automotiveMastermind introduces new Actionable Intelligence™ that provides dealers with real-time views of customers' dealership website shopping activity
automotiveMastermind has enhanced its dealership services by introducing real-time tracking of customer website activity, complementing its Behavior Prediction Score (BPS) system. The new Actionable Intelligence™ feature monitors customers' interactions on dealership websites, including search results, vehicle detail page activity, credit applications, service scheduling, chat conversations, and lead form submissions.
The functionality, integrated into Mastermind's Customer Deal Sheet, enables dealership sales and marketing teams to create personalized customer outreach based on actual shopping behavior. This enhancement builds upon Mastermind's existing capability to predict potential customers and adds prescriptive abilities to respond to real shopping patterns. The company will showcase this new feature at the NADA Show in New Orleans, January 24-26, 2025.
automotiveMastermind ha migliorato i suoi servizi per i concessionari introducendo il tracciamento in tempo reale dell'attività dei clienti sui siti web, integrando il sistema del Comportamento Predittivo (BPS). La nuova funzione Actionable Intelligence™ monitora le interazioni dei clienti sui siti web dei concessionari, comprese le pagine dei risultati di ricerca, le attività sulle pagine dei dettagli dei veicoli, le richieste di credito, la programmazione dei servizi, le conversazioni in chat e l'invio di moduli di contatto.
Questa funzionalità, integrata nel Foglio D'Affari per i Clienti di Mastermind, consente ai team di vendita e marketing dei concessionari di creare contatti personalizzati con i clienti basati sul reale comportamento di acquisto. Questo miglioramento si basa sulla capacità esistente di Mastermind di prevedere potenziali clienti e aggiunge abilità prescrittive per rispondere a schemi di acquisto reali. L'azienda presenterà questa nuova funzione al NADA Show di New Orleans, dal 24 al 26 gennaio 2025.
automotiveMastermind ha mejorado sus servicios para concesionarios al introducir el seguimiento en tiempo real de la actividad de los clientes en los sitios web, complementando su sistema de Puntuación de Comportamiento (BPS). La nueva función Actionable Intelligence™ monitorea las interacciones de los clientes en los sitios web de los concesionarios, incluyendo resultados de búsqueda, actividad en las páginas de detalles de vehículos, solicitudes de crédito, programación de servicios, conversaciones de chat y envíos de formularios de contacto.
Esta funcionalidad, integrada en la Hoja de Negociación para Clientes de Mastermind, permite a los equipos de ventas y marketing de los concesionarios crear acercamientos personalizados para los clientes basados en su comportamiento real de compra. Este avance se basa en la capacidad existente de Mastermind para predecir clientes potenciales y agrega habilidades prescriptivas para responder a patrones de compra reales. La empresa presentará esta nueva función en el NADA Show en Nueva Orleans, del 24 al 26 de enero de 2025.
automotiveMastermind는 고객 웹사이트 활동의 실시간 추적을 도입하여 대리점 서비스를 향상시켰으며, 행동 예측 점수(BPS) 시스템을 보완합니다. 새로운 Actionable Intelligence™ 기능은 대리점 웹사이트에서 고객의 상호작용을 모니터링하며, 검색 결과, 차량 상세 페이지 활동, 신용 신청, 서비스 일정 설정, 채팅 대화 및 리드 양식 제출 등을 포함합니다.
이 기능은 Mastermind의 고객 거래 시트에 통합되어 있어 대리점의 영업 및 마케팅 팀이 실제 쇼핑 행동에 기반하여 개인화된 고객 접근 방식을 만들 수 있게 해줍니다. 이 개선 사항은 Mastermind가 잠재 고객을 예측할 수 있는 기존 기능을 바탕으로 하며 실제 쇼핑 패턴에 반응하기 위한 처방적 능력을 추가합니다. 회사는 2025년 1월 24일부터 26일까지 뉴올리언스에서 열리는 NADA 쇼에서 이 새로운 기능을 선보일 예정입니다.
automotiveMastermind a amélioré ses services pour les concessionnaires en introduisant le suivi en temps réel de l'activité des clients sur les sites web, complétant ainsi son système de Score de Prédiction de Comportement (BPS). La nouvelle fonctionnalité Actionable Intelligence™ surveille les interactions des clients sur les sites des concessionnaires, y compris les résultats de recherche, l'activité sur les pages de détails des véhicules, les demandes de crédit, la planification de services, les conversations par chat et les soumissions de formulaires de contact.
