SOBR Safe, Inc. - SOBR STOCK NEWS

SOBR Safe, Inc. (NASDAQ:SOBR) has announced the initiation of SOBRsure sales activities in Australia and New Zealand through an international channel partnership with Drug Testing Business Success. This partnership aims to drive SOBRsure orders through a coalition of suppliers and a dedicated e-commerce website, focusing on behavioral health and justice. Following a 90-day proof-of-concept, SOBRsure has been launched for sale and is in active client use. The company's Chairman and CEO, Dave Gandini, expressed optimism about gaining momentum and demonstrating traction in the behavior health and justice markets in the US.

SOBR Safe, Inc. (NASDAQ:SOBR) has announced its fourth behavioral health provider, based in Southern California, which is initially installing SOBRcheck™ for point-of-care screening and evaluating SOBRsure™ for continuous monitoring. The company's CEO, Dave Gandini, expressed confidence in the progress within the behavioral health market and believes that these customer commitments could accelerate industry adoption.

SOBR Safe, Inc. (NASDAQ:SOBR) announced CEO Dave Gandini's participation in the Lytham Partners 2024 Investor Select Conference. The company will host a webcasted fireside chat and one-on-one meetings with investors. The webcast will be available for replay, and management will be participating in virtual one-on-one meetings throughout the event.

SOBR Safe, Inc. (NASDAQ:SOBR) has been selected by Navix Health as its exclusive alcohol data partner, integrating SOBRsafe's transdermal detection solutions into Navix Hub™. This collaboration aims to advance digital health and enhance patient-centric care by providing touch-based alcohol monitoring for behavioral health facilities. The announcement was made on January 12, 2024, marking a significant milestone for both companies.

SOBR Safe, Inc. (NASDAQ:SOBR) announced the success of its SOBRsure Wearable Band in outpatient monitoring, with Oceanfront Recovery expanding its use of SOBRcheck to its two inpatient treatment facilities. The company's alcohol detection solutions have been well-received, with positive outcomes and unexpected benefits reported by clients.

SOBR Safe, Inc. (NASDAQ:SOBR) launches new website and video for its SOBRsure alcohol detection wristband, expanding its market reach to behavioral health, child visitation trust, and parents of teen drivers.

SOBR Safe, Inc. (NASDAQ:SOBR) announced a new partnership with Jireh Asphalt & Concrete, a regional leader in workplace safety and innovation in the construction industry. Jireh is installing SOBRcheck™ technology at its central work yard in Mukilteo, Washington, to ensure an alcohol-free organization, emphasizing its commitment to safety and preventing accidents.

SOBR Safe, Inc. (SOBR) has received a Nasdaq deficiency letter due to its stock's closing bid price remaining below $1.00 for 30 consecutive business days. The company has 180 days to achieve 10 consecutive business days of a closing bid price of at least $1.00, with a potential additional 180 days. However, prior to October 3, 2023, SOBRsafe's common stock closed above $1.00 for 181 consecutive business days. The company has approximately $4.1 million of cash on hand and expects an increase in sales activity with the launch of its SOBRsure wearable band. Despite the Nasdaq deficiency, SOBRsafe is not considering a reverse stock split. The company has pivoted its technology towards applications where it can replace legacy solutions one-for-one, such as in behavioral health. SOBRsafe has also made adjustments to its sales organization, product pricing, and distribution solution.

SOBR Safe, Inc. (NASDAQ:SOBR) continues to make inroads in behavioral health by securing award-winning customer Turning Point Behavioral Health Care Center, a nonprofit outpatient mental health center serving approximately 1,400 children and adults each year from throughout the Chicago metropolitan area. Turning Point is deploying SOBRcheck™ in its Skokie outpatient facility to ensure clients are alcohol-free upon entry.