Sportsman’s Warehouse Promotes Susan Sanderson to Chief Marketing Officer
Sportsman's Warehouse (Nasdaq: SPWH) has promoted Susan Sanderson to Chief Marketing Officer, strengthening its leadership team for immediate and long-term growth initiatives. Sanderson, who joined the company in July 2024 as Senior Vice President of Marketing, E-commerce, and Loyalty, brings over two decades of experience in omni-channel retail and business turnarounds.
CEO Paul Stone highlighted Sanderson's transformative impact since joining mid-last year, particularly noting her ability to quickly adapt marketing and ecommerce capabilities. In her new role, Sanderson will focus on enhancing brand awareness, strengthening customer connections, and driving growth across all channels. Her strategic leadership aims to position Sportsman's Warehouse as the premier destination for hunting and fishing equipment, emphasizing local expertise and seasonal gear offerings.
Sportsman's Warehouse (Nasdaq: SPWH) ha promosso Susan Sanderson a Chief Marketing Officer, rafforzando il suo team dirigenziale per iniziative di crescita a breve e lungo termine. Sanderson, che è entrata nell'azienda nel luglio 2024 come Senior Vice President di Marketing, E-commerce e Loyalty, porta con sé oltre vent'anni di esperienza nel retail omni-canale e nelle ristrutturazioni aziendali.
Il CEO Paul Stone ha sottolineato l'impatto trasformativo di Sanderson da quando è entrata a far parte dell'azienda a metà dello scorso anno, notando in particolare la sua capacità di adattare rapidamente le capacità di marketing e e-commerce. Nel suo nuovo ruolo, Sanderson si concentrerà sull'aumento della consapevolezza del marchio, sul rafforzamento delle connessioni con i clienti e sulla crescita in tutti i canali. La sua leadership strategica mira a posizionare Sportsman's Warehouse come la destinazione principale per attrezzature da caccia e pesca, enfatizzando l'expertise locale e le offerte di attrezzature stagionali.
Sportsman's Warehouse (Nasdaq: SPWH) ha promovido a Susan Sanderson como Chief Marketing Officer, fortaleciendo su equipo de liderazgo para iniciativas de crecimiento a corto y largo plazo. Sanderson, quien se unió a la empresa en julio de 2024 como Vicepresidenta Senior de Marketing, Comercio Electrónico y Lealtad, aporta más de dos décadas de experiencia en comercio minorista omnicanal y reestructuraciones empresariales.
El CEO Paul Stone destacó el impacto transformador de Sanderson desde su llegada a mediados del año pasado, señalando especialmente su capacidad para adaptar rápidamente las capacidades de marketing y comercio electrónico. En su nuevo rol, Sanderson se enfocará en aumentar el reconocimiento de la marca, fortalecer las conexiones con los clientes y fomentar el crecimiento en todos los canales. Su liderazgo estratégico tiene como objetivo posicionar a Sportsman's Warehouse como el destino principal para equipos de caza y pesca, enfatizando la experiencia local y las ofertas de equipo estacional.
스포츠맨스 웨어하우스 (Nasdaq: SPWH)는 수잔 샌더슨을 최고 마케팅 책임자로 승진시키며 단기 및 장기 성장 이니셔티브를 위한 리더십 팀을 강화했습니다. 샌더슨은 2024년 7월에 마케팅, 전자상거래 및 고객 충성도 부문 수석 부사장으로 회사에 합류했으며, 20년 이상의 옴니채널 소매 및 비즈니스 전환 경험을 보유하고 있습니다.
CEO 폴 스톤은 샌더슨이 지난해 중반에 합류한 이후 변혁적인 영향을 미쳤다고 강조하며, 특히 마케팅 및 전자상거래 역량을 신속하게 적응시키는 능력을 주목했습니다. 그녀의 새로운 역할에서 샌더슨은 브랜드 인지도 향상, 고객 연결 강화 및 모든 채널에서의 성장을 추진하는 데 집중할 것입니다. 그녀의 전략적 리더십은 스포츠맨스 웨어하우스를 사냥 및 낚시 장비의 주요 목적지로 자리매김하기 위해 지역 전문성과 계절별 장비 제공을 강조하는 것을 목표로 하고 있습니다.
