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Sportsman’s Warehouse and Silencer Central Partnership Allows Seamless Suppressor Purchases Online

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Sportsman's Warehouse (Nasdaq: SPWH) has announced a strategic partnership with Silencer Central to offer online suppressor purchases through sportsmans.com. The collaboration enables customers to buy suppressors online and complete required paperwork digitally, with direct home delivery available in 42 states where silencer ownership is permitted.

Through the 'Delivered by Silencer Central Program', customers can purchase BANISH suppressors on Sportsman's Warehouse's ecommerce platform. Silencer Central manages all necessary documentation and provides door-to-door delivery service, streamlining what was previously a complex purchasing process.

This partnership enhances Sportsman's Warehouse's specialty product offerings and reinforces their commitment to providing superior service and equipment to hunters and firearms enthusiasts.

Sportsman's Warehouse (Nasdaq: SPWH) ha annunciato una partnership strategica con Silencer Central per offrire acquisti di soppressori online attraverso sportsmans.com. Questa collaborazione consente ai clienti di acquistare soppressori online e completare la documentazione necessaria in formato digitale, con consegna a domicilio disponibile in 42 stati dove il possesso di silenziatori è consentito.

Attraverso il 'Programma Consegnato da Silencer Central', i clienti possono acquistare soppressori BANISH sulla piattaforma ecommerce di Sportsman's Warehouse. Silencer Central gestisce tutta la documentazione necessaria e offre un servizio di consegna porta a porta, semplificando quello che era un processo di acquisto complesso.

Questa partnership arricchisce l'offerta di prodotti specializzati di Sportsman's Warehouse e rafforza il loro impegno a fornire un servizio e attrezzature superiori a cacciatori e appassionati di armi da fuoco.

Sportsman's Warehouse (Nasdaq: SPWH) ha anunciado una asociación estratégica con Silencer Central para ofrecer compras de supresores en línea a través de sportsmans.com. La colaboración permite a los clientes comprar supresores en línea y completar la documentación requerida de forma digital, con entrega a domicilio disponible en 42 estados donde se permite la propiedad de silenciadores.

A través del 'Programa Entregado por Silencer Central', los clientes pueden adquirir supresores BANISH en la plataforma de comercio electrónico de Sportsman's Warehouse. Silencer Central gestiona toda la documentación necesaria y proporciona un servicio de entrega a domicilio, simplificando lo que anteriormente era un proceso de compra complejo.

Esta asociación mejora la oferta de productos especializados de Sportsman's Warehouse y refuerza su compromiso de proporcionar un servicio y equipos superiores a cazadores y entusiastas de las armas de fuego.

스포츠맨스 웨어하우스 (Nasdaq: SPWH)는 사일렌서 센트럴과 전략적 파트너십을 발표하여 sportsmans.com을 통해 온라인에서 소음기를 구매할 수 있도록 하였습니다. 이 협업은 고객이 온라인으로 소음기를 구매하고 필요한 서류를 디지털로 완료할 수 있게 하며, 소음기 소유가 허용되는 42개 주에서 직접 배송이 가능합니다.

'사일렌서 센트럴 프로그램에 의한 배송'을 통해 고객은 스포츠맨스 웨어하우스의 전자상거래 플랫폼에서 BANISH 소음기를 구매할 수 있습니다. 사일렌서 센트럴은 모든 필요한 문서를 관리하고 문앞까지 배송 서비스를 제공하여 이전에 복잡했던 구매 과정을 간소화합니다.

이 파트너십은 스포츠맨스 웨어하우스의 전문 제품 제공을 강화하고 사냥꾼과 총기 애호가들에게 우수한 서비스와 장비를 제공하겠다는 그들의 의지를 다집니다.

Sportsman's Warehouse (Nasdaq: SPWH) a annoncé un partenariat stratégique avec Silencer Central pour offrir des achats de silencieux en ligne via sportsmans.com. Cette collaboration permet aux clients d'acheter des silencieux en ligne et de compléter la documentation requise de manière numérique, avec une livraison directe à domicile disponible dans 42 États où la propriété de silencieux est autorisée.

Grâce au 'Programme Livré par Silencer Central', les clients peuvent acheter des silencieux BANISH sur la plateforme de commerce électronique de Sportsman's Warehouse. Silencer Central gère toute la documentation nécessaire et fournit un service de livraison porte-à-porte, simplifiant ainsi ce qui était auparavant un processus d'achat complexe.

Ce partenariat enrichit l'offre de produits spécialisés de Sportsman's Warehouse et renforce leur engagement à fournir un service et un équipement de qualité supérieure aux chasseurs et aux passionnés d'armes à feu.

Sportsman's Warehouse (Nasdaq: SPWH) hat eine strategische Partnerschaft mit Silencer Central angekündigt, um Online-Käufe von Schalldämpfern über sportsmans.com anzubieten. Die Zusammenarbeit ermöglicht es den Kunden, Schalldämpfer online zu kaufen und die erforderlichen Unterlagen digital auszufüllen, mit direkter Lieferung nach Hause in 42 Bundesstaaten, in denen der Besitz von Schalldämpfern erlaubt ist.

