POTTERY BARN LAUNCHES COLLABORATION WITH ROLLER RABBIT

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08/08/2025 - 08:00 AM

New Collection Build on Success of Roller Rabbit Collaborations with Pottery Barn Kids and Pottery Barn Teen

SAN FRANCISCO--(BUSINESS WIRE)-- Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, a new home collaboration with vibrant fashion and lifestyle brand, Roller Rabbit. Roller Rabbit’s new partnership with Pottery Barn builds upon Roller Rabbit’s existing popular home furnishing collections with both the Pottery Barn Kids and Pottery Barn Teen brands.

Roller Rabbit x Pottery Barn Collection (Photo: Pottery Barn)

The new Roller Rabbit for Pottery Barn collection combines Roller Rabbit’s signature motifs, heritage prints and vibrant aesthetic with Pottery Barn’s design expertise and commitment to quality. Designed to bring a playful optimism to the home, each piece in the collection celebrates color and comfort and infuses personality throughout the bedding, decorative pillows, rugs, and wallpaper offerings.

“We approached this collection with Roller Rabbit with intention and creativity,” says Monica Bhargava, Pottery Barn President. “Our teams came together around a shared design vision, and the result is a collection that brings a fresh, expressive point of view into the home, one that feels both joyful and timeless.”

“At Roller Rabbit, we believe in the power of color, joy, and storytelling in every space and we couldn’t be more excited to bring that spirit into homes across the country through our collaboration with Pottery Barn,” said Ed Bertouch, CEO of Roller Rabbit. “Building on the success of our collections with Pottery Barn Kids and Teen, this new partnership allows us to expand our heritage prints and playful sensibility into new rooms of the home, with the quality and design expertise for which Pottery Barn is known.”

To explore the collection available now, visit potterybarn.com and follow along on social @potterybarn and @rollerrabbitofficial.

ABOUT POTTERY BARN

Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands, the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA. INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.

ABOUT ROLLER RABBIT

Roller Rabbit's story is fueled by curiosity and one that finds inspiration in global travel. Best recognized for its vibrant plays on pattern and whimsical motifs, the brand thrives off togetherness and a passion for imperfect fun. The Roller Rabbit story began in India with a piece of discarded fabric. More than a piece of hand block printed cotton, this fabric told the tale of a magical rabbit and its quest for joy. With a mission to outfit vibrant lives through clothing, accessories, and home decor, Roller Rabbit has cultivated a large following of sleepwear enthusiasts. Founded in 2003, Roller Rabbit’s victory is anchored in the rich craftsmanship and charming prints its catalog includes. With a collection that can adorn your bed and brunch wardrobes and embellish your home top to bottom, the Roller Rabbit lifestyle is about making every moment extraordinarily bright. The Roller Rabbit family loves a matching moment and memorable delight. From grandma to baby, there’s something special for everyone. In its nearly 22 years of business, Roller Rabbit has become a global household name. With 13 U.S. storefronts and growing and a worldwide e-commerce following, Roller Rabbit has excelled in the sleepwear market. From admired fashion/lifestyle partners to key travel players, collaborations have only strengthened the brand’s ties to its family-oriented community.

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