWH)?

Sherry Jane Love's appointment as Senior Vice President of Merchandising is significant as she will lead omni-channel merchandising efforts and private brand development, crucial for enhancing the company's competitive position.

What experience does Sherry Jane Love bring to Sportsman’s Warehouse (SPWH)?

Sherry Jane Love brings nearly 30 years of retail merchandising experience, having held significant roles in various retail formats and previously owning a retail consulting practice.

How might Sherry Jane Love's leadership impact Sportsman’s Warehouse (SPWH)?

Her leadership is expected to drive growth, improve merchandising strategies, and strengthen customer value through innovative and data-driven approaches.

When was Sherry Jane Love appointed as Senior Vice President of Merchandising for SPWH?

Sherry Jane Love was appointed as Senior Vice President of Merchandising on May 27, 2022.

Sportsman's Warehouse Holdings, Inc.

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