Durch das 'Geliefert von Silencer Central Programm' können Kunden BANISH-Schalldämpfer auf der E-Commerce-Plattform von Sportsman's Warehouse erwerben. Silencer Central verwaltet alle notwendigen Dokumente und bietet einen Tür-zu-Tür-Lieferservice, der den zuvor komplexen Kaufprozess vereinfacht.

Diese Partnerschaft erweitert das Angebot an Spezialprodukten von Sportsman's Warehouse und stärkt ihr Engagement, hervorragenden Service und Ausrüstung für Jäger und Waffenliebhaber bereitzustellen.

Positive
  • Expansion of specialty product offerings through new suppressor sales channel
  • Enhanced customer convenience with digital paperwork and home delivery
  • Access to 42-state market for suppressor sales
  • Strategic partnership strengthens online retail capabilities
Negative
  • to states where silencer ownership is legal
  • Restricted to single brand (BANISH) suppressors

Insights

Sportsman's Warehouse has established a strategic partnership with Silencer Central that transforms how customers can purchase firearm suppressors through the retailer's online platform. This collaboration creates a streamlined purchasing process for a product category typically burdened with complex regulatory requirements.

The partnership allows Sportsman's Warehouse to expand its specialty product offerings without assuming additional regulatory compliance responsibilities or inventory risk. Silencer Central manages all required paperwork and provides direct-to-home delivery in the 42 states where suppressor ownership is legal, creating a more convenient customer experience.

From a business perspective, this arrangement offers several strategic benefits:

  • Differentiation from competing firearms retailers through simplified suppressor acquisition
  • Potential to attract specialized firearms enthusiasts to the Sportsman's Warehouse ecosystem
  • Enhanced online traffic that could drive additional cross-selling opportunities
  • Expanded product selection without significant operational changes

While the partnership strategically aligns with CEO Paul Stone's stated mission of providing "Great Gear and Great Service," the announcement lacks financial details about revenue sharing arrangements or projected sales impact. The suppressor market represents a niche segment within firearms accessories, suggesting this partnership likely represents an incremental service expansion rather than a transformative business development.

The collaboration demonstrates Sportsman's Warehouse's efforts to enhance its specialty offerings and streamline customer experience in complex product categories, but appears unlikely to significantly impact the company's overall financial trajectory without additional strategic initiatives.

This partnership allows customers to purchase and complete the paperwork online and have the suppressor delivered direct to home

WEST JORDAN, Utah, March 12, 2025 (GLOBE NEWSWIRE) -- Sportsman’s Warehouse Holdings, Inc. (“Sportsman’s Warehouse” or the “Company”) (Nasdaq: SPWH) announced today that customers can now purchase suppressors online through its retail partnership with Silencer Central. Through this unique program, customers can shop the Sportsman’s Warehouse website for suppressors, with Silencer Central taking care of the required paperwork and convenient door to door delivery.

Paul Stone, Chief Executive Officer of Sportsman’s Warehouse said, “whether you’re an avid hunter or firearms enthusiast, this groundbreaking partnership further expands the specialty product offerings that can only be found at sportsmans.com. Silencer Central has a proven reputation for streamlining the once complex process of purchasing a suppressor, and we are excited to now offer this convenient service and added benefit to our customers. Delivering a high-quality suppressor right to the purchaser’s door will be well received. This new partnership further underscores our mission to consistently provide Great Gear and Great Service.”

The Delivered by Silencer Central Program is an exciting development for Sportsman’s Warehouse, a leading omni-channel retailer. It allows instant access to suppressor sales and front-door delivery in the 42 states that allow silencer ownership. The Company is able to leverage the unique systems and expertise of Silencer Central that now allows customers to complete all the necessary paperwork online and take advantage of this unique program.

“Sportsman’s Warehouse is one the premier retailers of firearms and accessories in the country, with a robust ecommerce platform that fits perfectly with our unique online suppressor program,” said Brandon Maddox, Silencer Central Chief Executive Officer. “We are thrilled to partner with them, allowing customers to purchase BANISH suppressors directly from their ecommerce website. Through this unique program, we handle the required customer paperwork and take it one step further to deliver the suppressor right to the customer’s door. It’s exciting to work with Sportsman’s Warehouse and provide more people a convenient way to purchase the suppressors they want.”

About Sportsman’s Warehouse Holdings, Inc.

Sportsman’s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories.

For press releases and certain additional information about the Company, visit the Investor Relations section of the Company's website at www.sportsmans.com.

Investor Contact:

Riley Timmer
Vice President, Investor Relations
Sportsman’s Warehouse
(801) 304-2816
investors@sportsmans.com


FAQ

How does the new SPWH-Silencer Central partnership work for suppressor purchases?

Customers can purchase suppressors on sportsmans.com, with Silencer Central handling paperwork and providing direct home delivery in eligible states.

In how many states can SPWH customers get suppressors delivered through this program?

The program is available in 42 states where silencer ownership is legally permitted.

What brand of suppressors will be available through SPWH's new online program?

BANISH suppressors will be available through the Sportsman's Warehouse website.

What advantages does the SPWH-Silencer Central partnership offer to customers?

The partnership simplifies suppressor purchases by offering online ordering, digital paperwork completion, and direct home delivery.
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