Sportsman's Warehouse (Nasdaq: SPWH) a promu Susan Sanderson au poste de Chief Marketing Officer, renforçant ainsi son équipe dirigeante pour des initiatives de croissance à court et à long terme. Sanderson, qui a rejoint l'entreprise en juillet 2024 en tant que Vice-Présidente Senior du Marketing, du E-commerce et de la Fidélité, apporte plus de vingt ans d'expérience dans le commerce de détail omnicanal et les redressements d'entreprise.
Le PDG Paul Stone a souligné l'impact transformateur de Sanderson depuis son arrivée à la mi-année dernière, notant particulièrement sa capacité à adapter rapidement les capacités de marketing et de commerce électronique. Dans son nouveau rôle, Sanderson se concentrera sur l'amélioration de la notoriété de la marque, le renforcement des connexions avec les clients et la stimulation de la croissance sur tous les canaux. Son leadership stratégique vise à positionner Sportsman's Warehouse comme la destination de choix pour les équipements de chasse et de pêche, en mettant l'accent sur l'expertise locale et les offres d'équipement saisonnier.
Sportsman's Warehouse (Nasdaq: SPWH) hat Susan Sanderson zur Chief Marketing Officer befördert und damit sein Führungsteam für kurzfristige und langfristige Wachstumsinitiativen gestärkt. Sanderson, die im Juli 2024 als Senior Vice President für Marketing, E-Commerce und Kundenbindung ins Unternehmen kam, bringt über zwei Jahrzehnte Erfahrung im Omni-Channel-Einzelhandel und in Unternehmensumstrukturierungen mit.
CEO Paul Stone hob Sandersons transformative Wirkung seit ihrem Eintritt Mitte des letzten Jahres hervor und betonte insbesondere ihre Fähigkeit, Marketing- und E-Commerce-Fähigkeiten schnell anzupassen. In ihrer neuen Rolle wird sich Sanderson darauf konzentrieren, das Markenbewusstsein zu steigern, Kundenverbindungen zu stärken und das Wachstum über alle Kanäle hinweg voranzutreiben. Ihre strategische Führung zielt darauf ab, Sportsman's Warehouse als die führende Anlaufstelle für Jagd- und Angelausrüstung zu positionieren und dabei lokale Expertise und saisonale Ausrüstungsangebote zu betonen.
- Strategic leadership appointment strengthens executive team
- Demonstrated success in improving marketing and ecommerce capabilities since July 2024
- Experienced executive with 20+ years in omni-channel retail and business turnarounds
- None.
WEST JORDAN, Utah, April 03, 2025 (GLOBE NEWSWIRE) -- Sportsman’s Warehouse Holdings, Inc. (“Sportsman’s Warehouse” or the “Company”) (Nasdaq: SPWH) announced the promotion of Susan Sanderson to Chief Marketing Officer. This strategic position further strengthens the Company’s leadership in an area of the business that is essential to the Company’s immediate and long-term growth plans.
“Susan’s positive influence on the business was felt immediately after joining the Company mid last year,” said Paul Stone, Sportsman’s Warehouse President and Chief Executive Officer. “She brings a transformation and strategy-focused mindset that has rippled through the business creating positive change and outcomes. Her ability to move with speed, to quickly adapt our marketing and ecommerce capabilities, has been a key part of our recent success. I am excited to continue working alongside Susan as we enhance our brand awareness and position Sportsman’s Warehouse for growth.”