Cette fonctionnalité, intégrée dans la Feuille de Dossier Client de Mastermind, permet aux équipes de vente et de marketing des concessionnaires de créer des approches personnalisées basées sur le comportement réel d'achat. Cette amélioration s'appuie sur la capacité existante de Mastermind à prédire les clients potentiels et ajoute des capacités prescriptives pour répondre à des modèles d'achat réels. L'entreprise présentera cette nouvelle fonctionnalité au NADA Show à La Nouvelle-Orléans, du 24 au 26 janvier 2025.
automotiveMastermind hat seine Dienstleistungen für Autohäuser verbessert, indem es die Echtzeitverfolgung von Kundenaktivitäten auf Websites eingeführt hat, und ergänzt damit sein Verhalten-Vorhersage-Verfahren (BPS). Die neue Funktion Actionable Intelligence™ überwacht die Interaktionen der Kunden auf den Websites der Händler, einschließlich Suchergebnisse, Aktivitäten auf Fahrzeugdetailseiten, Kreditanträge, Serviceplanungen, Chats und Lead-Formularübermittlungen.
Die Funktionalität, die in Masterminds Kundenvertrag integriert ist, ermöglicht den Verkaufs- und Marketingteams der Autohäuser, personalisierte Kundenansprachen basierend auf dem tatsächlichen Einkaufsverhalten zu erstellen. Diese Verbesserung baut auf Masterminds bestehender Fähigkeit auf, potenzielle Kunden vorherzusagen und fügt verschreibende Fähigkeiten hinzu, um auf reale Kaufmuster zu reagieren. Das Unternehmen wird dieses neue Feature auf der NADA Show in New Orleans vom 24. bis 26. Januar 2025 vorstellen.
- Introduction of real-time customer tracking capability enhances dealer intelligence
- Integration with existing BPS system provides comprehensive customer behavior analysis
- New feature enables personalized customer targeting based on actual shopping patterns
- None.
Mastermind has long helped dealerships drive demand with its proactive approach to predicting when customers will purchase their next vehicle and understanding what is driving their decision. With this enhancement for new and existing clients, Mastermind drives Actionable Intelligence to dealership sales teams, allowing them to see exactly where customers are – both before and during their buying process – to drive demand and close more deals.
Mastermind tracks customer interaction using the search results page and vehicle detail page activity to gain insights on what vehicles customers are searching for and clicking to get more details. Mastermind also monitors other high value website engagements, such as credit applications, service scheduling, chat conversations and lead form submissions.
The functionality is available in Mastermind's Customer Deal Sheet and empowers dealership sales and marketing teams to create actionable, personalized outreach to customers.
"The ability to track customer website activity throughout the buying journey equips dealers with the Actionable Intelligence needed to effectively target customers and drive demand," said automotiveMastermind Chief Product Officer Aaron Baldwin. "Mastermind's new functionality builds upon our industry leading ability to predict customers who are about to be in market and adds the prescriptive ability for BPS to react to actual shopping behavior."
Now more than ever, dealers need insights into current and prospective customers' preferences as they look for a new vehicle. With web shopping data available in Mastermind, dealers can see exactly where consumers are in the buying process and what is driving their decisions.
automotiveMastermind will share more information about this new enhancement at NADA Show in
For more information, visit www.automotivemastermind.com/.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through Actionable Intelligence™ and personalized experiences. The organization's proprietary Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience. Through a combination of behavioral predictive analytics, targeted marketing outreach, and expert consulting, Mastermind empowers dealers and OEMs to deliver automotive retail sales by seamlessly blending data and intelligence with personalized insights.
automotiveMastermind is headquartered in
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
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SOURCE automotiveMastermind
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