SOBRsafe Expands to Sober Living with New Behavioral Health Customer

Rhea-AI Summary

SOBR Safe, Inc. expands its support in the behavioral health continuum of care by partnering with Breyta House, a women's recovery sanctuary. SOBRsafe introduces SOBRcheck for point-of-care alcohol screening, enhancing the sober living experience. The partnership aims to empower women on their recovery journey, utilizing next-generation technology.

Insights

Market Research Analyst

The expansion of SOBR Safe, Inc.'s services into the sober living sector represents a strategic move that taps into a growing niche within the behavioral health industry. The integration of SOBRcheck™ technology into Breyta House's operations aligns with current trends towards incorporating advanced technologies for health monitoring. This partnership could potentially serve as a case study for the efficacy of SOBR Safe's products in a residential setting, which might influence other sober living facilities to adopt similar technologies.

The sober living market is part of a broader behavioral health industry, which has been receiving increased attention and investment. Given the statistics provided by SAMHSA, the potential market size for SOBR Safe's products within this sector is significant. The adoption by Breyta House could be an indicator of SOBR Safe's market penetration strategy and its impact on the company's revenue stream, especially if this leads to further adoption across the estimated 17,934 recovery homes in the United States.

Medical Research Analyst

From a medical standpoint, the use of transdermal alcohol detection solutions like SOBRcheck™ in a sober living environment could enhance the quality of care and safety for residents. It offers a non-invasive method for monitoring sobriety, which is crucial for individuals in recovery. The technology's potential to reduce relapse rates and its impact on long-term recovery success rates are areas of interest for healthcare providers and insurers alike.

Furthermore, the data collected through continuous monitoring could contribute to research on behavioral patterns associated with alcohol use disorders. This information could be invaluable in refining treatment protocols and developing more effective recovery support services. The adoption of such technologies by Breyta House could signal a shift towards evidence-based practices in the recovery industry, which may improve outcomes and optimize resource allocation.

Financial Analyst

SOBR Safe, Inc.'s announcement of its partnership with Breyta House could be seen as a positive signal to investors, suggesting potential growth in a new vertical. The ability of SOBR Safe to diversify its client base beyond traditional healthcare facilities into the sober living sector may be indicative of the scalability of its technology. Investors should consider the implications of this expansion on the company's financial health, including potential increases in revenue, market share and overall brand value.

It is also important to consider the costs associated with market entry and the time required to realize returns on investment. The success of this initiative could hinge on the broader adoption rate within the sector and the operational efficiency gained by Breyta House. Any evidence of cost savings or improved outcomes as a result of implementing SOBRcheck™ could be a strong selling point for the technology and, by extension, a driver of stock performance.

Breyta House is dedicated to empowering women on their journey to recovery and overall wellness.

DENVER, CO / ACCESSWIRE / March 7, 2024 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), providers of next-generation transdermal alcohol detection solutions, today announced that it has further expanded its support of the behavioral health continuum of care, entering the sober living sector with new customer Breyta House. Based in the Houston, Texas metro area, Breyta House is a recovery sanctuary where women can find the guidance, resources and community they need to reclaim their lives and create a brighter future. Breyta House is initially installing SOBRcheck™ for point-of-care alcohol screening, consistent with its culture of productive accountability.

Introducing Sober Living
Sober living facilities, also know as recovery housing, is defined by the Substance Abuse and Mental Health Services Administration (SAMHSA) as "a recovery support service that was designed by persons in recovery specifically for those initiating and sustaining recovery from substance use issues. Founded on social model recovery principles, the recovery housing setting is the service. Research has demonstrated that recovery housing is associated with a variety of positive outcomes for residents including decreased substance use, reduced likelihood of return to use, lower rates of incarceration, higher income, increased employment and improved family relationships."

Per SAMHSA, as of 2020 there were an estimated 17,934 recovery homes across the United States. (Source)

SOBRsafe's Behavioral Health Rollout
"With our ability to provide both point-of-care screening and continuous monitoring, we believe that we are uniquely positioned to support all components of behavioral health," stated SOBRSafe Chairman & CEO Dave Gandini. "Already we have been adopted for inpatient, residential and outpatient uses, as well as for facility and practice management software integration. We deeply align with the mission of Breyta House, and we are proud to add our advanced technology to its cutting-edge sober living model."

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About SOBRsafe™
Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way.

Enter SOBRsafe™. Our advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user's skin - no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration.

The SOBRsafe technology is commercially available for point-of-care screening (SOBRcheck) and continuous monitoring (SOBRsure). At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit www.sobrsafe.com.

Contact SOBRsafe:
investor.relations@sobrsafe.com

Safe Harbor Statement
Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov.

SOURCE: SOBR Safe, Inc.

View the original press release on accesswire.com

FAQ

What is SOBR Safe, Inc.'s partnership with Breyta House about?

SOBR Safe, Inc. has expanded its support in the behavioral health continuum of care by partnering with Breyta House, a women's recovery sanctuary in Houston, Texas, to provide next-generation transdermal alcohol detection solutions.

What is SOBRcheck and how is it being used by Breyta House?

SOBRcheck is a point-of-care alcohol screening solution introduced by SOBR Safe, Inc. Breyta House is installing SOBRcheck to enhance its culture of productive accountability and support women on their recovery journey.

What are sober living facilities and their benefits according to SAMHSA?

Sober living facilities, also known as recovery housing, are recovery support services designed for individuals recovering from substance use issues. According to SAMHSA, they are associated with positive outcomes such as decreased substance use, higher income, improved family relationships, and reduced likelihood of return to substance use.

How many recovery homes were estimated to be in the United States in 2020?

As of 2020, there were an estimated 17,934 recovery homes across the United States according to SAMHSA.

What is SOBR Safe, Inc.'s role in the behavioral health sector?

SOBR Safe, Inc. aims to support all components of behavioral health by providing point-of-care screening and continuous monitoring solutions. The company's technology is adopted for various uses in inpatient, residential, and outpatient settings, as well as for facility and practice management software integration.