Susan joined Sportsman’s Warehouse in July 2024 as Senior Vice President of Marketing, E-commerce, and Loyalty. With over two decades of experience in omni-channel retail and business turnarounds, she brings a proven track record of driving growth in dynamic environments. Her strategic leadership will play a key role in accelerating performance and guiding the company through its next phase of growth and renewal.
“Over the past year, we’ve laid a strong foundation for transformational growth, and I’m incredibly proud of the momentum we’ve built,” said Sanderson. “As Chief Marketing Officer, I’m focused on accelerating that progress—sharpening our brand, strengthening customer connections, and driving growth across every channel. By listening intently to our customers and turning insights into action, we’re building meaningful competitive advantage—positioning Sportsman’s Warehouse as the go-to destination for hunting and fishing, trusted for local expertise and seasonally right gear so that our customers are always next- adventure-ready. I’m energized by the opportunity to lead the marketing efforts through this next phase of our transformation.”
About Sportsman’s Warehouse Holdings, Inc.
Sportsman’s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories.
For press releases and certain additional information about the Company, visit the Investor Relations section of the Company's website at www.sportsmans.com.
Forward-Looking Statements
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as contained in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements in this release include, but are not limited to, statements regarding the responsibilities of Ms. Sanderson as the Chief Marketing Officer and the future growth prospects and market position of the Company’s omni-channel business by the fact that they use words such as “aim,” “anticipate,” “assume,” “believe,” “can have,” “could,” “due,” “estimate,” “expect,” “goal,” “intend,” “likely,” “may,” “objective,” “plan,” “positioned,” “potential,” “predict,” “should,” “target,” “will,” “would” and similar terms and phrases. These forward-looking statements are based on current expectations, estimates, forecasts and projections about our business and the industry in which we operate and our management’s beliefs and assumptions. We derive many of our forward-looking statements from our own operating budgets and forecasts, which are based upon many detailed assumptions. While we believe that our assumptions are reasonable, we caution that predicting the impact of known factors is very difficult, and we cannot anticipate all factors that could affect our actual results. The Company cannot assure investors that future developments affecting the Company will be those that it has anticipated. Actual results may differ materially from these expectations due to many factors including, but not limited to: current and future government regulations, in particular regulations relating to the sale of firearms and ammunition, which may impact the supply and demand for the Company’s products and ability to conduct its business; the Company’s retail-based business model which is impacted by general economic and market conditions and economic, market and financial uncertainties that may cause a decline in consumer spending; the Company’s concentration of stores in the Western United States which makes the Company susceptible to adverse conditions in this region, and could affect the Company’s sales and cause the Company’s operating results to suffer; the highly fragmented and competitive industry in which the Company operates and the potential for increased competition; changes in consumer demands, including regional preferences, which we may not be able to identify and respond to in a timely manner; the Company’s entrance into new markets or operations in existing markets, including the Company’s plans to open additional stores in future periods, which may not be successful; the Company’s implementation of a plan to reduce expenses in response to adverse macroeconomic conditions, including an increased focus on financial discipline and rigor throughout the Company’s organization; impact of general macroeconomic conditions, such as labor shortages, inflation, rising interest rates, economic slowdowns, and recessions or market corrections; and other factors that are set forth in the Company's filings with the SEC, including under the caption “Risk Factors” in the Company’s Form 10-K for the fiscal year ended February 2, 2025, which was filed with the SEC on April 2, 2025, and the Company’s other public filings made with the SEC and available at www.sec.gov. If one or more of these risks or uncertainties materialize, or if any of the Company’s assumptions prove incorrect, the Company’s actual results may vary in material respects from those projected in these forward-looking statements. Any forward-looking statement made by the Company in this release speaks only as of the date on which the Company makes it. Factors or events that could cause the Company’s actual results to differ may emerge from time to time, and it is not possible for the Company to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.
Investor Contact:
Riley Timmer
Vice President, Investor Relations
Sportsman’s Warehouse
(801) 304-2816
investors@sportsmans.com
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